my life is running wild

Chapter 143
Ps: In order to be slightly exaggerated, but not too outrageous, after checking the information, the previous box office data has been revised again.

The second day of the new year.

Early in the morning, Liu Chengyin stayed in front of the computer, playing with his mobile phone, while waiting for the box office results to be refreshed.

Soon, the box office on the day of the Spring Festival will come out!
Among them, Liu Chengyin's "Dream Chasing" ranked first, with a single-day score of 2.8 million!
The second-ranked film has a single-day box office of 1.8 million.

"Dream Chasing" scored 2.8 million yuan in a single day, fully surpassing the 1 million yuan of the second-ranked movie, which is nearly 2 times that of No.1.6!
In addition, the total box office on the day of the Spring Festival was about 14 billion, and the film schedule of "Dream Chasing" was 18%.

In other words, "Dream Chasing" won 18% of the total box office by relying on 20% of the film schedule.

The difference between 18% and 20% may not seem to be that big, but in fact, this is a very outrageous thing!

Because of the ticket price of "Dream Chasing"!

You know, this is "box office", not "viewers"!
You must know that at today's ticket prices, the "parity" of movies with a little bit of a reputation is usually around 35 yuan, which is where the prices are normal, and it is the price of ordinary screen movies.

If the movie theaters are in big cities with high consumption levels, or if the movies use expensive 3D screens, the price will have to go up a bit, up to fifty or sixty!

But "Dream Chasing" is different.

Because Liu Chengyin didn't care about the box office when he was filming "Dream Chasing" and was too "soft-hearted", the "parity" of his movie ticket price was 25 yuan. The highest is only 35 yuan.

As a result, the average ticket price of Liu Chengyin is only about two-thirds of other movies, and even less if compared with 3D movies!

That second-ranked film has a "parity" 38 yuan ticket, and "Dream Chaser" is about two-thirds that.

Relying on two-thirds of the ticket price, it sold nearly 2% more box office than No.60!
what does this mean?
This means that the number of viewers of the movie "Dream Chasing" in a single day is nearly 2 times that of No.2.5!
Of course, because of the cheap ticket prices, the audience's consumption threshold is lowered, which is also an important reason for the large number of moviegoers.

But, no matter how you say it, this is a very terrifying statistic!
However, this is just the beginning!
On the second day of junior high school, No. [-] called Liu Chengyin, saying that the theater and investors hoped to raise the price of the movie ticket of "Dream Chasing".

No. [-] summarized the meaning of the theater chain and investors, and relayed it to Liu Chengyin.

Probably as follows:

In this era when the "parity" of movies is about 35 yuan, the movie ticket of "Dream Chasing" is only 25 yuan a piece!
What does this mean for theaters?
This means that every time they "receive" one dollar from "Dream Chasing", they will "lose" thirty cents!

Here is "revenue", not "earning".

Of the one dollar of "revenue", it is earned after deducting the cost.

Under such circumstances, this "three cents" is very important!
The theater chain's profit immediately increased by a large amount!

In fact, from "Frivolous" to "Dream Chasing", the reason why theaters are willing to release Liu Chengyin's movies at 25 yuan is actually because Liu Chengyin's various "dislikes" when introducing his movies, which led to The theaters felt that Liu Chengyin's movie was worth the price.

The reason why Liu Chengyin's movies are released in theaters is not for the box office, but to use theater resources in exchange for other benefits from Liu Chengyin through the exchange of interests.

"Frivolous" is okay.

Although "Frivolous" became popular at the beginning, the theater did not ask for a price increase.

The reason is because anyone with a discerning eye knows:

The reason why "Frivolous" became popular is because of its ticket price and album price
They are closely related, and the two have reached a subtle cooperation.

This kind of subtle cooperation is as if the programmer saw a program that he hadn't written for half a month, and suddenly ran successfully.
Although I don't know the reason, it's best not to move!
Once the ticket price of the movie is raised, one of the most attractive points of the movie-"watching a movie for 10 yuan" will be gone.

As for letting the price of the album go up along with it
You must know that the price of the album is already the most suitable price for Liu Chengyin's reference on the music platform, so it is impossible to increase the price.

In addition, a temporary increase in the price of movie tickets will cause dissatisfaction among movie fans, making them look ugly and dissuading the audience.

In addition, although "Frivolous" won the box office champion in September, its box office is actually not far behind other movies in the same month.

It can be concluded that the price increase of "Frivolous" movie ticket price far outweighs the benefits!

Therefore, the theaters did not ask Liu Chengyin to increase the price of "Frivolous".

However, "Dream Chasing", which is currently being screened, is different!

The theater has already seen it clearly.

The movie "Dream Chasing" itself is very popular with the audience, so there is no need for any gimmicks.

Although the price increase will raise the consumption threshold, cause dissatisfaction among some viewers, and dissuade some viewers, the number of these dissuaded audiences is not many.

After all, everyone knows that the ticket price of the movie "Dream Chasing" is indeed low, and its existence is even suspected of "disrupting the market" and "causing involution among peers".

Although a movie is a virtual product, it is also a commodity!
If Liu Chengyin always does this, the audience will compare Liu Chengyin's films with other domestic films sooner or later.

Then I began to dislike the "high price and low cost performance" of other movies, which created a psychological "consumption barrier" to other movies, and then gradually lost my "movie consumption awareness".

In this way, in order to attract audiences to consume other movies, they can only lower prices along with Liu Chengyin.

The price reduction of movie tickets will also lead to a reduction in the profitability of the movie, an increase in the probability of loss, and a dampening of the enthusiasm of filmmakers.

Eventually lead to the decline of the domestic film industry.

The decline of the film industry will lead to a decrease in the state's tax revenue related to film, and a decline in resistance to foreign cultural invasion, which will put the national spiritual highlands in danger.
It is reasonable to refer to the huge shock to Western society after the invention of the ancient textile machine in the West and its rapid popularization.

Hearing this, Liu Chengyin was a little confused at first.

He sells movie tickets cheaply, so it's still wrong?

He raised the price of movie tickets and still made "For the Country and the People" and "Save the Movies of China"?

What is this called?
This is called "the rise of the country and the price increase"?
outrageous.

However, after listening to the words relayed by the theater on the [-]rd, Liu Chengyin really felt very reasonable.

Although Yoo Seung-yin did not major in economics during his university years, he came through the nine-year compulsory education after all.

In the political calendar class, the teacher also talked about the mutual influence of commodity prices, markets, and the economy.

He didn't realize the problem in this aspect before, but now after being mentioned a few words, Liu Chengyin can also pass the dialectic and know the authenticity of these words.

Indeed, Ryu Seung-yin's low-priced tickets did affect many things.

It’s okay if Liu Chengyin’s movie hits, no matter how cheap or high the ticket price is for a movie that hits it, it won’t cause any splashes, but Liu Chengyin’s movie has become popular and has become a trend-setting The raging tide!

Therefore, the ticket price of "Dream Chasing" has become very important, and it cannot be set arbitrarily according to Liu Chengyin's wishes.

Is it really necessary to raise the price?

For a moment Liu Chengyin felt heavy on his shoulders and back
The heavy weight on the shoulders is something called "responsibility";

And the heavy thing behind is a big cauldron.
Once the movie's price is temporarily increased, no matter what, Liu Chengyin, the "biggest beneficiary", will definitely be criticized and accused of being a "black-hearted capitalist".

Then, number three continued:

In fact, even if the price of "Frivolous" increases, it will only return to its original price and make the market healthy.

Moreover, the theater company also came up with a plan for Liu Chengyin.

Just make a statement two days before the price increase at that time, saying: The cheap fares a few days ago are for the "big opening bargain", and the price will resume after the "big opening bargain".

In this way, not only will a large part of the audience not feel dissatisfied, but they will watch the movie while the movie is still cheap in order to catch up with the end of the "big opening bonus", which makes the box office of "Chasing Dream" There will be a wave of outbreaks in the next few days!
In addition, they will also spend money to promote the "significance" brought about by the price increase of movie tickets online. In short, how to raise the level of thinking.

Movie ticket prices have increased, and theaters can earn more money, but it is Liu Chengyin who earns more.

After all, there are many theaters, and they want to share the money with multiple parties.

As for the producer, Liu Chengyin took another 60% of the shares.

In short, the price increase will not only benefit Liu Chengyin, but also allow Liu Chengyin to hit a higher box office record and win reputation!
So the price increase is a good thing for theaters, and even better for Liu Chengyin!

After Liu Chengyin listened to No. [-]'s words, he didn't give a direct answer, but said "I'll think about it" and hung up the phone.

Although Liu Chengyin felt that the words relayed by No. [-] for the theaters were reasonable, but he did not directly listen to what the family said, and he planned to ask trusted professionals.

After hanging up the phone, Liu Chengyin turned around and planned to make a phone call to his mentor Fang Song, senior brother Zhang Meng, and related professional employees in the company.

However, before Liu Chengyin could make a call, another call came in.

This is a familiar yet unfamiliar call.
It starts with "123" and has only five digits.

Yay, it's an official call!

Liu Chengyin did not directly connect to the phone, but quickly opened the search page through the computer in front of him, entered the number on the phone screen, and clicked search.

The search results came out quickly.

Liu Chengyin took a look——

Mom!
From the Price Bureau!
Good guy, Liu Chengyin feels that he may not need to find any "professionals", after all, the most professional ones have already come to him.

Afterwards, Liu Chengyin connected the phone
In the evening of the same day, there was a news on the Internet that the government was naming and "criticizing" Liu Chengyin.

Immediately afterwards, Liu Chengyin responded to the "criticism" online through the company's official network and social accounts, and released a [-]-character "review".

In the final part of the review, Yoo Seung-yin declared:
从明天——大年初三，即2月20日0点00分开始，《追，梦中的人》的电影票价格从原本的25元涨价到35元。

Well, the so-called "criticism" does not mean "criticism", and "review" is not a "review".

First of all, movie ticket prices need to be approved by the Price Bureau before they can be approved, so Liu Chengyin did not do anything illegal.

The so-called "criticism" is just the adverse consequences of the official's direct explanation to the public of the influence of "Dream Chasing" coupled with the current ticket price.

The ticket price of a big production with an "investment of 25 million yuan and a lot of resource support" is actually only [-] yuan.

While this did not violate the law, it still had a detrimental effect on the market.

Although it is not written in the "white paper", this is not the reason why the government sees that it is not conducive to the development of the market, but let it go, and it must be corrected in time.

For this kind of "procedurally correct error", the official has its own set of ways to deal with it.

Because it is not written in the law, the government cannot "immediately" take any coercive measures against Liu Chengyin, so "negotiation" is the first.

In short, after some friendly negotiations, Liu Chengyin "realized the mistake" and "actively responded to the call" and "actively corrected".

To put it bluntly, the officials took the blame for Liu Chengyin, and Liu Chengyin "increased the price by order".

Liu Chengyin has no reason not to agree to such a good thing.

And Liu Chengyin's so-called "review" is actually a "price increase statement".

In short, the price of movie tickets has increased, and he can earn more money without having to bear the blame for the price increase, which makes Liu Chengyin very happy.

With official endorsement, the price increase process was very smooth, and fans did not have any radical remarks, which was very harmonious.

On the official side, after completing the negotiation with Liu Chengyin, they turned around and drafted an "Application for Improvement of Movie Ticket Price Regulations" and submitted it to the legislative department to avoid such "legal loopholes" from happening again.

Of course, this kind of "loophole" that can't be earned, it is estimated that no one except Liu Chengyin will take advantage of it, but it has added a little bit of scale to the progress of the law.
Today's incident made Liu Chengyin, who had a headache because she had to accompany her mother back to her natal family to visit relatives on the second day of junior high school, and it was more difficult to deal with relatives than in previous years, to feel better.

Liu Chengyin has undergone tremendous changes in the past six months.

graduation.

Make movies to be famous and make a lot of money.

Make music famous and make a lot of money

Play games to be famous and earn big money

Start a company and make big money
In short, the earth-shaking changes in half a year made it even more difficult for Liu Chengyin, who was not good at socializing, to get along with the people around him.

Passers-by are fine, outside the camera, Liu Chengyin only needs to change his appearance and pretend to be a passer-by, and passers-by can get along with passers-by normally.

But relatives are different and cannot pretend to be passers-by.

Be enthusiastic, it seems that there is a "little man succeeds", and if you don't handle it well, you will feel like showing off everywhere.

Be calm, if you don't handle it well, you will appear too "arrogant" and look down on others.

As in the past?
Can't take pictures.

I don't know which big mouth was the cause of it. As soon as Liu Chengyin arrived at his grandparents' house, he saw a circle of people around the house, like watching a monkey.

How to do?
Liu Chengyin had an idea.

He is not good at socializing, but Father Liu and Mother Liu are always better than him, right?

Liu Chengyin simply pretended to be a good baby, his mind was empty, and he did what his parents asked him to do.

Father Liu and Mother Liu asked him to call someone, so he called someone, and asked him to serve tea and water, and he served tea and water.

Sending red envelopes is also in accordance with the advice of parents, not to intentionally put more money to show off just because you have money, and to attract envy.

During the process, Liu Chengyin always kept the innocent smile of a good boy that he has used for nearly 20 years.

In this way, even if Liu Chengyin accidentally made some faux pas, it would only become a "cute spot", not a "black spot".

(End of this chapter)