All round car designer

Chapter 286 Enlightening the Future (8)

Almost the whole world is crazy and surprised by the two cars of Audi A3 and A4, and people have a new interpretation of Audi's slogan "Inspiring the future":
Audi will lead the luxury car market to develop in a new direction, and Mercedes-Benz will lead China's auto industry to a brighter future!
In a word, the launch of Audi, a luxury car brand, and the various technologies displayed on this brand have become a new wave in the development of the automobile industry, which cannot be ignored by every country and every car manufacturer.

The brand-new in-cylinder direct injection technology launched by Mercedes-Benz has shocked the entire industry. The transition from the era of carburetors to the era of electric fuel injection was initiated by Mercedes-Benz. Now, it has been less than ten years since the emergence of electronic injection. At this moment, Mercedes-Benz even innovated the fuel injection system again, bringing the EFI era directly into the era of in-cylinder direct injection!

Never dissatisfied with the status quo, brave to innovate, this is Feichi company!
In today's engine field, Mercedes-Benz Company seems to be the leader. In terms of technical authority, no one dares to say that it can surpass Mercedes-Benz Company!
So many people jokingly said that even if Mercedes-Benz could not continue to manufacture the whole vehicle, and returned to the original focus on the engine, it would still be the leader in the industry and the pride of the entire Chinese auto industry!
But the fact is that Mercedes-Benz not only has a good engine, but also has a smooth ride in the field of complete vehicles. In terms of the achievements of the past two years alone, even the three giants like Dafeng Motor can hardly hold a candle to it!
At the moment when the prices of Audi A3 and A4 were announced, Falcao, who has been paying attention to this new car launch, naturally learned of the news.

To be honest, after hearing the price announced by Zhou Fei, Falcao stood up in surprise on the spot, and sat down slowly after about 2 minutes.

From the press conference, Falcao has been watching. He is very surprised by the appearance design of the two cars and the collocation of various configurations. Judging from the mature appearance of the two cars, they are not like the first one at all. Developing what a luxury car should look like one at a time!
Especially in terms of power configuration, Falcao was shocked. The direct injection version of the EA888 engine is simply platinum-level power!

Even Falcao himself has to admit that from the perspective of model positioning, the Lufeng H4 that Dafeng Motor is benchmarking against is indeed inferior to the Audi A4. This is an indisputable fact. Whether you admit it or not, this is an objective existence.

However, what surprised Falcao the most was the price of these two cars. The most expensive Audi A4 top version can be obtained for only 35 yuan. What is the price that a luxury car should have?

35 yuan, if you put it in the Lufeng series, you can only buy a decent entry-level luxury car. Not to mention the configuration is behind the Audi A4 in all aspects, even in appearance, it is not as good as other Audis.

With such a configuration, Feichi Company only sells more than 30 yuan. Falcao is really unimaginable. How does Feichi Company achieve cost control? Are they not profitable?
Falcao couldn't figure it out, and Feichi Company wouldn't explain it to him. How Feichi Company precisely controls costs will be a mystery in his heart forever!

From the original QQ to Golf, then to Hongguang, and finally to the current Audi, there is no car of the same level that can surpass Mercedes-Benz in terms of price. Mercedes-Benz, which focuses on "cost-effectiveness", has been I have been practicing this concept!

After learning the prices of these two Audi cars, Falcao was shocked, followed by a trace of despair. Faced with the new Audi cars at such prices, is the Lufeng series still capable of parrying?

In fact, as long as you refer to the results of Golf VS Pioneer, you can roughly infer what the final result will be after Lufeng VS Audi. Nothing compares to the Audi series!

But is it possible to reduce the price so much?
Like the Pioneer, the direct drop of about [-] yuan, Chunqi Dafeng only dared to last for about half a year, and then immediately restored the original price, with a straight drop of [-] yuan?No other company has the courage!
"If there is no accident, the market share of the Lufeng series will be severely impacted. We must report to the headquarters so that the headquarters can make preparations early." Falcao stared at the news report about Audi on the screen, holding back Can't help talking to himself.

Now the only advantage of the Lufeng series in China is that it is officially recognized as an official vehicle. The purchase of official vehicles still accounts for a large proportion of Lufeng's sales. More importantly, it is also a status symbol. If Lu Feng loses even this, then it will really disappear in the Huaxia market.

In fact, Fred, who is far away in the headquarters of Dafeng Automobile in Germany, also learned the news about the new car released by Mercedes-Benz and the prices of the two cars. Now the news about Audi is almost flying all over the sky. It is hard for Fred not to know. .

After being shocked for a while, Fred called Falcao immediately, and he wanted to arrange some things with Falcao.

"President, you should have seen the news about Mercedes-Benz's luxury cars, right?" Falcao said straight to the point as soon as the call was connected.

Fred nodded, "Well, I know, what do you think?"

"My thoughts may be pessimistic, but this is an unavoidable thing. Lufeng's position in the Chinese market will definitely be affected, and may even be replaced by the Mercedes-Benz Audi, unless we can develop a car with higher performance than Audi. A benchmark model with a lower price, otherwise, we will not be able to fight back in a short time."

Falcao did not hide his inner thoughts, but replied realistically, and his thoughts were precisely Fred's thoughts.

Falcao is right, in a short period of time, the Lufeng series has no competitiveness in front of Audi!
"I can accept the reduction of Lufeng's sales in the Chinese market. Don't be burdened by this. Even if the market share is lost, it doesn't matter. But one thing is that Lufeng's official car status in China must not be lost. This is what we are doing. Huaxia is the last one to rely on." Fred said meaningfully.

If the sales volume drops, you can still get it back. If the market is lost, you can still get it back. But once you lose the qualification for official vehicles, Fred knows very well that it is almost hopeless to get involved in this business again in the future.

In the past, governments at all levels in Huaxia had no choice, and the Lufeng series was their best choice, but now it is different. Mercedes-Benz has launched the Audi series, and Huaxia has its own luxury cars, so the Huaxia government has a reason to replace Lufeng and change With Audi!

Fred is not willing to just give up this field to Mercedes-Benz, so no matter what, Lu Feng must stick to the business car business!
(End of this chapter)