game development designer

Chapter 277 The Inherent Spiritual Benefits of Satisfaction

Facing the navy company that was still thinking about committing crimes against the wind, Chuhe did not show mercy. The company's technical department directly started to find out who was behind the business, and then directly sued the other party through legal channels. Some minor punishments.

Of course, for the legal team, Tianhe Network is definitely not able to compare with Penguin Games, which has experienced many battles, but at least it is much stronger than these navy companies. In addition, the acceptance point is Jinling, this lawsuit is actually settled without a fight. Winners and losers can be distinguished, but the opponent also has to symbolically struggle to the death.

As for the article about Chuhe, it actually had a greater impact than Chuhe thought. Some friends from the domestic industry called to express their admiration or other emotions.

Of course, he didn't say anything. Chuhe's announcement caused a lot of responders.

However, the mailbox of the HR department has indeed received more than N resumes. Of course, these are irrelevant, or they are small shrimps in the industry, which belong to the first-line kind.

Some are related, and I feel touched after reading Chuhe's article. I once caused my own project to fail because of these influences, but I feel that I have the ability to find a suitable next home. I entrust friends in the industry to find Tianhe Network I want to talk to Chuhe directly face to face.

For example, Cheng Yu, who once failed.

"What do you think were the reasons for the failure of Journey to the West?" Chu He looked at Cheng Yu and asked.

Of course, Chuhe is quite clear about the original Dark Journey to the West of Penguin Games. At that time, the CG alone cost 4000 million. Nominated for video game awards, this is also the first time that a domestic self-developed game has been nominated for such an international award.

Whether it is the screen performance, or the integration of action elements and role-playing elements in the game, including sound effects and impact, the integration with the dark style and BGM is very in place, especially the auxiliary plot is based on a Journey to the West online novel. It's really exciting, but it's a pity that after changing the operation and planning team, the dog's tail continued, not to mention the situation that krypton gold has no bottom line, and even the plot of the game has faults, which is perfunctory.

Seeing Cheng Yu who was hesitant and didn't know what to say, Chuhe smiled and adjusted his sitting posture: "Just analyze this project objectively."

"Three cauldrons." Nodding, Cheng Yu thought for about ten seconds, and then concluded.

"The first blame should be me. As the owner and person in charge of the game, I forgot a little bit about the positioning of the game. It is a free game. It is inevitable to charge for items, but we didn't pay attention to the charging points at all, which led to no A very good charging system." Cheng Yu looked at Chuhe and said.

This is also the most critical point. Without a clear understanding of the positioning of the product, Cheng Yu and the entire team wanted to create a top-level game at the beginning. They had huge ambitions, but they forgot one thing. If you have more resources, you will see returns.

It is impossible for you to say that you want to start a large project worth 10 billion yuan, and then you will feel that the cost cannot be recovered after the project is launched.

Of course, if the so-called insider information was true at the time, and the then president of Penguin really said, "If you invest so much money in making Dark Journey to the West, it would be better to invest in real estate and earn much more", then he would still Really see through.

Development costs, plus promotional costs, the resources that Penguin invested in Journey to the West can really earn more if it is used to invest in real estate. It is not a dream to double or triple it.

"The other thing is the marketing department. Although we were very confident in this game at the beginning, how could we dare to say that we punched Diablo, kicked and rolled, and ordinary players had too much expectations on the day the server was launched. Our game is not what they imagined. The one in the game is so perfect, so naturally there is disappointment, and those promotions from the marketing department have attracted a large number of studios to settle in. On the day of the server opening, only [-]% of them are real players, and all subsequent ones are studio accounts, dau The KPI assessment standard was set at an unimaginable height from the very beginning."

Thinking of the original situation, Cheng Yu said to Chuhe with a wry smile.

Sometimes game operators want to stuff all the pig teammates from the marketing department into the monitors and sink them into the Huangpu River.

I carefully plan the operation of the game, and then the marketing department will brag in front, because generally among game manufacturers, the KPI assessment system of the marketing operation department is basically different from the KPI assessment system of the operation team.

For example, the KPI assessment that the operation planning team needs to do is dau, and the assessment done by the marketing operation department is product popularity, which is generally assessed by Baidu Index.

The higher the popularity of the Baidu index, the better their KPI assessment is. At the same time, there are bugs in the game, and the update needs to be updated. What can the marketing department do?
The positions and schedules of the major advertising channels have been fixed, so you come here?
Doesn't that affect their KPI assessment?
How to do it?

Talk to the leaders above?Okay, the marketing department said, the location and schedule of the advertisements have been fixed, and they can't be changed.

I don't want to pay, what should I do?

Catch the ducks on the shelves, if there are bugs, there will be bugs.

The operation and planning team who can't stand behind the scenes is sometimes so hard-pressed, and they can't tell the pain and smash their teeth and swallow it in their stomachs.

"The last problem is that the team has been replaced. If we were given some time, version balance adjustments, and subsequent updates, we would be sure to continue the project. But at that time, the top management had only one idea, to make the project profitable as soon as possible, so we were kicked out. It went out and was replaced by Guangguang Studio."

In the end, even Chuhe could hear Cheng Yu's regret.

Give a chance, especially when the expected goals are not achieved, not to mention big companies like Penguin Games, even small game companies in general may not give it.

After listening to Cheng Yu's words, Chu He nodded silently.

Inconsistency between departments, coupled with investors who cannot delegate power, are too eager to achieve a profitable and successful strategy, these are the reasons that led to the failure of Dark Journey to the West.

But it’s not surprising if you imagine it. First of all, there is a lack of coordination between the departments. The marketing department and the game department are two departments that have nothing to do with each other. No one can control the other. In addition, there is a mutual KPI assessment system Also fundamentally different.

Whether the game is hot or not, the marketing department doesn't get any bonus at all, so what is Shangxin doing?Just do your job well, complete the KPI assessment indicators, the popularity of the Baidu index is rising steadily, and just get the bonus yourself. If you blow too much and cause the game to fail?No matter what they do, who made your game not so good.

And in the Tianhe network, how can various departments coordinate well?
It's all about profit. The team's bonus and KPI assessment system are all based on the game. For example, the marketing department not only needs to assess the popularity of the game, but also the performance of subsequent games.

Really ambitious talents can't do long in Tianhe Network. Chuhe knows this well, but Chuhe doesn't care, anyway, he doesn't want to build some awesome empire group. It's enough to play a fun game under pressure.

Players play fun games to satisfy their inner spiritual interests, and for Chuhe employees working together with Tianhe Network, making fun games also satisfies their inner spiritual interests.

(End of this chapter)