game development designer

Chapter 315 I am EA, I don't ask for help
Once again, the annual E3 game show is ushered in, but this year's E3 has a little episode, that is, Sony and Microsoft seem to have agreed to not participate in the E3 show.

On the contrary, as the former big brother of Yusanjia, Nintendo brought some new things, such as a special hybrid console. When Microsoft and Sony performed strongly one by one, the former big brother finally began to have new actions. Yes, although it is still in the stage of drawing cakes from the current point of view.

And compared to last year's battle between Halo and God of War at E3, this year's E3 exhibition is actually not too hesitant.

For example, Hideo Kojima announced on Twitter and his official website that his Death Stranding ticket was skipped, in order to better polish the quality of the game, and then on the next day as the protagonist of Death Stranding, Brother Nuge was also on Twitter Said that Death Stranding is definitely one of the greatest games of this century.

And then... sorry there is no more, Death Stranding continues to be stranded, but Hideo Kojima and Death Stranding can still be seen on E3, but I don’t know when they will really let players see this one. The masterpiece of the veil.

At the same time, according to Chuhe's industry news, Blizzard's World of Warcraft will also be open to players from all over the world on E3, and more news will be announced at the same time, such as the time of the global public beta.

The specific time is still unknown, but Blizzard will announce at E3 that many domestic manufacturers have already gone to the United States to discuss with Blizzard about the domestic agency.

In fact, Warcraft can be so popular in China, we should mainly thank a hero, although what this hero does is not very authentic, and not only players but also many game manufacturers hate this hero.

That is Ogilvy Electronics. In the summer of 2003, the Frozen Throne, an expansion piece of Warcraft 3, was launched globally simultaneously, and this was the first real global simultaneous release. At that time, it simply made all players crazy. , plus the original Chinese version of the game itself, even at the time when the piracy was the craziest, Warcraft 3 sold as many as 4 copies on the first day.

You must know that at that time, there were no online shopping malls, and all players had to go to the suppliers who cooperated with Ogilvy Electronics to purchase. Finally, in the era of crazy piracy, the genuine sales of Warcraft 3 in China were as high as 160. This is simply an unbelievable thing.

Of course, it sounds very shocking, and people can't help but feel emotional.

But here comes the key point. The vast majority of the 160 million copies of the genuine sales went into the pockets of Ogilvy Electronics. The main reason is that Blizzard was still in the hands of Vivendi, and Vivendi is a Gamers who know a little bit about it should understand what it is.

Although at that time Ogilvy won the agency right to release the global simultaneous release, but the price was very heavy, so Ogilvy moved a crooked mind, that is, the cd-key that most players have heard is sold for more than one yard, which caused many players to sell it at the same time. At that time, there was no way to log in to the genuine Blizzard Battle.net to experience online.

You must know that as a genuine game, compared with a pirated version, the only advantage is that you can enter Battle.net. Although there are online platforms such as HF later, entering Battle.net is not even as convenient as those pirated platforms.

But here comes the problem. Players who buy the genuine version, besides being willing to spend money to support the game, isn’t it just for service and a sense of superiority?
You must know that the genuine price of Warcraft 3 at that time was 48 yuan, while most of the pirated discs were priced at 10 yuan.

Others buy a pirated disk for 10 yuan, and the result is the same service as the genuine CD that I bought for 48 yuan. Isn’t this as uncomfortable as eating shit?

It’s good to talk about a sense of superiority, but in fact, most genuine players don’t say it, but they always have this idea in their hearts, that is, I am playing a genuine version, so I should speak louder.

Okay, let's go a little further.

But because of this incident, even though it is now out of the clutches of Vivendi, Blizzard is still in a very cautious stage of cooperation with China.

As for World of Warcraft besides Blizzard, this year’s E3 exhibition includes Capcom’s Devil May Cry, the second part of the Orochi series in Anrong’s Mowing Warriors, and the forever indispensable Ayu, Activision, and EA are all old faces up.

In addition to Assassin's Creed, which everyone knows with their eyes closed, Ayu also brought Tom Clancy's The Division this time.

Activision's words are probably because of the sweetness of the previous Modern Warfare, and COD Modern Warfare 2 started.

And EA is more ambitious than these people. First, they will go on stage with their new Battlefield works, and then the new works of Mass Effect and Star Wars Frontline will completely detonate the entire E3.

Three consecutive 3A-level masterpieces, there is no doubt that the absolute star of this E3 exhibition has been won by EA.

In comparison, the Tianhe Network, which has been followed by players before, is much more low-key.

In addition to the online mode of Red Dead Redemption, which has been announced in advance and will be announced on E3, Tianhe Network also brought to the exhibition the prototype of the massacre that Longzu Studio is developing, and the rainstorm that is being developed by QD Studio, and TINGK wants to create The 3A-level mecha mobile game is temporarily named as the product of implosion.

Although there are quite a lot of games participating in the E3 exhibition, they are not as eye-catching as EA.

After all, there are three consecutive 3A-level games, and all of them are IP sequels with a large number of fans, which can be said to be quite eye-catching.

As for these games of Tianhe Network, except for Red Dead Redemption, which has recently invested a lot of publicity resources, the other games are not well-known. Except for their faces at the original press conference, there is no news about them anymore. up.

"The E3 players this time are going to blow your head off, Mr. Chu." On the eve of E3, when the venue was being set up, Plott and Chu He jokingly said while standing together.

"How to say?" Chuhe was not angry, but asked back with a smile.

"It's starting to draw cakes again, including what the online mode looks like. Except for the promotional trailer, players are not even given a trial play. Can you not smash it?" Prote said to Chuhe.

Think about the games of other manufacturers, allowing players to try them out, and wanting to let people all over the world see how good their games are.

As a result, when it came to Tianhe Network, it was reversed.

"Keep enough mystery for the players?" Chuhe smiled nonchalantly.

Back then, Red Dead Redemption didn't really let players understand what kind of game it was, so the entire working group temporarily launched a trial version to keep players confident enough.

But now the game has been released, and some people even say that it has already been nominated for this year's TGA Best Game of the Year, half a foot has already stepped into it.

So are you worried that players won't expect it?
Just wait.

While the two were talking, an old acquaintance came over, Charles from EA.

In addition to Battlefield, the two projects including Mass Effect and Star Wars are both promoted by Charles. It can be said that he is very concerned. In addition to the recent project promotion, including the EA press conference at E3, he will also personally Introduce on stage.

But it seems that he has no pressure at all, but looks full of confidence.

Of course, this is also related to EA's recent market performance. With the announcement of the two game projects of Mass Effect and Star Wars, EA's stock price has skyrocketed.

It has now reached an all-time high.

If I could describe it in one sentence, it would be that my EA never asks for help.

(End of this chapter)