game development designer

Chapter 8 Internal Testing, Positioning of Web Games
At one o'clock in the morning in Jinling, in Kylin Software Park, most of the room lights have been turned off, only a few offices are still lit, but most of them are staff on duty at night.

In the office of Tianhe Network, Chuhe and all the project personnel, including the girl Lin Xiaoxue at the front desk, all stopped their work and conducted an internal test of the Legend of the Red Moon.

From the establishment of the project to the completed version, exactly three months have passed.

In terms of marketing and promotion, the filming of the commercial has been completed, including the major media, as well as the video author, some Weibo big V, and the arrangement of advertising space on the game website, forums, and posters.

As long as the game opens the server, the promotion can start immediately.

"Good residue, I have four or three chickens, the legendary red moon legend, the new version of the ship that has no bowls in the four miles, you need to experience three bells. Legend of the Red Moon."

"I am four and three chickens. I have acted in many dramas. My son likes to play the legend of the red moon in egg games. If I want to play, there are only four of my brothers!"

Looking at the magical advertisement, everyone in the project team couldn't help laughing except Chu He.

However, after laughing, worries appeared on everyone's faces again. After a moment of hesitation, Ye Xun looked at Chuhe and said, "Mr. Chu, is there really no problem with this commercial? It's a bit too..."

He and Tao Fa have not yet graduated from school and received a diploma. For the game industry, he and Tao Fa are just like everyone who has just started in the game industry. They have lofty ideals and hope to make a high-quality game.

But let’s not talk about the first web game produced. The extremely low advertisement in front of them really made them doubt whether the project can really succeed?
"It feels very low, doesn't it?" Chu He took what Ye Xun hadn't finished saying: "It's indeed very low, but this is the effect I want, and you know why I asked him to speak for him, and I even gave him 100 million Representation fee?"

Hearing what Chuhe said, everyone shook their heads.

As for the endorsement star, they also checked on the Internet. An old Hong Kong star was very popular more than ten years ago. He has acted in many famous movies and TV series. In one of the most popular ones, he played a role called Pheasant, many people don't know his name, but they can recognize his character.

But that's all in the past, and now he has declined, and he can only be regarded as a second- and third-tier star. Simply put, he has no market at all among young people, and no one even knows his name.

"First of all, to develop a project, whether it's a game or something else, you have to know what kind of audience your project is for." Chu He said looking at the crowd.

Hearing Chuhe's words, Xu Chang nodded with a thoughtful expression.

"Handed down, it has been born for more than ten years, but the IP still has a large share in the market. Countless web games choose to use his IP. On the one hand, it is because his settings are simple, rough, and perfect, but at the same time, it cannot be ignored. One of the most important factors is feelings! Most of the players who played handed down at the beginning are now in their 40s and [-]s!" Chu He explained to everyone.

Feelings, the game is selected to be produced and handed down because of feelings; the spokesperson invited a star who was popular in Hong Kong and mainland more than ten years ago is also because of feelings.

"As for Jiawen, they spent a week conducting market research and selected the one with the widest audience among the ten Hong Kong celebrities." Chu He looked at the crowd and said.

As for how to find out, it is very simple, that is to PS down the photos of these people, and then conduct a small-scale pilot to place advertisements, and finally count the number of clicks and conversion rates.

When it comes to orders of tens of millions or even higher, Jiawen pays more attention than Chuhe. The connection with various resource platforms even gives Chuhe a big discount on the asking price, which makes Chuhe suspicious Can the other party make money with this order last night?

"Okay, let's not talk so much. In terms of advertising and marketing, it has nothing to do with us. What really matters is the quality of the game. Everyone has tried it. Tell me what you think about the game." Chu He shot He clapped his hands and said to everyone with a smile.

Playing his own game is a rigid requirement set by Chuhe, including Lin Xiaoxue, who works at the front desk, spends half an hour every day trying to play the game, including the previous unfinished version.

"Compared to other browser games on the market, the graphics of the game are about two grades worse, and the gameplay is also a little lacking because of the introduction of automatic pathfinding and automatic hang-up to fight monsters." After thinking about it, I have experience in browser games Zhang Liang spoke first.

Although in the game planning proposal given by Chuhe before, it was clearly mentioned why they should do this, but now they still have doubts, can this really win the market?
After all, the mainstream games on the market now want players to spend seven or eight hours a day in the game.

Contrary to the market, can this kind of fast food game really be recognized by the market?
And no matter from the screen of the game, it is really not very good, it is completely in the style of ten years ago, so it can only be said that it is not ugly.

"Is there any game experience after recharging in the background?" After listening to several people expressing their opinions, Chu He asked with a smile.

Hearing Chu He's words, everyone couldn't help being stunned. Of course, they understood that the props in the mall were filled in according to the plan given by Chu He, and the values ​​did not change at all.

But it was clear that they knew that once these krypton gold props were used, it can be said that the consumption of gameplay was accelerated even faster.

So when testing, they really didn't test in this area.

"Well, Mr. Chu, I asked Brother Li to help me recharge in the background." Lin Xiaoxue, the girl at the front desk who had been silent all this time, said cautiously.

"Well, let me tell you what you think." Chuhe looked at Lin Xiaoxue, nodded slightly to indicate to continue.

"Mr. Chu, I think the game we developed is completely two games after recharging and before recharging. If the game experience before recharging can score 70 points, it can completely score 100 points after recharging."

When everyone was stunned, Lin Xiaoxue spoke.

"Tell me the reason." Chuhe smiled.

"Browse games, I used to play them when I was working. I often play them to pass the time when I am free from work. But those web games in the past are no different from PC games. Although they are better, they also need to be Time, after a long time, I often can't keep up with the progress, and finally give up after playing for a while." Lin Xiaoxue thought about it, and said her experience.

Everyone thought about it, and it really made sense. They didn't feel this way when they play games, but the white-collar workers in general companies and civil servants who have nothing to do all day long are just like what they told Lin Xiaoxue.

"It's true that Legend of the Red Moon is two completely different games before recharging and after recharging. Players who don't recharge can also improve their equipment level through the accumulation of time, while players who recharge can quickly upgrade Your own level and equipment, money to buy time, and purchase services, this is our paid experience. Including the golden border when recharging, eye-catching luminous fonts, these are all changes made for the experience of recharging players. If there are too many, it will not bring us any benefit, what we need to target are those paying players." Chu He said looking at the crowd.

"But the game still needs those ordinary players, otherwise the low-level players will disappear, and the paying players will have no motivation and meaning to continue playing." Xu Chang interjected.

Regardless of whether it is a browser game or a client game, the main earners of game companies are paying players.

But ordinary players are equally important, because paying players need these leopard-headed Lin Chong to support them, and paying players need these ordinary players to show their strength and extraordinaryness.

But there still needs to be a balance point in the middle, which can make ordinary players accept the point of difference from recharged players, and it is not too big to be able to continue playing.

This is generally the setting of online games, but in web games, it is difficult to achieve an extreme balance in this setting, so it involves another point, frequently opening new servers to attract ordinary players to continuously enter, Thus driving the birth of paying players.

As for the paying players in the previous servers, it depends on whether the cost of abandoning the pit designed by the plan is high enough.

If you spent tens of thousands, 10,000+, or hundreds of thousands of dollars in a game, would you simply give up and give up playing?

For most people, the answer is obvious.

As a gamer, in fact Chuhe himself looks down on page games very much.

It even included the later mobile game of misappropriating money.

But also as a gamer, Chuhe also clearly understands the meaning of the sentence that existence is reasonable.

It looks like a bunch of web games and mobile games, why are there so many people playing them?

Why will it bring tens of millions, or even hundreds of millions of benefits?
Is it true that those who play are mentally retarded?People are stupid and have a lot of money, no aesthetics?
Of course not, but because of their game time and attitude towards games, they can only choose web games.

In other words, browser games, and garbage mobile games are not games at all for them, but just deal with their fragmented time in work and daily life.

This is the final conclusion that has been verified by the market.

"This time is to complete the task of the system. After the web game returns funds, I can set up a real studio and start developing my own game." Chu He looked at the people who were thinking deeply, and how he looked and felt on the desktop. The dazzling big wings game interface took a deep breath.

It's just that I don't know how powerful the origin engine mentioned by the system reward is.

(End of this chapter)