All round car designer

Chapter 315 Debut of BMW
Although it is said that Hongguang sells well every year, and the total sales volume this year is expected to reach 100 million, after all, the positioning of this car is a bit low. Relying on the business philosophy of "small profits but quick turnover" alone is far from Zhou Fei's heart for Fuxing Weipeng. The goal of the car is almost a little far away.

So Zhou Fei wants to launch another car brand for Wei Peng at this time, the Wuling series, or more precisely, it is now called the Wei Peng series. In addition to the Hongguang currently on sale, Zhou Fei will continue to improve this Series models.

But for the Wei Peng series, Zhou Fei does not intend to copy all the previous Wuling series models. Except for Hongguang, he will launch at most two more models, and this series will not continue to increase.

Moreover, Zhou Fei will also focus on minivans for the additional models, such as models like Rongguang. As for trucks and vans like Wuling Zhiguang, Zhou Fei does not need to launch them in Wei Peng Motors.

If he really wants to enter the field of commercial vehicles, Zhou Fei will also set up a commercial vehicle company to be responsible for the development and sales of commercial vehicles.

The biggest function of Weipeng Hongguang's car is actually the same as that of the Mercedes-Benz company's first car, the Mercedes-Benz QQ. It is a transitional function to get the company on the right track quickly.

The difference is that Mercedes-Benz QQ has only one car, while Hongguang can also have a series of models.

"A new model?" Ma Huafu couldn't help showing excitement when he heard that. In fact, as early as June this year, Ma Huafu wanted to talk to Zhou Fei about Wei Peng's next model. .

It's just that Zhou Fei was still in the United States at that time, and after returning to China, the headquarters announced the online sales project "Car Home", so Ma Huafu never mentioned this matter to Zhou Fei.

Unexpectedly, Zhou Fei would take the initiative to bring up this matter today, which really surprised and delighted Ma Huafu.

"Well, since the Hongguang car has been released for almost two years, and the Audi series has been released for more than four months, the company really needs a new model development project to improve the company's model library." Zhou Fei smiled nodded.

"Then this time the new car is to continue to expand the Hongguang series, or does Mr. Zhou have other plans?" Ma Huafu continued to ask.

"For this question, I want to hear what President Ma means." Zhou Fei smiled and did not rush to answer this question.

Ma Huafu thought about it seriously, and then replied, "If it were me, I should take over the popularity of Hongguang's car and continue to make a fuss about this series."

Zhou Fei was slightly startled, he didn't expect that Ma Huafu would think of continuing to develop the Weipeng Hongguang series.

"If I say, I want to redevelop a brand series, what does Ma always think?"

"It's okay to redevelop a brand, but don't we have to take the risk that the new brand will not be recognized by consumers?" Ma Huafu replied.

In fact, Ma Huafu's worries are not unreasonable. After all, Weipeng Hongguang has already made a name for itself. If new models are launched on this basis, the market recognition will be higher.

As for the launch of a new brand series, the market and consumers have to go through the process from recognition to approval. Long before it was acquired, Wei Peng Automobile had experienced such a thing. The new models were not recognized and the sales volume was not enough. Ruyi, the huge development costs could not be recovered, which eventually led to financial crisis and final bankruptcy.

Therefore, Ma Huafu actually has a psychological shadow, so he has always been more radical, this time he chose a more conservative, but also more secure way of thinking.

"I can understand Mr. Ma's concern, but I still feel that if we just blindly produce cars like Hongguang, it will not help to improve the overall value of Weipeng Automobile, just like the reason why our Feichi company is trying to transform. I hope this One can also make a smooth transition for Wei Peng."

Zhou Fei paused, and then his tone was full of confidence as always, "In addition, I want to emphasize that there is no possibility that the new cars launched by our Mercedes-Benz company will not be recognized by the market. I hope that President Ma will also establish such a model in the future. Faith, hahaha."

Although Zhou Fei’s words sound a bit arrogant, but if you think about it carefully, there is actually nothing wrong with Zhou Fei’s words. From the Mercedes-Benz QQ to the current Audi series, which car is not explosive? car?

Zhou Fei wants to establish such corporate values ​​in the whole company, "confidence" is the primary characteristic of Feichi people!

Ma Huafu gave a wry smile helplessly, "What Mr. Zhou said is that my corporate culture is not solid enough. I will definitely strengthen my studies in the future, hahaha."

After some jokes, the two returned to the topic.

"Since it is not developed on the basis of Hongguang, does Mr. Zhou have any good suggestions and ideas for the next car?" After a pause, Ma Huafu continued to ask.

"First of all, the Hongguang series will not be expanded for the time being, and the models of this series will be further enriched in the future." Zhou Fei smiled, and then continued, "As for my idea for Weipeng's next car, I will It means, can the next car also launch a luxury car?"

"What? Hao... a luxury car?" Ma Huafu, who was drinking water, almost choked. After realizing his gaffe, he wiped his mouth in embarrassment, "Mr. Zhou, are you serious?" ? Wei Peng's next car is actually a luxury car?"

Mercedes-Benz's Audi series is still separated by a Golf as a buffer. Now Wei Peng Motors has just slowed down and jumped directly from a model like Hongguang to a luxury car. This kind of transformation is really too fast !
"Why, why is President Ma so surprised?" Seeing Ma Huafu's shocked expression, Zhou Fei replied helplessly.

"It's not that I'm surprised, I just feel that the change is a bit fast." Ma Huafu readjusted his mood, and then continued to ask, "The luxury car that Mr. Zhou mentioned that day is the successor to the Audi series?"

The Audi series not only includes these two cars that are currently on sale, but also the Q series and S series that have not been launched. Ma Huafu knows these, and generally speaking, each company has only one luxury car brand. If this time If the launch is a luxury car, then Ma Huafu will take it for granted that it will be a new model of the Audi series.

But Zhou Fei smiled and shook his head, "It's not the Audi series. I plan to recreate a luxury car brand this time. It's tailor-made for Wei Peng Motors."

"Create a new one?" At this moment, Ma Huafu became even more surprised. Launching a luxury car is already a very shocking decision, not to mention that it is a brand new luxury car brand!
Looking at the current international car manufacturers, Ma Huafu really can't think of any car manufacturer that operates with two luxury car brands!
Is it possible that Zhou Fei wants to set a precedent this time?
"Yes, it is to rebuild a brand." Zhou Fei nodded with a smile. He has already thought about what the luxury car brand is.

Exactly the BMW in "BBA"!
(End of this chapter)