electronics manufacturer

Chapter 6 Preparations for the Press Conference
"this price…"

The marketing manager of the telecommunications company originally wanted to bargain, but after thinking about the price of less than [-] yuan, it was really hard for him to open his mouth to bargain.

After all, a mobile phone with such a configuration is sold at a price of less than a thousand yuan. If Lu Weibing hadn't been sitting in front of him with a serious face, he would not have believed that the price was so cheap.

However, the marketing manager naturally hopes that the price can be lowered. After all, a slightly lower price will increase the profit margin.

Lu Weibing looked at the marketing manager on the opposite side who was hesitant to speak, and felt a little joy in his heart. It seemed that the marketing manager in front of him was completely hooked.

"However, we have a very close cooperation with your company. We are willing to take the initiative to reduce the price by [-], but our company has one condition!"

Lu Weibing stared at the marketing manager of the telecommunications company in front of him with a smile, and quietly showed his fox tail.

Seeing what Lu Weibing said, the marketing manager of the telecommunications company couldn't resist the temptation of the ultra-low price, and finally asked Lu Weibing, "I don't know what conditions your company wants to lower the price by [-]?"

"Our mobile phone launch conference will be held almost next week, but before the release, I hope your company can warm up our products!"

Lu Weibing looked at the marketing manager opposite with a smile on his face, and put forward his own conditions.

In order to promote the sales of your company's mobile phones, the necessary channel promotion is very important.

In the current era, the so-called network of mobile phones has not completely penetrated into people's lives.

Now the best way of publicity is nothing more than advertising on TV, but Lu Weibing has a more effective promotion method than advertising on TV, and that is to use the influence of telecommunications companies to promote his company's mobile phones.

As one of the three major operators in Huaguo, the telecommunications company has hundreds of millions of users. If you send each user a text message to promote your company's mobile phone, you will be able to warm up the product before the product is released.

The cost for the telecommunications company to send a promotional text message to each user is not very high, and such a transaction at a price of 300 million is very beneficial to the companies of both parties.

As a marketing manager of a telecommunications company, he naturally understands this, and he can see Lu Weibing's current thoughts clearly, but it is undeniable that the phone in front of him is really delicious!

"Deal, hope a happy cooperation!"

The marketing manager of the telecommunications company also understands that the current conditions are already very good, and this mobile phone is already inevitable.

Lu Weibing had anticipated the outcome of this negotiation long ago, and hurriedly signed a contract with the telecommunications company early to prepare enough time for his company's new products to warm up.

In July, the sun was scorching hot, and Yang Feng, a factory worker in a factory in Guangdong Province, finally found a rest at noon and took a rest in a cool corner of the factory.

And just when Yang Feng closed his eyes and squinted for a while, a text message rang from his pocket.

Yang Feng opened his eyes in a daze, took out the Logia function phone in his pocket, and squinted at the text message on the green and black electronic screen.

"On the 20th of this month, Tianyu Company's new product Bumblebee 6 will be launched, with master-level design, extreme performance, and ultra-low price, so stay tuned."

Yang Feng was used to such advertisements, so he deleted them casually.

On this day, countless telecom users received such a push advertisement, but most of them just glanced at it and then deleted the text message.

However, this kind of push advertisement still left a certain impression in people's minds, and also attracted the attention of some people.

And this advertisement also began to spread on the Internet, and some netizens also knew that Tianyu Company was about to release a new mobile phone.

Time passed quickly for almost a week, and during this week, this advertisement was continuously bringing traffic to Tianyu Company's official website.

Although Tianyu's performance is getting worse and worse now, it was once the main brand of domestic mobile phones after all, and it still has a certain influence.

And now the large conference room of Tianyu Company is full of several high-level executives of the company, who are discussing the details of the mobile phone conference intensely.

After all, the new product of Tianyu Company will be released in two days. This press conference is obviously the first shot of this product's sales, which is of vital significance.

"This ppt is not very good. You also need to add a few pictures of the product parameters of your friends to find me a mobile phone that is expensive and has worse configuration than ours."

"Tong Dong, if these pictures are added, will it be a little bad?"

"It's not asking you to add the picture directly, you can give their brand label to Mosaic, and change the name to a certain V, a certain P! Who will recognize it then!"

Several people in the marketing department of the company present were stunned when they heard the words of their young chairman.

Put some mosaics on top of the brand?Change the name to something?Are you selling phones or are you announcing suspects?Are you a fool when you are an audience and friends?

Everyone in the marketing department couldn't help complaining, after all, the chairman's operation was really sharp!

"Do as I say, you're right!"

Tong Hao looked at the sluggish expressions of the little colleagues in the marketing department, and hurriedly urged them to improve the PPT according to his own ideas.

In the small room next to the big conference room, Lu Weibing was muttering something in the air. Obviously, he is now preparing for this press conference.

Whenever he felt that what he said was not enough, he would quietly come to the laptop beside him and carefully watch the video on the laptop.

"Is it a dick!"

And with the video playing on the laptop, there was a burst of extremely passionate shouts, and Lu Weibing carefully studied the core essence of the video conference in front of him.

To be honest, Lu Weibing has also been the keynote speaker of press conferences before, but those press conferences are relatively regular press conferences.

But for this press conference, Tong Hao asked Lu Weibing to release his company's products in a "unconventional" way, so as to attract the attention of consumers.

Lu Weibing obviously didn't have such experience, so naturally he couldn't move an inch. Whenever he had a problem, he ran to the chairman's office to seek help from the chairman.

Tong Hao was willing to teach Lu Weibing at first, but after a long time, he also felt bored, and finally had to choose other ways for Lu Weibing to learn.

And Tong Hao's method is very simple, that is, let Lu Weibing watch the press conference of Rice Company and learn something from Rebus, the chairman of Rice Company.

At the beginning, Lu Weibing still didn't know much about rice company's press conference, but after watching the press conference all night, Lu Weibing fully understood.

Now Lu Weibing believes that he will be no worse than Rebus's explanation when he walks on the stage of the press conference.

The time has gradually come to NO.20, and at 07:30 tonight, the product launch conference of Tianyu Company will be held.

As early as a week ago, Lu Weibing relied on his connections to rent a junior high school auditorium for a day as the venue for the press conference.

Due to the company's limited funds, Tong Hao and more than 20 employees in the company spent a whole morning building the conference site.

Although the scene of this press conference is a bit crude, Tong Hao believes that he and his company will be on a bigger and better stage in the future.

(End of this chapter)