All round car designer

Chapter 290 Current Situation of European and American Markets

In the past half month, anyone who pays a little attention to China's luxury car market will be able to see the sales volume and reputation of the Audi series at a glance.

It is not uncommon for a luxury car body to simultaneously explode sales and word of mouth. What's more, almost every consumer who has bought two Audi cars will spontaneously become a walking billboard for this series.

A kind of thing, if everyone is praising him, it either means that there must be something wrong with it, just like the control comments of those traffic stars on Weibo, or it means that this kind of thing is really good, so good that everyone thinks it is good. is really good.

The Audi series is obviously the latter.

Therefore, Zhou Fei is not surprised that Futong Motors will pay attention to the Audi A3 and A4, and wants to introduce them to the European and American markets.

Golf has already given Foton a taste of the sweetness, and they naturally want to share another piece of such a big cake as Audi.

"Well, brother Xiang, take some time to go back to the headquarters these two days, and let's discuss this matter face to face." Zhou Fei thought about it seriously, and then replied.

Whether to introduce the Audi series to the European and American markets is difficult to say over the phone for a while, and face-to-face communication is more appropriate.

"Okay, then I'll go back tomorrow." Zhang Xiang replied immediately.

The next morning, Zhang Xiang hurried back to the Mercedes-Benz headquarters, and then met Zhou Fei himself in the office.

"I was able to come back last night, but a dealer came to me temporarily for something, so it was delayed. What does Mr. Zhou think of Johnson's proposal to introduce the Audi series to the European and American markets?"

Not long after Zhang Xiang sat down, he said straight to the point.

"It depends on the specific situation in Europe and the United States. It stands to reason that the current sales of Golf have stabilized. It is not a problem to introduce new cars, but we still need to consider the specific introduction of models and methods." Zhou Fei replied road.

Whether to continue to adopt the joint venture method or to build factories in Europe and America is a very important decision for Feichi Company, which will affect the company's future development plan.

"Mr. Zhou means that we want to establish our own production base in Europe and the United States instead of introducing it through a joint venture?" Zhang Xiang immediately understood what Zhou Fei meant, so he asked.

"I do have such an idea, but it depends on the market development in Europe and the United States. If the sales channels we have are not enough to support our self-built factories, we can only continue to adopt a joint venture."

It would be the best if he could build his own factory, not to mention that all the sales profits belong to Feichi Company, Zhou Fei can make his own decisions on all matters, without having to consider the constraints of Futong Automobile.

But all of these have preconditions. It is impossible for Zhou Fei to do whatever he thinks, which is unrealistic.

If the self-owned sales channels are not perfect, the introduction of Audi will only increase the operating burden of Mercedes-Benz, and it will be impossible to achieve the results Zhou Fei wants in a short period of time. Instead, it is better to adopt a joint venture, or not directly introduce the European and American markets. .

"Then why don't we call and ask Junior Brother Jiang Yang?" Zhang Xiang suggested.

The European and American markets are now under Jiang Yang's jurisdiction, and Zhang Xiang hasn't asked about the market development there for a long time.

"Forget it, let's go to the United States by ourselves. If we can't build it ourselves, we can also discuss joint ventures with Futong Automobile." After thinking for a while, Zhou Fei shook his head and said.

"Okay, then I'll go with Mr. Zhou. It just so happens that the domestic side has basically stabilized." Zhang Xiang also replied immediately.

Zhou Fei had to understand the situation in the European and American markets by himself, so that he could feel relieved.

The soldiers were quick, and after arranging the company's affairs, Zhou Fei and Zhang Xiang took a flight to Detroit, USA the next day.

After arriving at the airport, Jiang Yang drove to pick them up.

"Brother Fei, Senior Brother, I have already prepared all the materials you want, go home and rest first, we will talk about other things tomorrow."

After the two got into the car, Jiang Yang said so.

Before coming, Zhou Fei had already greeted Jiang Yang, and also explained the reason for coming to the United States this time, and asked Jiang Yang to prepare some information about the American market.

"Okay, let's take a rest first. We'll talk about the specific work tomorrow." Zhou Fei looked at the time and said.

Not to mention the tiring journey, jet lag is the key. Zhou Fei feels very tired now, and he is not in a hurry to make a decision on whether to introduce the Audi series to the European and American markets.

"We're all very good at Mr. Zhou, and I also feel bad all over." Zhang Xiang, who was sitting by the side, also stretched and said.

In addition to being in charge of Mercedes-Benz's sales in Europe and the United States, Jiang Yang is currently the Chinese person in charge of the joint venture company, so Futong Motors also specially provided Jiang Yang with a house to show his sincerity.

After resting here for another day, the next afternoon, Zhou Fei and Zhang Xiang came to Jiang Yang's office in the joint venture company to discuss the introduction of Audi.

"Brother Fei, this is the information you want, you can read it first." Jiang Yang handed a document to Zhou Fei and said.

Zhou Fei took the document and read it seriously, while Jiang Yang explained.

"Currently, Golf's market share in compact cars has reached 12% in the U.S. market only, and the European market is basically the same, and we have established 4S stores in more than [-] cities in the U.S. , realizing single-brand marketing.”

"What's the current situation of the sales channels that our Feichi company owns?" Zhou Fei asked while watching.

"It's only about a quarter. Europe and the United States have always been a battleground for military strategists. The three giants have taken root here for many years, and the sales channels are intricate. I have traveled almost all major cities in the United States during this period. The result now." Jiang Yang replied immediately.

To be honest, Zhou Fei is already very satisfied to be able to control a quarter of golf sales channels. After all, this is the headquarters of Futong Motors, and there is Dafeng Motors as a close neighbor, so the competition will naturally be more intense.

"What about the European market, have you tried to make a layout?" Zhou Fei continued to ask.

If there are already 20S stores in more than 4 cities in the United States, the layout in Europe should indeed be put on the agenda.

"I just discussed this with Ford Motor. I plan to go to Germany during this period of time to meet a few local dealers. There should be no problem with this."

To be honest, it is very courageous to put the first stop in Europe in the backyard of Germany and Dafeng Motor.

"Okay, I won't interfere in the affairs here, as long as you and Futong have a deep understanding, then tell me, if the Audi series is introduced into the European and American markets, do you think it is appropriate?"

Zhou Fei nodded, put down the materials in his hand at the same time, looked at Jiang Yang and asked.

(End of this chapter)