All round car designer

Chapter 252 Selected Model
As one of the oldest car manufacturers in German history in the previous life, Audi's car logo is interlocked with four rings, which means Audi and DKW, Horch and Wanderer A total of four companies merged into Auto Union, which symbolizes the solid friendship of the four companies.

The models produced by Audi mainly include A-series, Q-series SUVs, Audi R8 and S-series, covering coupes, SUVs and supercars. It can be said that it is a luxury car brand with relatively complete models.

ASF all-aluminum body, Quattro full-time four-wheel drive technology, TSI diesel engine... These familiar "black technologies" of automobiles were all first invented by Audi!

The car-making concept of "breaking through technology and enlightening the future" has allowed Audi to go further and further on the road of pursuing a sense of technology, forming its own car culture.

Now that he has decided to develop the luxury car brand Audi, the next thing Zhou Fei has to do is to find the most suitable one or two models in the full range of Audi models, and launch them as a pioneer to enter the luxury car brand for Mercedes-Benz. The car market expands its territory!
First of all, the S and RS series are definitely not within the scope of Zhou Fei's consideration, because this series is no longer within the scope of ordinary luxury cars, and the price starts at two to three million yuan. This is the first time for Mercedes-Benz to develop a luxury car. Said, obviously not appropriate.

In addition, Zhou Fei also feels that the Q series is not suitable, because Audi's Q series is positioned as a luxury SUV. Mercedes-Benz currently does not even have an ordinary SUV, and suddenly launching the Q series that combines luxury and SUV will appear a little unexpected.

Therefore, Zhou Fei's only choice is Audi's A-series models.

To be honest, the A series is also the most common and best-selling model of Audi.

However, in the A series models, Zhou Fei still needs to choose, because this series covers a total of eight models from A1 to A8, and it is impossible for Zhou Fei to launch all eight models at once.

The best choice is to select one of the odd-numbered models and even-numbered models of the A series to launch as a luxury car of the Mercedes-Benz company.

Speaking of Audi's A series models, there is a very common phenomenon, that is, even-numbered models such as A4 and A6 are very common, but odd-numbered models such as A3 and A5 are rare, at least in China.

A very important reason for this phenomenon is that compared with even-numbered models such as A4 and A6, odd-numbered models such as A3 and A5 were launched a little later, and relatively fewer people bought them.

Especially in China, the Audi A6 was first introduced, followed by the A4 and A8. It was not until recent years that odd-numbered models such as the A3 and A5 were sold.

Moreover, localized production of A4 and A6 has been achieved in China, and odd-numbered models such as A3 can only be bought through imports, so there is a phenomenon that even-numbered models are more common than odd-numbered models.

But in fact, Audi A3 is not uncommon, it's just that this phenomenon is more obvious in China.

Regarding Audi’s odd and even number naming rules, Zhou Fei has not been able to understand until today. Luxury business, more suitable for business use.

But there is one thing, Zhou Fei has always felt that Audi's odd-numbered models are better-looking than even-numbered models. From A1 to A7, these four models are all better-looking than A4 and A6, and the overall look is more fashionable and avant-garde.

When you think about it that way, you might be right to think that Audi's odd-numbered models focus on sporty aggressiveness.

Of course, everyone's aesthetics are different, and some people think that Audi's even-numbered models are better-looking. These can't be generalized, but it can only be said to be Zhou Fei's family.

"If two cars are to be launched at one time, first of all, the prices of these two cars should not overlap, and it is best to complement each other, and the price distinction should be more obvious."

Zhou Fei took out his notebook while thinking, and recorded his screening criteria.

"Secondly, the prices of the first two cars should not be too high, and the top version should be less than 50. Only the A1 to A4 cars meet this condition..."

The reason why the price should not be set too high is mainly due to the fact that Mercedes-Benz is entering the luxury car market for the first time. If the price is too high, such as directly withdrawing from the luxury car of the Audi A8 level, consumers who are willing to buy it Even less.

As for the Audi A series models that meet the above two conditions, Audi A4 and A3 should be the best combination.

Needless to say, the Audi A4, before Zhou Fei crossed, you could see this car speeding in the streets and alleys of every city. The starting price of 30 yuan is very high among all competing models. Competitiveness.

Especially after it was introduced into China by FAW-Volkswagen in 2003, the sales of Audi A4 have also risen accordingly, and it has become one of the highest-selling luxury cars in China, and has become an enduring best-selling car.

This best-selling luxury car, which was born in 1972, was originally named not Audi A4, but Audi 80. It was not until 1994 when Volkswagen launched the fifth generation that it was renamed Audi A4. A new chapter for cars.

Until Zhou Fei crossed, the Audi A4 had undergone a total of nine generations of model changes. The latest generation of A4 models has brought Audi's emphasis on technology to the extreme, and has made great changes in appearance and interior. , which makes people feel particularly amazing at first glance.

In the more than 440 years of development of the Audi A4, if you have to select the most classic generation, I believe that many car fans will have a soft spot for the sixth-generation Audi A4. This generation of Audi A4, in the year it was launched, won the Germany's Red Dot Design Award, and the A[-] first introduced by domestic FAW-Volkswagen is also the sixth generation!
Therefore, when Zhou Fei develops the Audi A4 this time, he will also mainly refer to the appearance of the sixth-generation A4 for design. Fashionable styling comes out.

As for the Audi A3, most people's understanding of this car is far inferior to that of the Audi A4. This car was born in 1996 and is more than 4 years younger than the Audi A20.

At that time, Audi, in order to be able to compete with Mercedes-Benz and BMW, developed this compact car on the platform of Volkswagen Golf, and carried out a comprehensive reform and update in conjunction with its car series, and launched a brand new A3 car series.

At the same time, Audi also endowed this car with more sporty features, opening up a new market for small luxury cars.

Therefore, although the Audi A3 does not have as many legendary colors as the Audi A4, this car is also of great significance to Audi.

After selecting these two models, Zhou Fei entered the system without any hesitation. The A3 and A4 of this world!

(End of this chapter)