All round car designer

Chapter 287 Enlightening the Future (9)

The day after Audi's release, Mercedes-Benz's 4S stores in major cities across the country began to sell simultaneously.

Consistent with yesterday's popularity, there will naturally be many consumers who come to major 4S stores to buy Audi today, but in terms of popularity, it must be far less than Golf. After all, no matter how low the price of Audi is, it is still luxurious. car, the minimum price of the Audi A3 is almost catching up with the top version of the Golf, not to mention the price of the Audi A4 which exceeds 25.

The number of consumers who can match this price is far less than the number of consumers who can match the price of golf.

But this is not to say that no one can afford a car like Audi. After all, there will be rich people everywhere, and the number of rich people is actually beyond our imagination.

What's more, the target group of a luxury car like the Audi A4 is the domestic middle class. The target consumers of the Audi A8, Mercedes-Benz S-Class and BMW 7 Series are the relatively small number of high-income and middle-class consumers. Actually not much.

As for ultra-luxury cars like Rolls-Royce and Bentley, they are designed for the top leaders in all walks of life. Those who can afford these cars are basically those who stand at the top of the pyramid.

Therefore, in comparison, the positioning of the Audi A4 is not high. The ordinary middle class can actually afford such a car as long as they are willing.

***
Early in the morning, Ren Changjiang came to his first Mercedes-Benz 4S store in Shanghai early in the morning. As the largest dealer of Mercedes-Benz, he has already made a lot of money with the help of Mercedes-Benz. Compared with before investing in 4S stores, his net worth has increased by at least five times. Ren Changjiang, who could only be regarded as a multi-millionaire before, is now a billionaire.

For rich people, there are too many ways for money to make money.

Before Mercedes-Benz released these two Audi cars, Ren Changjiang had already become an investor in the first batch of Audi 4S stores. Currently, Ren Changjiang has three Audi 4S stores under construction in Shanghai and Jinling. .

Once these three stores are put into use, Ren Changjiang’s annual profit will be even greater, so Ren Changjiang is now an absolute supporter of Feichi Company, and all the cars in his family have been changed to Feichi’s products. The Lufeng H6 he bought before was also replaced by a golf last year.

Although driving golf doesn't fit Ren Changjiang's status, he still enjoys it. Anyway, his car will soon be replaced by an Audi A4. In Ren Changjiang's opinion, the Audi A4 is better than his previous Lufeng H6. High end!

In terms of price, the starting price of Lufeng H6 is 50, while the highest price of Audi A4 is only 35.

Although the vehicle positioning of the H6 is one level higher than that of the Audi A4, Ren Changjiang thinks that the A4 is better than the Lufeng H6 in terms of interior and chassis configurations, so Ren Changjiang naturally knows which is good and which is bad.

"Mr. Ren, why are you here?" As soon as Ren Changjiang entered the store, the store manager immediately spotted him.

"I have a friend coming to buy a car in a while, and I'll wait for him here." After speaking, Ren Changjiang glanced at the customers in the store again, and continued to ask, "How is the sales of Audi?"

"Very good. In less than half an hour since opening today, four Audi A4s and seven Audi A3s have been sold. I guess there will be more customers in a while." The store manager replied happily.

Isn't it strange to say that since becoming the manager of the Mercedes-Benz 4S store, every car launched by the Mercedes-Benz company has been a hit, and there has never been a situation where any car has been slow-moving.

The two Audi cars that were just launched, if nothing else happens, the sales volume must be overwhelming again. The store manager has never understood, what is the magic power of Mercedes-Benz, how can it be such a hot model?
"Okay, then you are busy first. If there is a shortage of stock, please contact me as soon as possible." Ren Changjiang nodded. The Audi A4 has just been put into production not long ago, and he is worried that the same situation as last year's Golf will happen again.

"By the way, leave me two top-spec black Audi A4s." Ren Changjiang then added.

Of these two, one is for myself, and the other is for that friend.

Soon, the friend Ren Changjiang mentioned came to the store.

"Old Zhang, why didn't you come here until now? I've been waiting for you here for almost half an hour." Ren Changjiang quickly stepped forward and greeted with a smile.

"What's wrong with me? Mr. Ren is earning money now, so he doesn't look down on poor friends like me, hahaha." Zhang Yongfei also smiled and walked forward, hugging Ren Changjiang and replied.

The two are good friends since childhood, and they are both in business. Before Ren Changjiang invested in the 4S store, Zhang Yongfei had more net worth than him, but in the past few years, Ren Changjiang's net worth has surpassed Zhang Yongfei in one fell swoop. , became the richest of several friends.

"Let's go and see the car now, or should we take a break first?" Ren Changjiang asked with a smile.

"Let's wait and see, there is more, don't lie to me, if your A4 is not as good as Lufeng H6, then I will not forgive you." Zhang Yongfei sat down on his buttocks, and said with his legs crossed.

Last month, Zhang Yongfei wanted to change a car for himself, so he asked Ren Changjiang, who knew cars well, to see if he had any recommendations, and focused on Lufeng H6, because Zhang Yongfei preferred it. His car is this car.

However, at that time, Ren Changjiang had already learned about the upcoming release of the Audi A4. Su Ri'an hadn't seen what this car looked like at that time, but his trust in Mercedes-Benz made him directly recommend this car to Zhang Yongfei. Let Zhang Yongfei wait for a while.

After watching all the press conferences yesterday, Ren Changjiang became more determined to recommend this car to Zhang Yongfei, so after the press conference was over, he called the other party and asked him to come and see the car today.

"Don't worry, the Audi A4 sold in our store is definitely better than the Lufeng H6 you saw. Both its appearance and performance are much better than the H6 you were optimistic about before. Moreover, this is definitely not my car. Sell ​​yourself and boast." Ren Changjiang said with a smile.

Because Zhang Yongfei didn't pay much attention to yesterday's press conference and news, so he didn't know much about the Audi A4.

"Really, the Lufeng H6 is the most expensive luxury car in China. I see many people drive this car. Mercedes-Benz can produce some low-end cars, can it make luxury cars? " Zhang Yongfei asked doubtfully.

"If you think so, you will be at the bottom of Mercedes-Benz Company. Do you believe it or not, Mercedes-Benz Company will be able to become one of the new big three automobile companies in at most ten years?"

"Anyway, I don't believe it." Zhang Yongfei shook his head directly.

Which of the Big Three at this stage has a development history of nearly a hundred years? Ten years later, Feichi Company will become the Big Three in less than 20 years since its establishment?

It's not so fast to get on a rocket!
"Then let's wait and see." Ren Changjiang smiled, then stood up and said, "Let's go, take you to see the new car, specially reserved for you!"

(End of this chapter)