game development designer

Chapter 7 Marketing Plan
Two days later.

Chuhe came to Shanghai, a science and technology park in Pudong New Area, with a proposal book by himself.

After a few days of investigation, Chuhe found that most of the more capable game advertising outsourcing companies are in Shanghai, although there are some in Nanjing, but the strength is not very strong.

Not long ago, the company also began to test the Legend of the Red Moon, and all the art resources outsourced have been produced, and all dubbing packages have been accepted.

At the same time, the game has already reached level 60. Now they are optimizing and testing to improve the game.

As for the content after that, it will not continue until the game project is successful.

This is also a common practice in web games and even online games in the market.

Make a higher degree of completion. If the project is successful, start the development of subsequent content through the first withdrawal of funds, and then continue to update and release in the form of new versions and new expansion packs.

If it fails, there will naturally be no follow-up, which can avoid a large part of the cost risk.

Through the elevator, Chuhe came to the fourteenth floor of Block B of the Science and Technology Park.

Jiawen Advertising, this is a relatively well-known advertising company in the industry. It has many successful marketing cases. The most important thing is that the other party maintains a good cooperative relationship with major media and game websites.

Previously, Chuhe had met with the business manager of the other party, and at the same time discussed the cooperation plan for the first step, but because of the importance of the relationship, Chuhe decided to come to Shanghai in person to learn more about the strength of the other company , At the same time, I am also preparing to tell the other party my advertising and marketing plan.

The general game promotion is directly outsourced to the advertising company, and then the other party gives a plan, but Chuhe is not going to follow the other party's plan.

After accepting the baptism of domestic web games, and having done so many years of web game planning, Chuhe has long known how to promote web games. It is very hard and even annoying, and the promotion method of recruiting black people has countless successes. How to promote the case.

It is a very large office, and there are about 20 employees visible in it.

In comparison, my own Tianhe network is really a small workshop.

It is not so much a company as a game studio.

With a feeling in his heart, Chuhe came to the front desk, explained his identity to the girl at the front desk, and then walked towards the office.

"Hello, Mr. Chu, in fact, if you have any needs, you can call us directly, and we will give you a complete promotion plan." Seeing Chuhe, a middle-aged man with eyes in the office stood up quickly , said with a smile.

"Mr. He is polite. The main reason is that my request is a little special. I want your company to follow my promotion plan." Chuhe smiled, and instead of being polite to the other party, he said what he had said on the phone before. Repeat the previous request.

"Of course there is no problem. We, Jiawen, provide this kind of service, but I don't know what your company's products are?" He Chennan asked Chuhe.

As for what Chuhe's promotion plan is, he didn't ask directly. Since the other party said it, he obviously has a mature plan. It's not like he hasn't seen this kind of thing before. It's just manpower and contact promotion resources.

"Page tour, a page tour that is handed down from generation to generation." Chu He said to He Chennan.

Without showing any expression, He Chennan nodded. Jiawen has promoted web games for countless times.

Products on some large page games have been promoted, and small workshops have also been promoted.

It's just that when He Chennan heard Chuhe's next sentence, he was completely stunned, with an expression of disbelief.

"President Chu, what did you say?" He Chennan stared at Chuhe with wide eyes.

"Yes, Mr. He, you heard me right. The cost of the first round of promotion will not be less than 1000 million. At the same time, we will also invite well-known Hong Kong movie stars to shoot commercials to endorse our game." Chu He turned to He Chennan seriously. Said.

When Chuhe had a deep understanding of the game promotion in this world, and left the gate of Tianhe Network to go to Shanghai, he had already made a decision in his heart.

Sell ​​the house in Huangpu District, and put all the funds into the promotion of advertisements.

The first round of 1000 million advertising expenses! ?
He Chennan stared dumbfounded at Chuhe's expression of disbelief, what a joke, this is just a page game!

What kind of terminal game masterpiece do you think?Do you think it is a 3A masterpiece?

1000 million advertising expenses, invite famous Hong Kong movie stars to make commercial endorsements! ?
You must know that even for the most popular web games on the market, the promotion cost is only a few million a year.

And, note that this is a one-year promotion fee!

According to what Chu He just said, it is only the first round, which means that there will be a second round, or even a third round, and this promotion fee is even enough to develop a good quality online game.

But soon He Chennan became excited again. The big deal of 1000 million, not to mention how much money they can make from it, the effect of this case alone is enough to make people excited, but the only thing is that the other party asked to follow his instructions. promotion plan.

If it failed in the end, the other party went bankrupt or not, regardless of his affairs, but their Jiawen's reputation in this business is not easy to say.

At that time, the industry will naturally know that the failure was due to following the other party's promotion plan, but ordinary people only know that Jiawen accepted this unprecedented 1000 million promotion, but in the end the project failed.

Walking out of Jiawen's company, Chuhe put the contract in his hand into his briefcase and took a deep breath.

The house has also been listed for sale through a second-hand intermediary, and the other party will transfer the full amount to his account within a week.

The next step is to find a spokesperson and shoot a promotional advertisement for the game.

Don't even think about superstars, but you can still invite some second- and third-tier Hong Kong stars.

Why was the ad for a certain legendary web game in the previous life so popular, and why was it spread twice and thrice on the Internet, and even formed a kind of meme in some periods?

In addition to being fueled by the trolls of the marketing side, it is also related to the advertising plan and the video shot.

His positioning is vulgar, devilish, and makes people who have seen it remember deeply. Whether it is good or bad, in short, when people mention page games, they think of him.

As for the endorsement candidate, Chuhe has already chosen.

What I make is a class of handed down games, and the main marketing bias is also inclined to feelings, and the target game audience is also middle-aged people between the ages of 30 and 50 who have strong spending power.

What small fresh meat, traffic stars, completely do not meet my needs, some are now in their [-]s and [-]s, and their careers have begun to decline, but they were very famous more than ten years ago, and the old stars recalled by that generation were selected by Chuhe The goal.

The most important thing is that among those people, most of their careers have fallen into a trough now, and they are not very popular now. The endorsement fees I invite them to use are not that high.

(End of this chapter)