game development designer

Chapter 524

Regarding the sudden emergence of the TEU platform, it can be said that everyone in the industry who is related to the platform scolded the spoiler.

Especially in the domestic wegame, Wang He, who has been promoted to the general manager of the domestic department of wegame, couldn't help but slapped his thigh when he saw the latest news about TEU.

Isn't this done?

What are the advantages of Wegame over Steam in China?
The game has passed the review and can be promoted in a fair manner; at the same time, funds and other channels are supported. Wegame, which relies on QQ and WeChat, ranks second in terms of users. Absolutely no one dares to say that it is the first, even Tianhe Network. .

Relying on these advantages, many domestic games are embraced by wegame.

Similarly, wegame's commission for games is also the default 30%. Of course, with some special game manufacturers, it is another matter for wegame to return profits.

But now with the emergence of TEU, wegame does not have such a big advantage.

The first is the share of the platform. TEU, like EPIC, acts as a shit stick in the industry, just like Changhong in the TV industry, Shenzhou in laptops, and 360 in antivirus software.

TEU and EPIC can also be regarded as price butchers for a while.

Wang He doesn't know what kind of countermeasures foreign GOG and steam platforms will have.

But he knows that if wegame doesn't launch any targeted methods, some series of games under wegame will definitely fall into the arms of TEU.

After all, for game manufacturers, a platform with traffic users, strong background and low commission is really too tempting.

Why is the steam platform not panicking at all?

Because their user traffic is countless times greater than that of EPIC, even if EPIC’s commission is lower, for game manufacturers, they may only be able to buy 10 copies on EPIC, but they can sell 50 copies on the steam platform. make money?
Nowadays, most of the exclusive game platforms that have landed on EPIC are still exclusive for a limited time. The main reason is to see how EPIC's capabilities are and whether they can be compared with the steam platform.

For players, this kind of competition actually hurts their interests, because they can't buy games cheaper, they are just forced to consume in this store by an exclusive game.

Rather than the confrontation between Meituan and Ele.me in the early days, the two sides threw money at each other to make consumers cheaper.

Although everyone knows in their hearts that when the industry stabilizes, they will be the leeks that will be cut, but that will happen later, at least at that stage they will benefit.

However, EPIC's exclusive game did not benefit players.

TEU is different. A large part of the profits will be taken out, part of which will be distributed to manufacturers and part to players. Such a platform is more difficult to deal with than the menacing EPIC, and the advantage of TEU in games is compared to The EPIC is also bigger.

……

With EA and Ubisoft, the matter of TEU has been settled for the time being, and he left the United States and returned to Chuhe in Jinling.

After getting off the plane and being escorted to the Tianhe Building by the pick-up people, a phone rang about the issue of the game under Netyuan's TEU.

It was Meng Xiansheng who called. Of course, if it was just a game under Wangyuan, then he would not be allowed to call. The purpose of calling Chuhe is not only about the games under Wangyuan, but also other game publishing companies. I want to ask the way for its games.

"It's similar to the steam platform, but compared with the steam platform, we have more important requirements for the quality of the game. Games that log on to the TEU platform need to go through our internal game review. Only after passing can they be logged on to the game store. Of course, if there is no After passing the internal review, as long as there are no special views or political issues, there will be a player voting stage to provide players with a time-limited trial version, with a passing score of 60% or more, and they can also join the platform shop."

Chuhe said to Meng Xiansheng.

This is a strategy formulated by Chuhe, EA and Ubisoft, which is very different from the steam platform.

First of all, the steam platform has very low requirements for game review. Basically, as long as there are no special explosion problems, you can log in to the steam platform as long as you pay the fee.

The main reason is that the steam platform wants to create an open platform, and the quality of the game has little influence on them.

For the steam platform, especially the current steam platform, it is basically impossible for small manufacturers to count on the promotion of the steam platform.

If the steam platform promotes your game, it means that the sales of your game are increasing at a very considerable rate, and at the same time, there is already some popularity.

To put it simply, for independent game teams on the steam platform today, they will only recommend you when your game has some popularity, instead of having an internal recommendation review department like the early steam platform. After the review and confirmation of the two wheel groups, a special game recommendation will be made.

Today's steam platform is completely based on big data selection and recommendation games.

"With such a strategy, it is estimated that many game manufacturers will play tricks." Meng Xiansheng said with some emotion.

In such a model, players have a lot of initiative, just like the early steam platform, the positive and negative reviews are very strong.

"We have a set of special data screening methods for positive and negative reviews. As for reviewing reviews, we will warn you in the first round and remove their games from the shelves if you find them. If there is a second round, we will refuse the game from the manufacturer to enter TEU." Chu He said to Meng Xiansheng.

Regarding these strategies, the TEU is currently being drafted, and the TEU will soon open the application channels for third-party independent manufacturers.

Chuhe believes that this is definitely a very big temptation for ordinary independent game manufacturers and small teams.

Lower commissions, more favorable prices, and passing the review of the game will give you a recommendation to test the waters. Of course, the recommended location for this water test cannot be worldwide, but is based on the player's account. Determine the division. For example, if the account belongs to the Huaxia region, which game is classified as recommended in the Huaxia region and will be released on the display interface of 50 users.

But even so, compared with the steam platform, TEU still has a great advantage.

If you have to talk about disadvantages, it is that compared with the steam platform, it is not particularly mature.

Discussed some things with Meng Xiansheng, and at the same time confirmed a batch of domestic games that have landed on TEU. The next day, TEU officially announced the standards for third-party games to global players and game practitioners.

The big game that day was submitted for review, from more than 20 countries around the world, a total of 510 games, including more than 27 games from China.

There are a total of 5 games supported by China Star Project, as well as 2 games launched by a domestic mobile game manufacturer and a web game manufacturer.

One of them is similar to Tianhe Network's first-generation product, the style handed down by Hongyue, and the other is a PPT word game called League of Goddess.

(End of this chapter)