game development designer

Chapter 380 Hollowing out EA?

Inside the EA headquarters in Redwood City, looking at a lot of documents, including questions from the board of directors, Charles' head hurts a little, a bunch of damn guys.

He was opposed to the in-app purchase plan in Star Wars 2 from the beginning, but he didn't consider the consequences when it was launched. Now that there is a split conference, what is more important is that the public relations team of the Star Wars department is mentally retarded?
Hold a press conference at this time, and then say such things in an attempt to clear yourself up?

Thinking of a press conference held by the PR team of the Star Wars department not long ago, Charles felt desperate.

According to his thinking, it may not be too late to show a good wrong attitude at this time, and then immediately correct the in-app purchase content in Star Wars 2.

Then he is not afraid of opponents like gods, but teammates like pigs. At this critical time, the head of the PR department of Star Wars 2 publicly stated that EA is not a greedy beast, but a natural process required by the current industry.

The original words are like this. At the press conference, he said:
"For a long time in civilization, we as humans would spend money, and then we'd spend time where we spent money. Now that's reversed. You go in, play a bunch of games, and end up actually spending money on Make an investment."

Then he fully explained what the trading system in Star Wars 2 is for.

Then……?
There is no more. According to the company's internal sources, he received several death threats under his Twitter that day, and some extreme fans even sent a letter with bullets to the Star Wars department.

After this video was reposted by countless game media and posted on the Internet, it was undoubtedly sprayed like a dog by the players. Later, when everyone was spraying Star Wars 2 and EA, Chu He immediately made a decision.

While wielding a hoe, he poached people from EA's original Star Wars department, DICE of the Stockmore branch. Among them, more than 30 employees have secretly signed an agreement with Tianhe Network and submitted their resignations to EA. There are more than a dozen people whose labor contracts are about to expire, and will leave EA and go directly to the US branch of Tianhe Network.

Then while wielding a hoe to dig people out, Chu He also took advantage of the double scolding of Star Wars to promote League of Legends, which had just been released.

As for the means of publicity, it is simply by explaining that the in-app purchases of the two games are different.

For example, League of Legends is a free online game, all the heroes in the game can be used for free, and there are even weekly missions to get free chests to open skins, while Star Wars 2 is a buyout game, up to 80 US dollars after the buyout, you can still buy it. It takes a lot of time to unlock the content in the game, or pay a lot of dollars.

I have to say that this kind of propaganda method is quite low-level, and it has been used by all game manufacturers, big and small, but you have to admit that at least this method is really quite effective.

Especially in the current situation where there is a sharp contrast between the two games, the effect is even more obvious, even if the two games are not of the same type.

After accurate publicity and positioning, in just one week, League of Legends users in North America, including Europe, experienced a large-scale growth.

The peak number of simultaneous online users in North America reached 94, which has surpassed HON, which has been released several months in advance, and this number is still growing.

…………

After seeing these news, Charles in Redwood City was in a bad mood.

Who are these people!
Adding insult to injury, taking advantage of the fire to rob, taking advantage of people's dangers, crossing rivers and demolishing bridges, unloading mills and killing donkeys?
Charles, who is fairly familiar with Chinese culture, suddenly popped up a lot of idioms that can roughly describe the way Tianhe Network is doing at the moment.

Although he feels that the other party is quite unkind, Charles can't say anything. After all, this is a normal method. If the positions of EA and Tianhe Network are reversed, for example, Tianhe Network has a problem with the capital chain due to the failure of a game.

That guarantees that EA will definitely be the first person waving dollar bills to come to the door, wishing to swallow the entire Tianhe Network in one gulp.

Well, although this is a normal method, Charles can still make a phone call to complain.

"Chu, you guys are so outrageous. Counting the team that merged into DICE LA after the disbandment of the Medal of Honor in the early days, and Gila and Amy who were poached from their BioWare after Mass Effect Andromeda, until now It has been dug next to the DICE headquarters in Stockmore, and if you count the number of employees, Tianhe Network has taken away more than 150 excellent employees from EA in the past few years." Charles complained and said to Chuhe.

There are so many?
Chu River: (ΩДΩ)
Has Tianhe Network poached so many people from EA?

Damn, I really don't feel how many people have been poached?

"The ruins of THQ and the mine studio are basically already under your control. In addition, you just bought Platinum Studio, and you still want to poach us." Charles continued to complain to the Chu River.

"No way, the company has too much cash, so we have to find a way to spend some money." Chu He said sincerely.

Charles on the other end of the phone was speechless. Although it was the truth, why did it make people feel so uncomfortable.

"However, your operation of Star Wars 2 is really terrible. I can guarantee that the operation plan this time will definitely be recorded in the textbook, of course as a counterexample." As a private dialogue between friends, Chuhe did not Too concerned, laughed and teased.

"I have always maintained my objection, but in EA, my right to speak is not as great as I imagined. Of course, when I cooperate with you, my voice will be slightly louder." Charles said tentatively.

"Then why not come to Tianhe Network, just because I lack a capable CEO in the US and Europe regions." Chuhe said jokingly.

Hearing Chuhe's words, Charles suddenly fell silent, paused for two seconds, and then smiled wryly: "So you want to poach me directly?"

"Annual salary of 300 million US dollars, as well as other benefits. Although we have no plan to go public, just like Villefort, I think the salary and benefits I offer should be able to satisfy you. Of course, we can wait for the details. Talk slowly." Chu He said on the phone with a smile.

It's really not that Chuhe is joking. In fact, Chuhe has almost figured out Charles' ability and personality after working with EA for so long.

Moreover, although the other party is a high-level executive in EA, the right to speak is not as great as imagined, especially the two projects that Charles is in charge of. The previous Mass Effect Andromeda, and the current Star Wars 2, although they cannot be blamed. Charles, but there is no doubt that he has to bear part of the blame.

"Chu, I think I have to cancel the call with you. You are trying to hollow out our EA." Charles did not answer directly, but said helplessly.

"Then we will die." Chuhe said with a smile.

Knockout EA?

He doesn't have that idea, but if EA agrees, it's not unbearable to buy one or two studios, or poach some of their high-level corners.

(End of this chapter)