Open business day-to-day

Chapter 263 Hype
When the meeting was over, it was almost twelve noon, Lin Rui drove Sun Yutong off work together, and the two found a restaurant by the roadside to have lunch, and returned to Sun Yutong's residence together.

It was time for a nap again, and as soon as he lay down on the bed, Sun Yutong got into Lin Rui's arms, his face was red, and his face was charming and attached.

Lin Rui hugged her gently, stroked her soft hair, kissed her pale cheeks, and then closed his eyes and began to sleep.

When I wake up, I feel refreshed and energetic.

Washed up and was about to leave when Sun Yutong hugged him from behind. Lin Rui sighed slightly, took her green hand, turned around and hugged her into his arms again.

Sun Yutong immediately hugged Lin Rui's neck with both hands, and her slender white legs were wrapped tightly around his waist, as if afraid that he would leave.

Lin Rui carried her to the sofa, and was intimate with her for a while, but Sun Yutong still had a look of reluctance, hugging her and refusing to let go, clinging to her tightly.

Although she didn't say a word, Lin Rui knew that she was using this method to express her attitude, to express her protest and her dissatisfaction and reluctance.

Tomorrow the Golden Week will end, and Su Hongxiu will come back this afternoon, the two of them will be carefree together, and the sweet world of two is over.

And Lin Rui will return to Su Hongxiu's side again. Except for working hours, the two of them will be so free in the future. The time they spend together is very limited, and it must be done in private and cannot be made public.

This made Sun Yutong very uncomfortable. She wanted the two of them to be together in an upright manner, and she wanted to be by Lin Rui's side freely every day, instead of being a third party like this now.

Thinking about it, sometimes she feels aggrieved. What is she inferior to Su Hongxiu? Is it because she can act like a baby and pretend to be cute?
But she has her advantages. She is smart, has a strong learning ability, and is quite talented in business.Being able to assist Lin Rui in his career and give him even greater help, isn't that as good as acting cute and pretending to be cute!
After years of hard training in university, she is no longer the weak little girl she was back then. Her mind has become stronger and her heart has become stronger. She believes that she is more suitable for Lin Rui than Su Hongxiu.

Not only can she assist him in his career, but she can also handle household chores, such as laundry, cooking, and family affairs. She is confident that she can handle them well.

In the living room, in the kitchen, in both career and family, she is Lin Rui's good helper, and can help him manage things in an orderly manner. Isn't this better than acting cute and pretending to be cute?
Maybe men naturally like weak girls, who are too capable and independent to arouse men's natural desire for protection. She may sometimes act too independent.

But is it her fault?And who said that she has always been so strong, she is very wronged now, very, very wronged in her heart.

She is also very weak, no one can act like a baby, no one can pretend to be cute, she is no worse than anyone else.She wants Lin Rui to understand that Su Hongxiu is suitable to be a mistress, and she is the one who is most suitable for him.

Lin Rui looked at the pouting, red-cheeked, willful Sun Yutong in front of him.

There was some helplessness and pity in his heart, and he felt that he owed her, that he had no reservations about him, but he still let her suffer these grievances.

Thinking of this, Lin Rui hugged the delicate body in his arms tightly again, and kissed her blushing cheeks fiercely a few times. Seeing Sun Yutong's charming and provocative appearance, I felt pity for her, very tempting!
The two of them rubbed each other's ears, and Sun Yutong refused to let go. Lin Rui reacted immediately, no longer depressed, got up and hugged her and walked to the bedroom.

After a gust of wind and rain, everything returned to calm.

Sun Yutong's reaction was particularly strong this time, and he refused to admit defeat to the death. If it weren't for Lin Rui's profound skills, it might not be easy to subdue this little goblin.

After three o'clock in the afternoon, the two got bored for a while, comforted Sun Yutong, and then went out under her reluctant eyes.

When I got in the car and left the community, I wanted to go home first and check the house again, so as not to show any flaws and cause another disturbance.

Then I received a call from Su Hongxiu. She had just left the house and was on her way to Los Angeles, and she was expected to arrive after six in the afternoon.

Lin Rui was not in a hurry immediately. Now that the company has encountered this incident, there are still many things waiting for him to deal with, so he should go to the company first.

As for the home side, as long as you can go back earlier, you should be home before six o'clock!
Thinking of this, he immediately turned around and drove towards the company.

When we arrived at the company, all the directors were still there, implementing the plan that had been discussed.

Especially Liu Wei, worthy of being the former director of the planning department, has refined the operation plan in a short period of time, and has contacted many naval forces and several well-known hype teams in the industry.

Not much money was spent, but the effect was really good.

How much time has just passed, the topic of Weiyang Weibo has already been hyped up to a certain extent, not only in various post bar forums, but also on the self-media.

On Sina Weibo, Tencent Weibo, Netease Weibo, and Sohu Weibo, there are more and more topics about Weiyang Technology and Weiyang Weibo, and they have rushed to the hot searches. is constantly improving.

Of course, on Weiyang's Weibo platform, this topic has always been ranked among the top five most searched.It's not that he can't be directly airborne first, this is very easy, just change the data a little bit.

But after all, it's their own platform, so it's too fake to do so, so it's better not to be so conspicuous, so as not to leave a story for others.

Regarding Liu Wei's ability, Lin Rui has always believed that in this short period of time, he has shown excellent planning and execution capabilities, and his professionalism is excellent. He is indeed a rare talent.

After making dozens of phone calls and making arrangements for his subordinates, Liu Weicai finally breathed a sigh of relief and relaxed.

So Lin Rui, Liu Wei and several directors got together again and started drinking tea and chatting.

After talking about the planning case this time, I started to talk about the topic of "hype" itself.

How to hype?What's the trick here?How can we reflect a better hype effect?
Everyone expressed their opinions on this aspect, and Liu Wei is undoubtedly the most authoritative in this aspect. After all, as the planning director of a large advertising company in the past, his ability in this aspect is beyond doubt and he is absolutely professional.

Seeing everyone's curious eyes, Liu Wei thought for a while, and briefly told everyone about some methods and techniques of hype.

For example, before planning hype, it is necessary to fully understand what information the media likes to report and what things the public likes to participate in commenting on, which becomes the key to creating the focus of things.

The characteristic of hype is to use the small to fight the big, and to be good at using all kinds of powerful potential energy for your own use.

You can use the laws of nature, policies, regulations, emergencies, or even the potential energy of your competitors.Just like Weiyang Weibo this time, it actually borrowed the power of Sohu Weibo to make the topic so hot.

Or various topics related to our own interests that we pay attention to and talk about the most.

Connect the disseminated content with interests directly or indirectly with the target audience, so that they not only pay attention to and participate in themselves, but also actively disseminate and invite relatives and friends to pay attention and participate.

In today's era of information explosion and media flooding, consumers are highly immune to advertisements and even news, creating novel word-of-mouth communication content can attract public attention and discussion.

Because everyone is only interested in novelty, occasional, and first-time events, the content of event public relations hype must be novel and unique, eye-catching, and have selling points...

Liu Weizhi explained the method of hype, and everyone nodded frequently.Shang Yansong said with emotion: "It seems that hype is also a science, and it is really not good to just rely on feelings."

Liu Wei smiled and said: "This business is simple and simple, but it is complicated and complicated. In many ways, it still takes advantage of human nature."

"For example, many of the most widely spread events in the world were originally labeled as private and top secret. In fact, each of us has an interest in inquiring about private things. The more private things are, the more we are interested in exploring and discussing them."

"It's like a Pandora's box. You don't need to tell others to open it, and everyone will find ways to open it."

"Therefore, intimate content is the most effective and interesting means of event hype. Just like the various true and false revelations that celebrities often appear, this method is used."

Shang Yansong said: "There are also many sensitivities and taboos in this, right? It's impossible to make up random things and ignore everything!"

Liu Wei nodded and said, "Of course, news has news standards and requirements, advertising has its bottom line, and hype must of course have taboos."

"In any case, you must not touch the red line of relevant laws and regulations. The content of hype must comply with relevant news regulations. False propaganda, exaggeration and other reckless event hype must be avoided. These are very risky."

"And public opinion guidance is also very important for event hype, so for projects with extremely high risk of hype, it is necessary to do a good risk assessment and establish a corresponding prevention mechanism according to the risk level."

"After the hype unfolds, we must constantly adjust and revise the original event hype plan and the corresponding risk assessment system according to the actual situation, and take measures to defuse the risk until the entire incident is over."

Speaking of this, he sighed and said: "Actually, hype is sometimes a double-edged sword, especially in the Internet age, with the help of Internet communication means, it is even more powerful, with the strength of four or two."

"It can bring huge attention to the company in a short period of time, or it may have the opposite effect because of the lack of control of public opinion guidance, which will bring negative word-of-mouth to the company."

……

Several people chatted together for more than half an hour about the topic of hype, and Liu Wei, a professional, explained it aside, which gave everyone a lot of insight.

Lin Rui stayed in the company for more than an hour. Seeing that things were arranged in an orderly manner, and detailed planning had been made in all aspects, he immediately relaxed, explained a few words to everyone, and started to get off work and go home.

It was just after five o'clock when we arrived home, and Lin Rui went upstairs and downstairs. The room was cleaned very cleanly by the housekeeper, and there were indeed no traces left, so he felt at ease.

Now is really not the time to confess to Su Hongxiu. In order to ensure a harmonious life in the future, I can only do this first.

At 06:30 in the afternoon, Lin Rui was reading in the living room when the door was suddenly opened and Su Hongxiu arrived home.

Seeing Lin Rui, her eyes were bright, she threw the bag in her hand on the ground casually, and jumped up excitedly, her two pale arms hugged his neck tightly, and her slender thighs were tightly coiled around him. waist.

Lin Rui also hugged him with both hands, and kissed her snow-white cheeks and delicate red lips fiercely.

The two of them got bored for a long time, before Su Hongxiu pouted and said with a charming face: "Lin Rui, do you think of him, he misses you every day when he comes home."

Lin Rui also leaned into her ear, and said softly: "I think too, every day I think about when my little fairy will come back, and now she finally comes back."

Su Hongxiu giggled and said, "I don't believe it, I'm not here these days, maybe you hooked up with that little goblin."

Lin Rui smiled and said: "Really? There is a little goblin in front of me, so good and so beautiful, do I want to have a good chat with her. Let her understand that you can't talk nonsense, or you will have to talk about it tomorrow." Can't get out of bed."

Su Hongxiu thought of something, her face turned red, and she spat: "Big pervert, big villain, I'm not afraid of you!"

Lin Rui said with a cheap smile: "I haven't seen you for a few days, and the little girl is getting more and more courageous. In this case, my husband will give you a good class today and make up for all the homework you have missed these days." superior."

Su Hongxiu buried her head in Lin Rui's chest shyly, and said in a low voice, "He has it. He's obedient, so he doesn't want it!" His tone was a bit duplicity.

But Lin Rui can't control so much at this time, it is because he has a strong foundation now that he can be so casual.In addition, I haven't seen Su Hongxiu for so many days, and when I saw Su Hongxiu suddenly, my body was a little excited, and I naturally reacted.

He picked up Su Hongxiu and entered the bedroom, and suddenly there was another beautiful piece of music in the room.

When everything was over, Su Hongxiu's whole body turned rosy red, lying in Lin Rui's arms, hugging him like an octopus, with a look of satisfaction and happiness on his face.

The two had a conversation and kept it warm for a long time. After seeing that it was already eight o'clock, Lin Rui called and ordered dinner.

The two also started to get up, and of course they couldn't do without their ears and temples, and they only wore their clothes for seven or eight minutes.

After washing up and coming to the living room to sit down, the doorbell rang outside the door, indicating that the ordered meal had been delivered.

The two came to the dining room and arranged the sumptuous dinner one by one. Then you gave chopsticks and I gave them a chopstick, and they started to eat sweetly.

Of course, Su Hongxiu's appetite was too small, and most of it went into Lin Rui's stomach in the end. In the end, Su Hongxiu stopped eating and basically fed Lin Rui. She was happier than eating by herself.

After a warm dinner, the two took out two tall crystal glasses and a bottle of chilled champagne, and went to the observation deck on the roof.

Turn on the music, facing the refreshing cool breeze, under the beautiful tune and the bright night scene, Su Hongxiu nestled in Lin Rui's arms.

Staying on the observation deck until after ten o'clock in the evening, Su Hongxiu next to her was already a little sleepy, looking at her beautiful face and charming style.

Lin Rui picked up her fragrant and soft body and walked downstairs.

Su Hongxiu pouted, and buried her head in Lin Rui's chest, becoming more and more gentle.

(End of this chapter)