electronics manufacturer

Chapter 4

"Dong Tong, this is our new product report, and... my resignation report!"

On the first day Lu Weibing joined Tong Hao, he submitted Tianyu's product report for this quarter, as well as his own resignation report, to Tong Hao.

Now, Lu Weibing has his own career plan, and he plans to leave Tianyu Company.Go to Lijin Company with stronger comprehensive strength.

Tong Hao looked at the two documents in front of him, and to be honest in his heart, he was unwilling to let someone like Lu Weibing leave.

Although Tong Hao owns the system, he is still alone. The system can give him technical support, but it cannot help Tong Hao in other aspects.

A mobile phone can be sold successfully, relying on the performance of a mobile phone, the quality of the mobile phone is not enough.

There are many factors for a mobile phone to really sell well. In an era when people don't know much about the performance and configuration of mobile phones, the so-called mobile phone configuration is not the main factor that dominates mobile phone sales.

Often powerful marketing and advertising can promote more sales of mobile phones.

The reason why the sales of high-priced and low-end mobile phones were very high 17 or even 18 years ago in Tong Hao’s plane is closely related to people’s consumption concepts at that time.

17 years ago, people paid more attention to the shape of the mobile phone, the camera capability of the mobile phone, and the battery life of the mobile phone.

As for the so-called performance, although some buyers will pay attention to this point, most people who buy mobile phones will not pay attention to this. In the hearts of these buyers, it is already very good that the mobile phone can run smoothly.

However, with the passage of time, countless games and mobile phone software have been launched, and people's requirements for the performance of mobile phones have been continuously improved, thus changing the so-called consumption concept.

Tong Hao can make Tianyu Company produce many powerful mobile phones, but he can't make relevant marketing plans for the mobile phones, thus prompting him to sell them.

And Lu Weibing in front of him is a talent in mobile phone marketing, and he is also a working partner who can complement Tong Hao now.

Lu Weibing is a general, and this general Yuan must be used for himself.

"Brother Lu, I really don't want to approve this resignation report. If you are willing to stay in the company, the position of vice president of this company is yours."

Tong Hao began to lure Lu Weibing in front of him. Although he clearly understood that the current revenue of Tianyu Company was not very good, he still hoped that the other party would stay.

vice president? !
Lu Weibing looked at Tong Hao in front of him, and was a little surprised by the conditions proposed by the other party, but he was not tempted by it.

He understands that Tianyu Company is already a broken ship with a big hole, and it will sink sooner or later.

And Lijin Company is a giant ship in the mobile phone industry. If such a giant ship can't be put on board, should it stay on this broken ship?

"Everyone has their own aspirations..."

"Brother Lu, I only want you to stay in the company for half a year. After half a year, whether you resign or run away, I will not stop you!"

Tong Hao looked at Lu Weibing and was about to politely reject him, and quickly opened his mouth to block the other party's words.

In Tong Hao's view, you only need half a year, and only half a year can reverse the current situation of the company.

As long as you really research a new processor and apply it to your mobile phone, you will definitely be able to make your company's mobile phone sell well.

It is now 2013. By the end of the year, 4G will be officially listed. When the 4G era comes, Tong Hao will be able to use this shareholder style to bring his company back to life.

Lu Weibing looked surprised when Tong Hao proposed such an uncontrollable condition.

He really didn't expect Tong Hao to put forward such a condition in order to keep him.

"OK then!"

Seeing that Tong Hao valued him so much, Lu Weibing was willing to pay so much for himself. Although he knew that the current Tianyu Company was a broken ship, he was still willing to stay for half a year longer.

Tong Hao saw that someone like Lu Weibing was willing to stay, and his worries completely dissipated.

He believes that in half a year, he will be able to rely on his own ability to make Lu Weibing willingly continue to stay in his company to work for him.

Seeing that Lu Weibing took back his resignation report, he also turned his attention to the product manual on the other side.

This product manual is a product developed by Tianyu Company in the first half of the year, and it is expected to be sold in China in the second half of the year.

However, in order to make this product, Yang Wei still owes a lot of money to the suppliers. If the product cannot be sold, the entire company may have to pay for it.

"Tianyu Bumblebee mobile phone!"

Tong Hao carefully read the instruction manual in front of him. As a product to be sold in the second half of the year, Tianyu Company has made preparations in the first half of the year, and now has a stock of [-] in the warehouse.

In April, Rice Company released a total of 2 units of Rice 2a and Rice 25c. Yang Wei, the former chairman of the company who saw hope, also ordered the production of [-] units for stocking until the second half of the year.

"According to Mr. Yang's original intention, this mobile phone sells for 2799 yuan!"

Tong Hao looked at the basic configuration of the product in front of him, and he was completely stunned. Although this mobile phone is not high-priced and low-end, it is not competitive at all!
Lu Weibing looked at Tong Hao's fussy look, and nodded as usual.

"It uses the same processor as Mi 2s, but Mi 2s has miui, what else do we have besides the original Android system?"

In order to be able to see his company's products clearly, Tong Hao deliberately took out the mobile phone of Rice Company, which is currently the most prosperous, as a reference.

Lu Weibing listened to Tong Hao's words, thought for a while and said seriously: "Our mobile phone is beautiful!"

"The other party has 200 million pixels on the front and 800 million pixels on the rear, but our mobile phone only has 500 million pixels on the rear."

Tong Hao continued to criticize. In his mind, the mobile phone of Tianyu Company still has a certain gap compared with the mobile phone of Rice Company.

Lu Weibing looked at his boss with a serious face, and said with a little uncertainty: "I think our mobile phone is very beautiful!"

"Their mobile phones have 2000 mAh batteries, but we only have 1800 mAh batteries!"

"Dong Tong, the appearance of our mobile phone is really beautiful!"

"Their mobile phone is 1999, why should our mobile phone sell for 2799?"

"Because our mobile phone is very beautiful, it is several grades higher than rice!"

Tong Hao pointed out the shortcomings of his own mobile phone, but was pushed back by Lu Weibing's shamelessness. In Tong Hao's mind, if this mobile phone is really sold, there must be very few people who are willing to buy it.

And Tong Hao also knew that Rice Company would make a big move at the end of July, and would release a very cost-effective mobile phone at that time. If his mobile phone was released and sold at a high price, it would definitely be crushed by Rice in terms of sales and word of mouth.

In addition to the advantages of appearance, the mobile phone has the same processor, and there is nothing else. If I launch this mobile phone and sell [-] units, I am afraid that I will need other means.

"Brother Lu, let's discuss that the price of this mobile phone should be lower, otherwise there will be no competitiveness in the market at all!"

Tong Hao put down the product report in his hand and directly expressed his suggestion.

Lu Weibing is also a sensible person, and naturally he also clearly understands that if his company's mobile phone is really sold at such a high price, the final outcome will only be failure.

"Dong Tong, what do you think of the price?"

“2+16G，我觉得999元挺合适的，至于2+32G的1199元。”

Seeing that Lu Weibing didn't reject him, Tong Hao expressed his thoughts. In Tong Hao's mind, the way to promote sales and complete the task is to reduce the price of his company's newly released mobile phones.

Attract customers with cost-effective advantages and promote sales with prices.

He believes that his company can reopen the entire market with this mobile phone, establish a certain reputation for his company, and restore consumers' impression of his company.

(End of this chapter)