All round car designer

Chapter 251 Audi
The German "troika" mentioned by Zhou Fei naturally refers to the three major luxury car brands in Germany, Audi, Mercedes-Benz and BMW. These three major car brands are undoubtedly the most famous luxury cars with the largest market share in previous lives. brand up!

As long as luxury cars are mentioned, almost everyone will think of the three brands of Audi, Mercedes-Benz and BMW. This phenomenon is more common in China, and the brand awareness far exceeds other luxury car brands.

In fact, the luxury car brands that Zhou Fei can choose are far more than the "troika". Like Toyota's Lexus, GM's Cadillac, or Ford's Lincoln, they are all well-known luxury cars, especially Toyota. The famous Lexus is definitely not worse than the "Troika" in terms of sales!

But after thinking about it, Zhou Fei still thinks that the troika is more suitable. After all, these three major brands are the most traditional luxury car brands, and the coverage of the models is also very complete, starting from 30 million to 300 million The cars of these three major brands are all available to meet the needs of different groups of people for luxury cars.

Therefore, Zhou Fei intends to choose one of these three major brands to develop as the first luxury car brand of Feichi Company. Once he can take the opportunity to enter the luxury car market, Zhou Fei even plans to let the three luxury car brands , and appear in this world at the same time, reshaping the situation of "Three Kingdoms"!
But at present, Zhou Fei is in urgent need of a car that can quickly enter the luxury car market. The important thing is "fine", not too much.

As for which brand to choose, Zhou Fei needs to think carefully.

After Li Jianneng and Zhang Xiang left, Zhou Fei sat in front of the computer and began to seriously consider which car brand to choose.

To be honest, Zhou Fei likes the three car brands of Audi, BMW and Mercedes-Benz very much. It is hard to say which one he likes the most, anyway, they are all cars that he cannot afford.

Moreover, these three brands each have their own characteristics. Audi pays attention to the sense of technology of the vehicle, Mercedes-Benz emphasizes the luxury and comfort of the vehicle, and the last BMW pays more attention to the handling and driving pleasure of the vehicle.

Therefore, in the previous life, there was a widely circulated saying for the two luxury car brands of Mercedes-Benz and BMW, which is well-known to everyone, that is, "drive a BMW, ride a Mercedes-Benz". Each brand has different car-making concepts.

As for Audi, when it comes to this luxury car brand, Chinese people are actually more familiar with this brand, mainly because Audi is the first luxury car among the "troika" to enter the Chinese market, and when Audi was introduced into China, It is completely used as an official car for senior officials!
Therefore, in the 90s, there was a widely circulated saying about Audi, "It is better to bump into Mercedes-Benz than to rub against Audi", which refers to the phenomenon that Audi is used as an official car.

Up to the era when Zhou Fei traveled through, Audi's A4 and A6 cars were still standard cars for high-ranking officials, which is enough to show how influential the Audi brand is in China.

In addition, one of the most talked-about topics of Audi is its headlights. If BMW buys an engine and gives it a car, then Audi is definitely a model of buying a headlights and giving it a car!

For a long time, Audi has always been called a "light factory" by netizens. It is almost unrivaled in the design and innovation of car lights. The most expensive car light is priced at 8 yuan, which is worth as much as The price of an ordinary car!

When other competitors use LED headlights, Audi has already mass-produced OLED taillights. Since the first use of xenon headlights for car lighting in the early 20s, Audi has successfully embarked on the "transition light" Factory" road, and successfully established the brand image of "well-known lamp factory" in the world.

And the fact is true, Audi is indeed worthy of the title of "famous lamp factory" in the world, from the pioneer of daytime running lights - the famous tear lamp shape, to the pioneer of LED headlights - intelligent follow-up headlights, to The current matrix LED headlights and flowing water turn signals, the most advanced lights are perfectly displayed on the Audi A6L.

In particular, the recently launched blackened taillight shape is full of novelty, reflecting Audi's confidence in its ability to "play with lights".

Of course, in addition to making the lights to the extreme, Audi also has many other black technologies, such as the use of diesel engines and the application of full-time four-wheel drive technology.

It can be said that Audi, which has always advertised itself with "technology", will never disappoint consumers in making cars.

Therefore, after a rigorous comparative analysis, Zhou Fei finally locked the luxury car brand on Audi!

The reason for choosing Audi is not that the two car brands of Mercedes-Benz and BMW are not good enough, but because Audi is the best choice for Mercedes-Benz at this stage.

The main reason why Zhou Fei chose Audi as the company's first luxury car brand to develop is because Audi can share a platform with the Golf currently produced by Feichi Company!
Since Audi was acquired by Volkswagen, many models of Audi have been integrated into the same platform by Volkswagen. For example, the Golf that the company is currently producing, Volkswagen uses the MQB platform, which is also developed on this platform. Cars, as well as Audi's A3 and Q3 series models.

In addition, the rest of Audi models are produced on the MLB platform. The platform is characterized by a longitudinal engine front drive or four-wheel drive structure. The L in MLB means longitudinal in German. The biggest cornerstone of Mercedes-Benz and BMW.

If he chooses the Audi brand, then Zhou Fei can integrate the first few cars launched into the Golf platform and share a production platform with the Golf. Vehicle development cycle.

Being able to share a production platform with Golf is definitely a great advantage for Feichi Company. Zhou Fei can also take this opportunity to promote platform-based production within the company, allowing Feichi Company to enter the stage of "group development" in one fell swoop!

In addition to the advantage of being able to share a platform, there is another point, that is, the EA888 engine currently in production by Mercedes-Benz can also be equipped on Audi models!
从奥迪A4、A5到A7，再到Q3以及Q5、Q7全系列的SUV，全都可以搭载EA888发动机！
It can not only share the platform with Golf, but also avoid the process of re-developing the engine, and the cost and cycle have been reduced at the same time. For the current Mercedes-Benz company, is there a better choice than Audi?
Thinking of this, Zhou Fei couldn't help but clenched his fists, feeling a little more confident about entering the luxury car market in one fell swoop.

(End of this chapter)