The richest man in the leisurely country

Chapter 279 Executing My Tactics

When competing with three supermarkets for discounts, Li Meiqi proposed a set of discount policies to maintain customers.

A membership system is adopted to retain customers, and any customer who spends a certain amount in the store can be automatically upgraded to a member.

And for each membership level, you can enjoy different member discounts when you buy vegetables in the store in the future.

In this way, more customers can be retained and the customer arrival rate can be maintained.

Later, Su Mu adjusted and supplemented Li Meiqi's plan to form a complete membership system, and then handed it over to her.

Later, due to various things, Su Mu didn't pay much attention to the situation here, so he asked specifically.

After hearing this, Lin Lan looked at Su Mu and said, "The whole set of membership system has been finalized. At present, there are a lot of customers accumulated, and it has been extended to the current two stores."

"The three stores that are about to open, including the future ones, I recommend adopting this kind of membership system. It is really effective in maintaining and attracting new customers. Majestic has also done a good job in this regard."

Lin Lan summed up Li Meiqi's performance during this period, and couldn't help but praise her a little.

When the first branch was about to be opened, Su Mu asked her who was suitable, and later he chose Li Meiqi recommended by Lin Lan.

In addition to Li Meiqi, Xiao Ying also followed the past to experience.

"Besides my main store is recruiting people, Majesty is also working on this area. So far, I have recruited three people. I went to investigate and they all performed very well. So this time I plan to draw out Sakura to let She took someone to take charge of a store alone."

They are all old people, and they were the first batch to be recruited into the shop to help.

After this period of experience, both of them have improved to varying degrees, and Lin Lan has seen this in their eyes.

Su Mu nodded with satisfaction, "Sakura is not bad, but she is under the pressure of Maggie, and she hasn't shown her true strength. She can take over a store and hone her skills."

"In addition to these old employees, we also pay attention to the cultivation of the following new employees. We can't form a talent gap at the beginning, otherwise it will be detrimental to the development of our company."

"After the business of several stores has stabilized, I plan to open up a market." Su Mu thought for a while and said.

It's something he's always wanted to do.

For example, fruits and vegetables, it is not realistic to sell them online.

Now his high-quality fruits and vegetables have only made a name for themselves in the county, and their reputation is gradually spreading around.

But because vegetables and fruits are very unfavorable to preservation, Su Mu plans to give up the online market in this area, but there is one thing that you can try, that is the combination of online and offline.

"You said."

Seeing Su Mu's whimsical thoughts again, Lin Lan was also very curious.

The opinions given by Su Mu earlier made Lin Lan very impressed, and they had a very good effect on stimulating the enthusiasm of the employees.

This is why many companies will provide a bonus system, and the bonus system Su Mu just mentioned can be said to be very comprehensive.

It can cover a store crowd and be fair.

"It's the takeaway." Su Mu said.

"Meals can be delivered as takeaways, and so can our fruits and vegetables. I think we can try this."

"Put our products on the online shopping app, and take the route of the same city. When someone orders vegetables and fruits, we will send them directly to them. But we can't cooperate with food delivery companies, we have to deliver them ourselves."

"In this way, employment opportunities can be created for people again." Su Mu said.

Many people, especially some elderly people, have to take care of their children at home on weekdays.

Sometimes it is inconvenient to go out to buy something, and vegetables and fruits are necessary for life.

Su Mu's move is tantamount to solving their worries. If they can't go to the store to buy in the future, they can directly place an order online, and then send someone here to deliver it.

Of course, you have to pay a little delivery fee, that's for sure.

After hearing this, Lin Lan thought about it carefully, and said, "You can try it, but it may require a lot of manpower, so I'll try it with the head office first."

"First recruit a few couriers, and then post our store's products on the Internet. As long as someone buys them, we will be responsible for the delivery. Let's see how the specific effect is."

Lin Lan knew very well that Su Mu wanted to get through the last mile.

Now there are five stores in the county, and the locations of these five stores are very good, basically covering the core area of ​​the county, that is, covering the middle and high-end groups.

What Su Mu thought of just now was only some inconvenient elderly people, and there are more middle-to-high-income groups. They are usually busy at work, and they have to come here to buy groceries after get off work, which is very inconvenient.

In this way, they can solve their problems from this aspect, and deliver them directly to their homes, and at the same time increase the sales of vegetables and fruits.

This is a way to kill two birds with one stone.

"Mini programs are not very popular recently, and many people have even received this bonus. We can start from this aspect. If we cooperate with large food delivery platforms, it will be our merchants and riders who will be cut off in the end."

"We use the customer base we have accumulated as the market basis, and launch small programs to let them place orders on chat software or other mobile payment software, which can greatly save our costs."

Su Mu didn't think about it, and the more he thought about it, the ideas kept popping up in his head.

But there is no rush for these things, you can take it slowly and step by step, and test the waters first.

When you are sure that you can do this, you can directly squeeze into this market, and no one will compete with them anyway.

In this way, it is possible to occupy the market as much as possible, starting from the two strategic directions of online and offline, and laying the foundation for future development.

"No problem, I'll go down and make arrangements, but there are a lot of things going on recently, so it will take some time." Lin Lan agreed immediately without hesitation.

Now that Su Mu is the boss, it is impossible for him to do these things himself.

In other words, Su Mu proposes strategies and tactics, and then they are responsible for implementing them. During this process, talents will emerge.

This is a very normal process and a very mature operating rule.

"Then these few things will trouble you, and those who cooperate with Huacheng Group will open one or two branches in their heart's development center, and you can help to keep an eye on them."

"The intermediary company that helped me find a house last time, I will let them contact you directly, you can determine the location, and then do things according to the contract we signed with Huacheng Group."

I have to say, there are a lot of things.

However, it is impossible for Lin Lan to do everything in person. For some innocuous matters, one or two people can be assigned to take charge of them.

Su Mu actually attaches great importance to the cooperation with Huacheng Group. The two fruit and vegetable stores to be opened in Ming County are very important.

If the initial cooperation goes well, then after the market foundation in Ming County is laid, Su Mu can consider spreading to other surrounding areas.

Of course, at this time, it is with the help of Huacheng Group, a large-scale comprehensive real estate developer, that they engage in development, and then Su Mu's boutique fruit and vegetable store settles in, thus achieving a win-win situation.

After finalizing the next matter with Lin Lan, Su Mu drove back to the village.

After the business matters are settled, he can continue to enjoy his life with peace of mind and continue to farm on the mountains.

(End of this chapter)