game development designer

Chapter 276 The game ruined by KPI (There is something in this chapter ~ please subscribe)
For two consecutive days, the articles about Chuhe's Weibo post were reposted by players, some game media and self-media big Vs on the Internet.

At the same time, it also triggered discussions among countless players, and heated discussions with people who eat melons. Although Chuhe’s article did not disclose too many things, and some of the things mentioned were not industry secrets, most gamers, especially Players who play a lot of online games, in fact, even if they don't know the details, they probably have a number in their hearts.

Chuhe didn't publish any real dry goods in the article, and directly diss a certain manufacturer or team, but it is such unclear articles that can make people think about it. In addition, Chuhe's status in the game industry, with The status of Tianhe Network in the minds of players.

All of a sudden, the temperature of the whole topic rose again and continued to ferment.

Faced with Chuhe's remarks, ordinary players frantically joined in the fun, and based on the usual planning activities of major game manufacturers and game operations, they speculated which games were shot.

Most of the game manufacturers and operation teams are at one end of the pack. Why do you have nothing to do to post such things?
Although these are not secrets, they are also things that everyone has tacitly announced. If ordinary people announce this kind of news, it will not have much influence.

but who are youBoss of Tianhe Network, what good will it do you to directly say such a thing?
'Holy shit, it's so fucking black, it turns out that there is really a [-]% off recharge package, no wonder the recharge on a certain treasure is cheaper than the official direct recharge, at first I thought it was a lie. '

'Krypton gold and want to be a grandson?farewell! '

'Sure enough, a poor person like me should play stand-alone games. I can't afford online games, I can't afford them. '

'Fifty steps laugh at a hundred steps, don't DNF also sell big gift bags?People who didn't buy gift packs have the same fighting power as those who bought gift packs? '

'The upstairs scrubber came so soon?It's been a lot of work. '

'It's a free online game, and you're not forced to buy it. If you don't buy a big gift pack, will you not be able to play the abyss, or you won't be able to pass the team copy?Did you buy a spree arena to increase your combat power?It's a free online game, and there are activities every month, and it takes a little more than an hour to do it. Even if Africans can build suits, they can experience all the content of the game, isn't it bad?Whoring free games without spending money, but also want to be able to pretend to be aggressive, and want to play racing in PVE instances and be on the leaderboard?Why don't you go to heaven? '

'Looking at it this way, it feels like it's all based on peers. In comparison, although DNF's fashion does have an element of selling value, compared with other game operations, it is simply a super benevolent person! '

'Before, I scolded the little planning brother because I couldn't break out the epic. I apologize here and touch the heads of the little planning brothers, but don't slip away and replace them with a bunch of cheating operation planning. '

'Ditto, pat the head of the planning brother. '

In the Tianhe network, a group of young people gathered in front of the computer with excited faces: "Hey, I was praised, and I was complained by the customer service department before, and people often called me to scold our dog for planning, what did we do?" The abyss and the strengthening machine made them poor for three generations in the abyss, and they spent a lifetime in strengthening."

"It's great not to be overwhelmed by the pure profit KPI." A chubby guy stretched his waist happily after taking a sip of milk tea.

"Good luck, when I came to Tianhe Network for an interview, I succeeded directly. One of my classmates ran to Penguin, and the same team that I entered as a result of planning, took over other people's projects. The entire game was drained, and I was half dead. Over there, the above KPI is still too high, and if the KPI is not met, let alone the bonus, even the salary will be deducted a little. Unlike our Tianhe Network, even if we take over other people's projects, it is absolutely impossible to be a mess." One person felt lingering fear Said.

This is basically the true portrayal of most game projects. The general management department has imposed strict profit KPI requirements.

Some teams that can carry out first-hand operations have basically no problems. After they are exhausted, they pat their buttocks and go to the next project, but the operation team that replaces them will have a headache. Wages are even deducted, but there's nothing you can do about a game that's dying.

How to do it?

If you can profit from the game, then find a way to profit from the game, such as doing some discount recharge with others in private, such as reselling materials in the game, or even so-called bugs, such as props in the mall that can be used at a very low price. The price of the purchase, the material in the dungeon can drop multiple times, and then it is discovered by the player and exposed, which caused a sensation but was quickly banned. Do you really think this is just as simple as a BUG? There are so many ways to go inside. up.

As for those who have no way to profit from the game, or are more difficult and risky, what should we do?
If the KPI fails to meet the target and is punished or even insulted by the supervisor, the player becomes the best indicator of emotional catharsis. Treating the player like a monkey, for example, launching a very rubbish activity, and then launching another one that looks very conscientious Activities, watching some players swing like weeds.

……

"Mr. Chu, there are still some sailors. If you pour water on us, the technical department has already followed the vine." Fang Zheng said to Chuhe in the office.

"If you can do as many hands as you can, you will do as many hands as you can. If there is another lawsuit, find a way to fight it in Jinling." Chuhe nodded and said to Fangzheng.

He doesn't want to offend anyone, he just wants to play games by himself, but if anyone wants to mess with him, then don't blame him for being rude.

As for why it is in Jinling, anyway, Tianhe Network is also a major taxpayer in Jinling.

"In addition, communicate with the HR department, the company's planning team and customer service team, and increase the salary according to the company's internal salary structure." Chuhe said to Fangzheng after thinking about it.

Listening to Chuhe's words, Fangzheng had a speechless expression on his face. He is the director of the public relations department after all. Can't your secretary talk about this kind of microphone passing?

Of course I just think about it.

As for the article about Chuhe, ordinary players just feel that the operation of online games is so dark, and then join in the fun and become a melon-eating crowd.

The more 'senior' game players are deeply touched.

But for some people, it is like overturning all kinds of flavors in their hearts.

Cheng Yu, the former head of Energy Quantum Studio, one of the eight major studios under Penguin Games, may not be remembered by players when he mentions this person’s name, but if it is a project he leads, I believe many players will.

"Dark Journey to the West"

At the beginning of the "Dark Journey to the West" project, Cheng Yu wanted to make it a great game with the status of Diablo in China, and Penguin also gave great hope to this project, including the investment in the entire project, even not losing to Red Dead Redemption of Tianhe Network.

Just the CG in the game called "Wan Yao Gathering" cost 4000 million RMB, and even up to now, it has been embezzled by countless web games and mobile games.

Even at that time, a heavyweight celebrity was invited to sing the game song changed from the theme song of "Journey to the West", including street advertisements in major cities.

However, it was such a game that failed in the end, and the speed of failure even surprised countless players.

First of all, bragging. According to the concept of Cheng Yu and his team, "Dark Journey to the West" itself just hopes to be able to create a game that can have the same status as Diablo among domestic online games.

But in the marketing department, they directly blew "Dark Journey to the West" to the international level, blowing it to the point where all the Diablos are kicked and rolled, which directly leads to the fact that the game quality is actually not as good as these so-called A world-class great game leads to a large psychological gap for players, who feel that the game is not as good as imagined and has no sincerity.

For example, some game companies, obviously found a major BUG in the early stage of a game, and should repair it and then test it in the second stage, but the marketing department will say that this cannot be done. How many KPIs are lost.

Then, at that time, Cheng Yu and the entire Energy Quantum Studio were too eager to perfect the game itself. The polishing of the plot and the setting of the game mechanism, but they ignored one point. This is an online game, and it is also a free game.

What is the basis for an online game to survive?Many players?This is a superficial phenomenon, but it is actually revenue.

However, too much experience was invested in the quality of the game itself, which led to the fact that "Dark Journey to the West" itself has no mature system in terms of payment points. In addition, the executives of Penguin Games itself are the type of Hong Kong mechanism, and there are even rumors that they are in their company. At the conference, the then president of Penguin questioned Cheng Yu, "If you invest so much money in your projects, it would be better to invest in real estate and earn much more than you." '

As for the following story, it is simple. In the Energy Quantum Studio including Cheng Yu, the original core employees walked and scattered, and the new manpower team took over "Dark Journey to the West" and invested the update of the subsequent version in the "Dark Journey to the West". In order to increase ARPU.

First of all, the plot of the game itself has become anticlimactic, with faults appearing, and then it is showing ugly eating, changing the game balance that the original team painstakingly designed before, as long as you charge money, you can become stronger.

It can be said that "Dark Journey to the West" is a game that was completely destroyed by the marketing department and KPI.

"A real game, a game you really love?"

Looking at the last paragraph of the article, Cheng Yu's face showed a trance, but then his eyes became firm, he bit his lip, opened the word document on the computer, took out his mobile phone at the same time, and set a three-dimensional Air ticket to Jinling in days later.

　So you should know what this game is~ Too many good games have been ruined due to the pressure from the marketing department and KPI.

　　
　
(End of this chapter)