All round car designer

Chapter 271 Announcing the Luxury Car Project

After talking about the sales arrangements, Zhou Fei then told the two of them about his upcoming itinerary.

"If there is no accident, I will have to return to China the day after tomorrow, so I can only leave it to you to take care of the affairs here."

On the domestic side, one thing Zhou Fei needs to worry about is the development of Audi, a luxury car brand. This is related to the success of Mercedes-Benz's transformation, and its strategic significance is very far-reaching.

Now that the joint venture factory has started production and sales are in charge of Futong Motors and Zhang Xiang, there is no need for Zhou Fei to stay any longer. He has to hurry up and do a good job in the luxury car project, and strive to release it around March next year. Audi these two cars.

Moreover, the company's luxury car project has been going on for so long and has not been announced to the public so far. Zhou Fei thinks it is time to announce this news. The development of luxury cars must not be carried out quietly, and it also needs a certain amount of enthusiasm.

Moreover, Zhou Fei could predict that once Feichi Company announces its entry into the luxury car market, there will be another bloodbath in the outside world.

Therefore, Zhou Fei must be fully prepared, and must not let the public opinion environment affect the progress of the entire project.

"Mr. Zhou, don't worry about going back. With Junior Brother Xiaojiang and me here, we can handle it well." Zhang Xiang also understood Zhou Fei's purpose of going back, and replied with a smile, signaling him not to worry.

"Dayang, you must get familiar with the working environment here as soon as possible during this time. Brother Xiang won't stay in Europe and America for too long, and you need to take the lead here." Zhou Fei looked at Jiang Yang again, and said earnestly .

Handing over the European and American markets to a fledgling boy like Jiang Yang, Zhou Fei also bears a lot of pressure. If it is not because of the entire Feichi company, Zhou Fei has the final say, and it is estimated that the company will not agree with Zhou Fei. Decide.

Fortunately, Jiang Yang's growth rate has fully met Zhou Fei's expectations, and with Zhang Xiang's assistance, it should be no problem to take the lead alone.

"I know Brother Fei, I will work hard, and I will never let you down." Jiang Yang promised earnestly.

Zhou Fei smiled, "Okay, then I will wait for your good news in China."

***
In fact, the golf car does not need any publicity measures at all in Europe and the United States. When it was sold through imports before, it has proved that the potential of this car is huge.

On the day when the joint venture factory was established, the keyword "golf" was already on the top search list on Twitter in North America. It is conceivable that once this car is pre-sold, the pre-sales will definitely not be low.

However, Zhou Fei had already taken a flight back to China before the golf car was released in the European and American markets.

On the third day after returning to China, Zhou Fei organized the Audi project meeting and prepared to arrange the next related work.

First of all, it is to prepare for the production of Audi A3 and A4. The Audi A3 has been confirmed to be on the same MQB platform as the Golf, which means that the A3 can be assembled on the Golf production line.

However, the problem facing Zhou Fei is that if the golf production line is occupied, it means that the production of golf will have to be sacrificed, which is obviously unacceptable to Feichi.

Therefore, what Zhou Fei has to do is to carry out technical transformation of the factory on the basis of the existing golf production capacity, and increase the production capacity of the current golf production base. The production capacity of 40 vehicles makes the overall production capacity reach the level of 50 vehicles.

The sales volume of Golf in China is about 36 per year, and the remaining 14 production capacity is enough for the Audi A3. After all, luxury cars do not have such a high demand like ordinary cars.

"After talking about the production of the Audi A3, let's talk about the production of the Audi A4. This car will form an independent MLB platform. Most of the subsequent Audi models will be developed and produced on this platform. , so we need to build a production line specially for this platform, and the production capacity of the production line must not be too low.”

Zhou Fei looked at everyone and continued.

Most of the mainstream cars of the subsequent Audi series, such as the A6 and Q7, will be built on the MLB platform, and more production capacity will be reserved, which will also be convenient for the subsequent production of these cars.

"Mr. Zhou, where should we put the production base of the Audi A4 car? Is it the headquarters, or the production base in Yanjing?" Someone asked soon.

In addition to the size of the factory, where to put the factory is also a very important issue.According to the current industrial distribution of Feichi Company, Yanjing and the headquarters are the only places where it can be put into production.

But Zhou Fei shook his head, "I don't plan to put Audi's production base in these two places, I want to put it in Ninghang City."

Ninghang City?
Isn't that the headquarters of Wei Peng Automobile?
"Does Zhou always want to hand over the production of this car to Wei Peng Automobile?" Li Jianneng asked curiously.

"That's not to say, Audi is Audi, and Wei Peng is Wei Peng. These two will be operated as independent car brands in the future. I just want to make Ninghang City the luxury car production base of our Mercedes-Benz company. It is also convenient for us to carry out intensive management there." Zhou Fei explained with a smile.

In the previous life of Germany's "Troika" BBA, Zhou Fei currently only launched an "A", and the double B has not yet come out. Zhou Fei hopes to use the Audi brand to first establish the image of a luxury car.

The development of Ninghang City as the company's future luxury car production base is also what Zhou Fei has long thought of. In Zhou Fei's alternative plan, one of these places is Shanghai, and the other is Ninghang City. After acquiring Wei Peng Automobile, Zhou Fei finally set his sights on Ninghang.

The scale of the company is getting bigger and bigger, and it is inevitable to establish production bases in different places, but each place should have its own positioning, and it cannot be stewed in a big pot, which will easily cause management confusion.

This arrangement is also convenient for Feichi Company to "divide property" when the company adjusts its organizational structure in the future.

After talking about the luxury car production base, Zhou Fei announced the current production capacity of luxury cars. The entire production base will be divided into two phases. The production capacity in the first phase is set at 20 per year. The project is to increase the overall production capacity of the factory to 20 on the basis of 50.

In this way, once models such as Q7 and A6 are put into production in the future, they can be used at any time without worrying about insufficient production capacity.

"In addition, after the meeting, the Propaganda Department will prepare a draft to announce the luxury car project we are working on." At the end of the meeting, Zhou Fei ordered.

(End of this chapter)