All round car designer

Chapter 270 Capture the European and American Markets
After nearly a year of hard work, the construction of the joint venture factory has been successfully completed at the end of March. Since April, the main task has been to debug the production line and contact suppliers to prepare for production at any time.

Fortuna Motors also communicated with Zhou Fei through Johnson, and determined that the production date of the factory will be April NO.15.

As Feichi Company's first overseas production base abroad, Zhou Fei naturally had to go to the site in person to participate in the opening ceremony.

Putting into production is only one aspect. What is more important is to arrange the next sales work. Although Golf can operate in the European and American markets through the sales channels of Futong Automobile, Zhou Fei's ultimate goal is to establish his own Mercedes-Benz company. For the sales system, Forton is just a springboard.

Therefore, compared to Zhou Fei himself, Zhang Xiang's role this time will be more important.

Zhou Fei also pointed at him to open up territories in Europe and America for him!

"I didn't expect time to pass so fast. I always feel that just after signing the joint venture agreement with Futong Motors, the joint venture factory is already going to operate." After listening to Zhou Fei's words, Zhang Xiang suddenly said with emotion.

For Mercedes-Benz last year, there were too many big facts. First, it signed a joint venture agreement with Futong Motors. Not long after that, it acquired Wei Peng Motors, and then successively established MPV projects and luxury car projects. , so that compared with these, the joint venture is not a big deal.

If Johnson hadn't called, even Zhou Fei would have almost forgotten about it.

Zhou Fei smiled, "It's been a long time, but we don't have time to feel that time is getting old. There are still many things we need to do. Our next goal is to win the European and American markets."

Now that the foundation of the domestic market has been laid, Zhou Fei will naturally set his sights on the European and American markets.

Capturing the European and American markets is the key work of Feichi in the next stage!
***
After arranging the affairs of the headquarters, Zhou Fei took Zhang Xiang and Jiang Yang to Detroit, USA, to attend the commissioning ceremony held on NO.15 of this month.

On the second day after arriving in the United States, Zhou Fei met with Johnson, the person in charge of Futong, and fully exchanged views on the commissioning of the joint venture factory and the subsequent sales and management work.

"For the production and sales of Golf, we, Futong Motors, have already made full preparations, so please rest assured, Mr. Zhou, there will be absolutely no operational problems after the factory is put into production."

Johnson smiled and promised Zhou Fei.

Regarding the arrangement of Futong Motors, Zhou Fei naturally would not doubt it. No matter how poor he is, they are recognized as the three giants, and the comprehensive coordination ability in all aspects must be stronger than that of Mercedes-Benz Company!

However, Zhou Fei will not rely on Futong for sales and management. Without the ability to be independent, Feichi will only be controlled by Futong in the European and American markets in the future.

So Zhou Fei has arranged for Zhang Xiang to set up his own sales network.

"Then thank you for your hard work, Mr. Johnson. After the golf is put into production, we will arrange a special person to handle the sales work. I hope that your company can actively cooperate with it." Zhou Fei responded with a smile.

"That's natural. Please rest assured Mr. Zhou." Although Johnson knew Zhou Fei's intentions in such an arrangement, they couldn't help it. Johnson had already experienced how popular golf is in Europe and the United States. How could Forton give up the car?

Therefore, although it is clear that Zhou Fei is only "using" the sales channels of Futong Motors, Johnson can only meet Zhou Fei's needs.

To put it bluntly, in this joint venture, Mercedes-Benz and Fortuna are just using each other. Mercedes-Benz has taken a fancy to the sales channels of Foton, and Foton has taken a fancy to the popularity of the Golf.

So don't say anything about anyone. In the business world, everything is based on "profit first".

On the third day after Zhou Fei and his party arrived in the United States, that is, on the 15th, the opening ceremony of the joint venture factory was grandly held under the joint witness of the leaders of both parties.

This time, the ceremony has attracted the attention of many parties, and media from all over the world have focused on it and reported on the start of production of the factory.

The commissioning of the joint venture factory is of great significance not only to Feichi Company, but also to the entire Huaxia automobile industry, because this is the first automobile manufacturer in China to successfully go global, and its historical significance is greater than that of the factory operation. Even bigger in itself!

Even official media such as People's Daily and Guangming Daily forwarded this news, commenting, "This is a historic moment" and "I hope more Mercedes-Benz companies will go out in the future"!
After the factory is officially put into production, it means that the Golf has been "localized" in the United States, and consumers in the European and American markets can buy this classic hatchback at a lower price.

On the day when the factory was put into production, the joint venture also announced that the golf car will be fully pre-sold in a week. Consumers can pre-order at a dedicated offline 4S store, and the staff will notify you in the order of reservation. Every car owner came to pick up the car.

Zhang Xiang and Jiang Yang are naturally responsible for the pre-sale of golf in Europe and America.

During this period of experience in the sales company, Jiang Yang has grown a lot rapidly, and has gradually become a key man who can play his own role.

Zhou Fei plans to hand over all the work of Feichi Company in the European and American markets to Jiang Yang in the future, while Zhang Xiang will be responsible for the development of the domestic market with peace of mind.

However, before it is officially handed over to Jiang Yang, it is necessary to lay a solid foundation with the assistance of Zhang Xiang, so that at least the high-value sales work can be put on the right track.

"In the past two days, Jiang Yang and I have visited several of the largest car dealers in Detroit, and we have negotiated two, which will serve as the sales basis for our future development in the European and American markets. In addition, my thoughts It is the most recent period, we should first stabilize the US market, and then consider penetration in the European market, we cannot act too hastily.”

In Zhou Fei's room, Zhang Xiang was reporting on his work during this period.

From the day the factory was put into operation, Zhang Xiang and Jiang Yang had already started working.

"First focus on the US market, and then enter the European market. This proposal is good. I think it is feasible. Then follow this strategy first." Zhou Fei nodded.

After all, the European and American markets are a huge concept. If we develop markets in both Europe and the United States at the same time, it will inevitably appear a bit stretched. The best way is to break through each, starting with the United States, and then entering the European continent.

The US market alone is enough for Mercedes-Benz to gnaw on it for a while.

(End of this chapter)