All round car designer

Chapter 289 Introducing Europe and the United States

Chapter 289 Introducing Europe and the United States
In the end, under the strong recommendation of Ren Changjiang, Zhang Yongfei entered the pit of Audi and became the first car owner in China to own both Audi A3 and A4, and later developed into a die-hard fan of Audi. Must buy, become an Audi collector.

Like Zhang Yongfei, there are not a few consumers who have switched from the Lufeng series to the Audi series. Regarding the evaluation of the two Audi models, many people agree that they are "much better than Lufeng at the same level", "super cost-effective", "buy You will never regret it!"
The sales on the first day also proved how popular these two Audi cars are in China. According to the information fed back by the sales company, the sales of the Audi A4 on the first day successfully exceeded 2000 units, and the Audi A3 ranked first. It sold more than 3000 cars in one day!

Although the sales data cannot be compared with the Golf, but considering the positioning and price of the two cars, the performance of the Audi A3 and A4 is already very amazing, especially the Audi A3, Zhou Fei did not expect the sales of this car to be as high as Catch up with the Audi A4, and so much more than the A4.

You know, in the previous life, the sales volume of A4 was much higher than that of A3.The reason why the A3 sells better than the Audi A4 in this world is mainly because the price of the A3 is much lower, and its appearance design is more attractive to young consumers, while most of the buyers of the Audi A4 are middle-aged Most of the successful people bought this car mainly for business use.

After clarifying these, it is not so difficult to understand that the sales volume of Audi A3 can exceed that of A4.

With the release time of the two cars, more and more test drive experiences appeared on the Internet, and many car owners shared their driving experience on the Internet, and spoke highly of the two cars, Audi A3 and A4. The evaluation of the Audi series is getting higher and higher, which has also inspired more and more consumers to switch to Audi.

As for Audi's competitors, many professional automotive self-media have also conducted detailed comparative analysis on these cars, especially the Lufeng series, which has been compared in all aspects.

From the Lufeng H4, which is benchmarked against the Audi A4, to the higher-level Lufeng H6, from the appearance of the vehicle, to the power configuration, to various performance parameters and driving experience, many self-media have compared them one by one. And the conclusion is: the Audi A4 completely beats the Lufeng H4, even in some respects, even the H6 is not as good as the Audi A4!

In this context, the continued growth of Audi A4 sales means a sharp decline in the sales of Lufeng series. Although Chunqi Dafeng is very anxious, it is powerless, because this is a free choice of the market!

Half a month after the Mercedes-Benz Audi series was released, Chunqi Dafeng also made statistics on the sales changes of the Lufeng series in the past half month, and the results were naturally astonishing.

According to the statistics of Chunqi Dafeng Sales Company, in the past half a month, the overall sales of Lufeng series have dropped by more than 15% year-on-year, and among the whole series of models, the sales decline of Lufeng H4 and H6 is the most serious. Among them, the sales of Lufeng H4 dropped by 32%, and the sales of H6 also dropped by 25%!

Such shocking data shocked the entire senior management of Chunqi Dafeng, especially the management of the German side. They were even more shocked and couldn't believe that these data were true.

"Yes, President, the sales decline is very serious, especially the Lufeng H4, which is the target of the Audi A4, the sales decline is the most serious...Okay, I get it..."

As soon as he got the sales data, Falcao called Fred who was far away in Germany and reported to him the situation of China's luxury car market during this period.

To be honest, Falcao had worked in the sales company for so many years before, and never thought that Dafeng's Lufeng series would be pushed to such an extent by his opponents. It failed to form such a threat to the Lufeng series.

It is conceivable how menacing the Audi series is this time.

After half a month of release, the sales of H4 have dropped so much. In the long run, Falcao can hardly imagine it!

"I will pay attention to it. Please rest assured, the president. I will discuss with the Chinese management about the official car." At the end of the call, Fred once again emphasized his concern and attention to the official car.

After hanging up the phone, Falcao walked back and forth in the room for several times before dialing the assistant's phone and asking him to inform the Chinese management team that they were going to have a brief meeting.

Whether the Lufeng series can continue to be the official vehicles of the Chinese government is not only related to the face and interests of Dafeng Motor, but also to the interests of the entire Chunqi Group. Therefore, Falcao believes that once Feichi puts its mind on this, Chunqi will The Automobile Group will not stand idly by, so he is going to talk to these people first, just in case.

What Fred said is right, Dafeng Automobile can't lose the position of official vehicles!
***
At the same time, galloping to the company headquarters.

At the same time that Falcao received the sales data of the Lufeng series, Zhou Fei also received the Audi sales data from Zhang Xiang.

In the past half a month, the cumulative sales of the Audi A4 reached 3, and the sales of the Audi A[-] exceeded [-], almost exhausting all of Mercedes-Benz's inventory!
Not only that, in terms of market share, according to Zhang Xiang's preliminary statistics, the market share of the Audi series in luxury cars has changed from the initial zero to the current 2.03%, and this part of the market share is almost all It was snatched from Lu Feng's mouth!

Although compared with the Lufeng series, the market share of the Audi series is still very low, but for Audi, this is just the beginning. In time, the market share of the Audi series will surpass that of Lufeng, which is no problem at all.

"According to the current sales forecast, once the sales volume stabilizes, the annual sales volume of the Audi A3 should be around 30 units, while the annual sales volume of the Audi A4 will be around 20 units, which is similar to my initial estimate."

Looking at the analysis report on the computer, Zhou Fei muttered alone.

This kind of sales is only in the country. If Audi can be sold globally, the annual sales will only be more, so next, Zhou Fei plans to consider selling these two cars in the European and American markets.

Thinking of this, Zhou Fei took out his mobile phone and prepared to call Zhang Xiang to discuss this matter, but Zhang Xiang took the initiative to call him as soon as he took out the phone.

"Mr. Zhou, did you see the Audi sales data analysis I sent you?"

"Well, I just finished watching it, and I wanted to talk to you about something." Zhou Fei replied.

"Mr. Zhou, you can talk about it first, and I'll talk about it later." Zhang Xiang replied quickly after hearing the words.

"I'm thinking about whether it is possible to arrange for these two Audi cars to be tested in the European and American markets. What do you think, Brother Xiang?"

"It's a coincidence. I was about to tell Mr. Zhou about it. Johnson from Ford Motor called me several times and kept asking me if I could introduce these two cars. That's why I said so. I am in a hurry to discuss with you, Mr. Zhou."

Zhang Xiang on the other end of the phone couldn't help answering excitedly after hearing the words.

(End of this chapter)

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