game development designer

Chapter 158 follow-up plan and cooperation from EA

After returning to Jinling, Chuhe gave himself a small day off, slept in it for a whole day, and waited until the next day to enter the working state.

Because it has just been released, even if there is no promotion, the popularity of the road to survival in China is still high, especially how to transfer the backup of the host platform to the Hong Kong version on a certain treasure, which has changed from the usual 20 yuan to now being used by profiteers It has risen to 50 yuan, so don't be too black-hearted.

Left [-] Survival for All, this sounds a bit exaggerated, but there is no doubt that Left [-] Dead is definitely one of the most popular games in China right now.

Even if it has not passed the review and does not have a PC platform, even if most of them are so-called cloud players, this does not prevent its rising popularity.

In the recent period of time, almost all of the major live broadcast platforms and video submissions on video websites are game videos of Left [-] Survival, or are related to them.

"The latest sales data, EA has already given it over, the sales volume in the first week is 104 million copies!"

Inside the office, there was a burst of cheers from everyone.

If judged by the American record classification, the sales of one million copies are already at the platinum level.

Especially for a game, regardless of its size, if you can reach millions of sales, as long as you are not a large IP and have additional bonuses, then there is no doubt that you are absolutely successful.

"Prepare for a version update, let's add the unboxing system." Chuhe couldn't help showing some smiles on his face.

To be fair, in order to allow players to have a kind of fun called harvesting, it is still necessary to join the box opening system!
"No problem, the relevant accessories and skins have already been made, and some unpopular weapons and gun skins are made according to the requirements set before." Tao Fa rubbing his hands next to him said with a smile.

According to the previous plan formulated by the entire team, it is very difficult to maintain the balance of the entire game. Even the purely competitive Counter-Strike has no way to do well in this, and more is through changing the map. details, and subtle adjustments for balance.

Left [-] Dead and Counter-Strike are obviously two different games. Left [-] Dead pays more attention to entertainment than pure fairness.

There is no way to make firearms more balanced, and there is no way to turn unpopular firearms into mainstream firearms, so what should we do?

Out of the skin!

Make it more handsome, what about the already very hot firearms?
Still out of the skin!

It's just that the time is a little later than the unpopular ones, and the explosion rate is a little lower than the unpopular ones.

Otherwise, wouldn't it be a bad street?
Regarding this unboxing system, it is not designed and operated by the development team of Left [-] Dead, but the people from the web game department are responsible for the values.

As for grasping the degree of numerical value, it is obvious that the planning of the page game department is stronger.

The development of the unpacking system of Left [-] Dead is in progress. At the same time, the previously established motion capture studio has also begun to be renovated, and the corresponding equipment has also been purchased and transported to Jinling one after another.

After all, it was a huge investment, and Jinling officials gave the green light all the way, so there was basically no obstacle.

"Next, about the establishment of the online game project, the project of Red Dead Redemption, and the possible cooperation project with EA." Temporarily arrange the next things of the Road to Survival project, thinking of the currently pending projects in Tianhe Network Can't help but have a headache.

Even if three projects are launched in a row, the current capital reserve of Tianhe Network will be sufficient.

After all, on the one hand, the old projects of Tianhe Network are still in continuous blood transfusion, and secondly, the momentum of the road to survival is good. The sales volume of one million a week, even after deducting the share of EA and the share of major sales channels, has now It paid off, and even made a lot of money.

And this is only a week's sales. The main period for a game's sales growth is basically the first two weeks. If the game is based on multiplayer mode, this time will be postponed a little later.

It can be said that the sales volume of Left 300 Dead is basically the first month, and Chuhe estimates that it is likely to reach about [-] million.

As for the higher level, it can only be accumulated slowly.

The sales volume of 300 million copies does not sound very high, not even as high as that of Jianghu, but considering that Tianhe Network is entering the host platform for the first time, and it is a new IP, this number is already very impressive.

At least people in the game industry, absolutely no one dares to underestimate Tianhe Network, especially the practitioners of major domestic game manufacturers, who are simply envious and jealous of Tianhe Network.

As a game practitioner, it is one thing to want to make money, but at the same time, no one does not want to be able to produce a well-received and popular game, especially this game is still oriented to the world.

But not everyone is like Chuhe, who owns his own company and has free funds.

Not to mention making games on the console platform, even if it is a stand-alone PC platform, the application will basically not pass.

"It's time to recruit people again, and there's not enough work space, but the second phase of the Kirin Software Park next door seems to have been completed and delivered not long ago, so it's better to rent them together at that time." Chu He thought in his heart.

As for buying a building, or building a building, Chuhe has only thought about this kind of thing. If he really wants to buy it, it is not impossible to buy it, but after the purchase, it is estimated that the existing funds of Tianhe Network will be drawn out. empty.

Instead of doing this kind of face project, it is better to invest funds in more game projects.

"The new project should be selected from within the company first, and then openly recruited." Chuhe thought for a while and made a decision.

The documents were opened in order, and Chuhe made a sort.

First of all, the online game project that has been developed is the first to be launched, then the game project that may be cooperated with EA, and finally the Red Dead Redemption project that will draw a big cake on the E3.

While Chuhe was formulating the next projects of Tianhe Network, intense discussions were going on in the conference room of EA headquarters in Redwood City.

"Cooperating with that Tianhe Network, is the condition too favorable? You must know that we are EA!" After listening to Charles' analysis, someone questioned.

"And all the risk is on EA."

Hearing the doubts from the people around him, Charles took a deep breath and continued: "I think this is showing the sincerity of EA. EA needs a game to prove EA's strength. Our total revenue in the first quarter of this year was 13.08 billion. US dollars, lower than the US$17.1 billion in the same period last year, the total revenue in the second quarter was US$24 billion, lower than the US$26 billion in the same period, and the revenue in the third quarter was US$31 billion, which was higher than US$28 billion in the same period. At the same time, after the release of Battlefield, the company's market value also increased by 1.1%, and before that, EA has been going downhill, we need a good game!"

"But this Chinese game company can really make good games?" No one said anything about the statistics cited by Charles, because it was true, but some people still expressed disbelief.

After all, Chinese people can play games?
Aren't they good at online games and mobile games?

"Why not? I've already told you about the information about Tianhe Network. They haven't had any failures since they started. What's more, we can invest nearly one billion US dollars to acquire BioWare. Why can't we invest tens of millions of US dollars? The other party cooperates?" Charles said.

"Well, Charles is right. EA really needs a game to prove us, and the opponent's strength is indeed good. As a new IP, Left [-] Dead has sold over one million in the first week. More importantly, The most important thing is that his player retention rate is very high, and the player’s praise is enough.” John Rich, then CEO of EA, said.

As the CEO at the time, John Rich was under a lot of pressure, and he was eager to get EA to come up with a successful game.

A successful game may not bring long-term benefits, but it will make investors more optimistic about EA. For example, a battle field may only bring about one-fifth of the revenue in that quarter. However, EA, whose market value has been falling, is uncharacteristically red.

For EA, a successful game, they need it too much, and this success is not the IP of the old series, but a brand new game.

Just like what Charles said, why not try to invest tens of millions of dollars to reach a cooperation with Tianhe Network?
After all, the other party seems to be a company with sufficient strength.

(End of this chapter)