Open business day-to-day

Chapter 264 Strengths and Potential

The sky was twilight, and it was just five o'clock in the morning. Lin Rui opened his eyes on time, and it was time to get up and exercise again.

Seeing Su Hongxiu, who was sleeping soundly while hugging her arm, kissed her on the cheek, gently pulled out her arm, covered her with a thin quilt, then stretched, got dressed and got up.

After more than two hours of morning practice, they had breakfast and kissed Su Hongxiu goodbye. Lin Rui drove to the company, and Su Hongxiu drove to school.

When we arrived at the company, Sun Yutong had already arrived. Today is the first day of work during the [-] Golden Week. The company seemed very lively. Everyone greeted each other and chatted about where they went to play these days?What to do at home
Lin Rui came to the office and began to deal with the work at hand.

At this time, Sun Yutong brought a cup of coffee, walked slowly behind him, stretched out her green hands, and gently massaged him, looking at him with tenderness on his face.

There were not many things at hand, and Lin Rui finished it in a while. He felt the soft little hands pressing back and forth on his shoulders and head, and it was very comfortable.

Lin Rui directly grabbed those green green hands, and before Sun Yutong could react, he pulled them into his arms.

Sun Yutong's face was a little shy and a little joyful, and she rolled a glance at Lin Rui with a charming expression.

Lin Rui picked up her delicate face, kissed her snow-white cheeks hard, and then gently hugged her and let her sit on his lap.

Burying her head into her snow-white and slender neck, smelling the faint scent of body fragrance emanating from her body, her face was warm.

Sun Yutong's expression suddenly became a little arrogant, with a red face and a sweet smile.

The two hugged and had a conversation, exchanging some sweet words, and then separated.

Sun Yutong seemed to be charged, her whole mood was much better, and she no longer had those cranky worries and apprehensions. She believed that Lin Rui would not let her down, and would definitely give her an explanation.

After coming out of the office, Lin Rui went around the company again. Although the holiday had just ended and it was the first day of work, everyone got used to it quite quickly.

The busiest of them are the game business department, marketing department and operation department.

Since the game business department was fully staffed last month, it immediately operated at full capacity and devoted itself to the research and development of the web game Fighting the Sky.

It is also the place where the entire company works the most overtime.

As for the Marketing Department and the Operations Department, needless to say, it was naturally because of yesterday's incident, which were all within the scope of their responsibilities, so they had to be busy.

When Lin Rui came to the site of the marketing department, Han Yunsong, Li Xueming, and Liu Wei were discussing things together. When they saw Lin Rui coming, they immediately stood up.

Lin Rui asked them not to be polite, and sat down with them.

Several people chatted for a while, and Lin Rui asked: "How effective was the hype yesterday? It should have some effect!"

Liu Wei smiled and said: "Basically in line with expectations, now the topics about our company are still hot on several Weibo platforms, and on major news websites, self-media, and forums, topics about our company are also constantly hot .”

"Although some of them are the sailors we are looking for, they deliberately guide and stir up the topic. But the effect is very good, and now our company has some hot spots, there are still a large number of people who are attracted by various topics about our company went in."

"Of course, this popularity is relative. It's just a hot topic that everyone pays more attention to. There are many such topics on the Internet, and they haven't reached the point of becoming popular."

"It's too difficult to achieve that kind of effect. Our company's hot topics are not enough, and the resources we have paid are too huge, and the gains outweigh the losses."

Lin Rui nodded and let him continue.

Liu Wei continued: "From nine o'clock in the morning yesterday, the number of visits to our company has increased by five or six times in the whole day."

"And in one day, registered users increased by 37. In one fell swoop, it broke the record of adding nearly 30 users in one day during the days when the drainage effect was the best in August."

Speaking of this, Liu Wei's tone was slightly excited.

"Although the growth rate of users is not too exaggerated, from yesterday to now, the overall growth trend is relatively stable, and it has increased slightly."

"With the current topics and popularity of our company, the real growth peak will be ushered in in the next two days.

"Based on my estimation, our company should be able to hype up this topic for about a week, during which time we can keep the topic and heat going, and show our face in front of netizens across the country."

"But after more than a week, when everyone is familiar with this topic and loses the psychology of anticipation and exploration, hype will be useless. Even if more money is spent, it may be difficult to achieve the same effect, and it is easy to arouse netizens' rebellion Psychologically, there are side effects."

Lin Rui nodded and said with a smile: "One week is enough. It's just an accident. It's good to have something to gain. We can't expect to take advantage of it for a long time."

"And the growth of users is second to none. Through this hype, our company and our Weibo platform have made a good impression in front of netizens across the country. Since then, it has also entered the mainstream media and the public's attention. This is the biggest harvest."

A few people chatted for a while, chatted with several other microblogs, and discussed the future development prospects of Weiyang Weibo, and its main competitors.

This time Li Xueming said: "I think that regardless of our company's small scale, in terms of potential, our Weiyang Weibo is definitely not inferior to other companies."

Seeing everyone looking over with a smile on their faces, Li Xueming smiled and said: "Many people only pay attention to the number of registered users and active users of a company, but rarely pay attention to the ratio between the two."

"Sina Weibo has 6300 million registered users and 1500 million daily active users, accounting for only 24% of active users."

"Tencent Weibo has 5600 million registered users and 1 million daily active users, accounting for only 200% of active users."

"NetEase Weibo has 2300 million registered users and 450 million daily active users, accounting for only 19.5% of active users."

"Sohu Weibo has 1200 million registered users and 260 million active users, accounting for 21.6% of active users."

"It's our Weiyang Weibo, with 1400 million registered users and 410 million daily active users. The proportion of daily active users is as high as 29%, which is the highest proportion, which is much higher than the previous ones."

"I think this data can explain some problems, why we have so many active users, and the other companies are so strong, but they are not as good as us in this regard."

"I think there is only one reason. Their users are not sticky enough, they are not attractive enough to users, and they don't have enough high-quality content to retain users."

Having said that, he looked around and saw Lin Rui nodding towards him, seeming to agree with his point of view, and immediately became more sexual.

Then he said: "Have you noticed a phenomenon? In many fields of the Internet industry, some start-up companies often do better than big companies, and their performance is full of vitality."

"There are many such examples in our country. Big companies in many fields have invested a lot of money and manpower but have no effect. They turned around and invested in a start-up company in this field. The project he couldn't do, but this start-up company did something special. good."

"What's the reason for this? I think that when a startup company enters a field, it will regard it as its main business, put all its resources into it, and put all its thoughts on it."

"And because it is a start-up company, it is very flexible in all aspects. It can freely create products according to the ideas of the entrepreneurial team, and there is no restriction on thinking freely."

"When a big company enters a field, it will only treat it as a sideline of the company, a project. Some people will be transferred, some resources will be allocated, and there will be many rules and regulations everywhere."

"Even if you are the project leader, you can't freely create products according to your own wishes. Many people in the company can tell you what to do and influence you."

"And these people are only doing things according to the company's plan, not completely their own business, lacking the passion and imagination of entrepreneurs, which is very important."

After finishing his speech, Han Yunsong next to him continued, "What you said makes sense. The efficiency, speed, and flexibility of a start-up company's work are incomparable to those of a big company."

Li Xueming continued: "So I think our Weiyang Weibo has great potential. On the surface, we don't have as many users as these big companies, but they may not be as good as us in product innovation, and may not have our intentions."

"We Weiyang Weibo has such a high proportion of active users. I think one of the most important reasons is that our users are actually discovered bit by bit."

"Whether it's web readers, or users attracted by some bloggers, Internet big V, self-media, and Internet celebrities, it's because there are things they want to pay attention to here."

"As for big companies like Sina, Tencent, and Netease, many people may not even know what's in them. They are attracted by the names and advertisements of these platforms. Sometimes they register easily, and then they may forget."

At this time, Liu Wei also followed Li Xueming's topic and said: "I agree with Director Li! In terms of fame, we are naturally not as good as the other companies, but we have our own advantages. Several of them are vying for it. When we were traffic stars, we avoided their tracks and started with niche audiences they couldn’t pay attention to.”

"Our Weibo platform is currently vigorously developing and supporting content creators, including various Internet celebrity bloggers, self-media, and Internet big V."

"Different from Sina and other microblogs that rely on celebrity gossip, we are dominated by content, and they rely on various hot topics and traffic."

"Perhaps they also have their own considerations. First, use the most influential stars to gain users, defeat competitors, and then mobilize resources to support various content creators."

"But we are obviously not following the same path as them. Instead of relying on various traffic stars to attract users, we start from a niche, support content creators from the beginning, and stagger the development track with them."

"On their Weibo platforms, the usual hot spots are all kinds of celebrity gossip, hot events, controversial topics and all kinds of news."

"Although we also have these on Weiyang Weibo platform, some of the hot spots are concentrated on the content created by bloggers. For example, a travel blogger released travel strategies and various selfies. Fitness bloggers released fitness methods and beautiful photos. .”

"Short stories about various histories released by history bloggers; some mysterious and unpopular popular science knowledge released by technology bloggers; various Two-dimensional content released by Two-dimensional bloggers; food samples released by food bloggers Eating and tasting; various good book recommendations released by some book bloggers, etc..."

"Many self-created high-quality content released by bloggers on the platform can rush into the hot searches. Very high-quality content can even become frequent visitors on the hot search list for a few days in a row."

"This is basically impossible on other Weibos. They are always occupied by various celebrities and hot events, leaving little room for these bloggers to develop. This is why our platform can attract and retain all kinds of bloggers. One of the reasons why content creators!"

"It is precisely because of this that our Weiyang Weibo has a completely different style of painting from the other Weibo platforms. Going to those Weibo platforms is just to catch up with celebrities, watch some novel news and gossip, and some social hot topics to pass Boring time."

"When you come to our Weibo platform, you are more attracted by the content on it. There are many bloggers they are interested in, content they like, and all kinds of funny and fun things."

"This is the difference between us and several other Weibo platforms, and it is also our competitive advantage and uniqueness."

"We should take advantage of several other Weibo platforms to compete hard for traffic stars, and we don't have the time to make efforts in this area. Continue to increase support for content creation and maintain a leading edge."

"Even if we compete with other platforms shirtless in the future, this will become our foundation and heritage, and we will remain invincible."

At this time, Li Xueming answered with a smile: "Our Weiyang Weibo's usual hot content, including topics on the hot search list, is indeed different from other platforms. This is our unique advantage."

"Actually, I think Weiyang Weibo will have only one real rival in the future, Sina Weibo."

Seeing everyone's inquisitive eyes, Li Xueming smiled and said: "Let's not talk about other things, just talk about the proportion of daily active users. We rank first with 29%, Sina ranks second with 24%, and the others are all at 20%. Up and down, that speaks volumes."

"Taking Tencent as an example, why did they start half a year later than Sina, and their registered users are almost catching up with Sina?"

"It's not that they have done a good job on the Weibo platform, but that they use QQ to guide Weibo, which makes their registered users increase so quickly, but there is a lot of water in it."

"Even their active users have a lot of moisture. As long as QQ users continuously sign in on Tencent Weibo, or post random Weibo for a few days, they will get QQ yellow diamonds."

"Many so-called active users just come to sign in every day, wait for the collar diamond, and don't pay attention to the content above. But they log in every day, and you can't say that they are not active users."

"Moreover, Weibo doesn't get much attention within Tencent. Tencent has QQ in social networking, and the online community has QQ space. The demand for Weibo is not high. They just see it as a good outlet, and everyone else is gone. They followed suit."

"And I heard that Tencent is developing new social tools internally. Several research and development teams have been established to compete with each other. One of the social tools called WeChat has already emerged in internal testing."

"I heard that they are very optimistic internally, and the company will invest a lot of resources to promote this software. At the same time, the resource investment in Weibo will also be reduced, and the weight of Tencent Weibo in Tencent will further decline in the future."

"Moreover, there are too many internal projects in Tencent now, not to mention their games, videos, portals, emails, and browsers. In the past year, they have been making constant moves. Not only have they announced their entry into Baidu's search field, they have launched Soso , compete with Baidu shirtless."

"In March of this year, I entered Ali's online shopping field again and launched the QQ mall, and the relationship with Ali was also very tense."

"Some time ago, I entered the security field of 360 and launched the QQ computer security manager. The appearance and functions are basically copied from 360."

"Of course 360 ​​doesn't want to, and they are still fighting with Tencent. The boss of 360, Zhou Hongwei, a red-clothed cannon, tweets on Weibo every day. Tencent is so busy that he is forced to choose one of the two. stupid move."

"Computers with 360 cannot be installed with QQ, and computers with QQ cannot be installed with 360, and users can only choose one. As a result, the two companies have recently been called by the Ministry of Industry and Information Technology to talk, and even the stock price has fallen by more than 20.00% during this period."

"On the other hand, although Tencent has entered the search, online shopping and security fields. But as I said just now, the company has a lot of resources, which does not mean that you can do well. What Tencent does in these three areas is ordinary and has invested a lot of resources. Didn't see any improvement."

"Just like Ali often wants to enter the social field. He has enough resources and deep financial resources, but he just can't do it well. On the contrary, he is not as successful as some start-up companies."

"So I'm not very optimistic about the future of Tencent Weibo."

"When they first developed Weibo, they just followed the style of Sina, and did not invest the entire company's resources in its development. Compared with Sina, they have no advantage at all. Now that there are so many internal affairs, there is no extra energy to focus on this aspect."

"And NetEase! Everyone knows that people value the game field most. The development of Weibo is also following the trend, and they are not willing to invest too much resources. Just like NetEase developed a social tool NetEase Bubble in the past, the user experience is very good. Not bad, but it turned yellow afterward."

"Not to mention Sohu, it also followed the trend and was reluctant to invest resources. There has been a lot of noise in the news in the past two days. It is hard to say whether it will survive in the future."

"So I think that our main competitor in the future will be Sina Weibo, and it will be difficult to defeat. But it is still possible to compete in a differentiated way and share the market equally."

……

Everyone talked eloquently for more than an hour.

Looking forward to the future of Weiyang Weibo, discussing the future development trend, criticizing the opponents, and having fun with each other, it is the end.

(End of this chapter)