All round car designer

Chapter 316 Dual Brand Operation
As one of the "Germany's three luxury carriages", BMW is believed to be familiar to many people with this luxury car brand. After all, it is one of the international luxury car manufacturers with the same reputation as Mercedes-Benz and Audi!

The full name of BMW is the Bavarian Automobile Factory, and the German abbreviation is "BMW". The reason is that BMW's headquarters is in Bavaria, Germany. At the beginning, BMW produced aerospace engines. car field.

But until Zhou Fei crossed over, BMW did not lose its old business. High-performance engines are still one of BMW's main businesses. Besides, BMW's luxury cars and motorcycles are also world-renowned. .

Compared with the two luxury car brands of Audi and Mercedes-Benz, BMW should be the latest to enter the mainland. Until 1993, the name of BMW in China was not called "BMW", but transliterated as "Bayer". "Although BMW was already well-known internationally at that time, Chinese people at that time were still very unfamiliar with this car brand.

Until its Chinese name was changed from "Bayer" to "BMW", because the name BMW highlighted the noble and luxurious temperament of the BMW car series, and it was integrated with the traditional Chinese title, and the pronunciation was not much different from BMW. , BMW, a luxury car brand, has gradually become popular in China, and has become a luxury car manufacturer competing with Audi and Mercedes-Benz.

Like Mercedes-Benz, BMW does not blindly pursue the expansion of automobile production, but only pursues the production of high-quality, high-performance and high-level automobiles. The saying "drive a BMW, ride a Mercedes" just reflects the pursuit of BMW. It is the joy of driving, focusing on the improvement of maneuverability, and emphasizing that only by driving a BMW can you enjoy its delightful and magical style.

Similar to Audi's four-ring interlocking car logo, BMW's car logo adopts the graphics of inner and outer double circles, and the word "BMW" is marked on the top of the double circles.

The entire trademark is like the blue sky, white clouds and non-stop propellers, implying the long history of BMW Motor Company, indicating that BMW Motors started from an aero engine, and symbolizing the company's consistent purpose and goals. The latest science and technology, the most advanced concepts to meet the greatest wishes of customers!
In addition, the logo of BMW also reflects the company's vigorous spirit and ever-changing new style, indicating that BMW cars are of excellent quality, leading technology, and galloping around the world.

In addition, when it comes to BMW cars, its biggest feature is also a design feature that the BMW car family has continued all the time. It is the kidney-shaped front air intake grille on the front face. The unique design style, just like Porsche's "big-eyed cute" headlight design, is a symbol of BMW's long history!

As long as you see such a kidney-shaped air intake grille, you don't have to think about it, you know that this must be a BMW model.

In addition to the design style of the kidney-shaped front air intake grille, another design feature of BMW is that all BMW cars are in the form of rear-wheel drive.

This design feature is related to BMW's consistent pursuit of "driving fun". BMW's automotive engineers believe that the use of rear-wheel drive can achieve 50% load distribution between the front and rear, and the performance of high-speed cornering and straight driving. It will be better than front-wheel drive cars, so BMW's series of cars have excellent performance in terms of acceleration performance and driving performance.

This is how the phrase "drive a BMW, ride a Mercedes" circulated in the car industry.

Due to its excellent driving performance, BMW cars mainly attract young and middle-aged buyers, especially young consumers. The driving pleasure that BMW emphasizes undoubtedly caters to the psychological pursuit of this consumer group, so it is sought after by them.

As for the classification of models, after nearly a hundred years of development, BMW’s models cover dozens of models ranging from small cars to entry-level sports cars. Currently, BMW cars are on sale, including a total of nine series models, namely 1, 3, 5, 6, 7, 8 series, X series, Z series and finally M series!

It is a bit similar to Audi's naming rules, but BMW is also slightly different. For example, in terms of number naming, BMW only lacks the "2" and "4" series. As for why, a very convincing explanation is :

BMW's Z4 25i 35i and M series are actually equivalent to 2 series and 4 series, but they are called differently. BMW's current series of models have a very comprehensive market positioning, and each series has its own With clear functions and user groups, there is no need to open a new series, which will cause overlapping positioning with other series of products.

For example, two cars like Audi A1 and A3 are actually not much different. They are also compact luxury cars. In terms of size, style and even configuration, the two cars are highly similar. It is nothing more than a marketing strategy to segment the product market based on influence.

Therefore, many people in the industry predict that with the deepening of product competition and the diversification of market demand, perhaps BMW will continue to launch more product series in the future to meet the diverse needs of the market. Will launch 2 series and 4 series in some form of name
In a word, as long as there is a market, there will be new products launched!

The launch of the BMW car brand was also a decision made by Zhou Fei after careful consideration. Although it would increase Audi's competitiveness in the domestic luxury car market, the two brands belong to Mercedes-Benz and will further expand the company's presence in luxury cars. As for the market share, once BMW is put into production, Zhou Fei is confident that the Mercedes-Benz company's luxury car market share will surpass Chunqi Dafeng in one fell swoop and become the number one existence in the domestic market!
Moreover, Zhou Fei placed the company's luxury car production base in Ninghang City, also out of this consideration, allowing Wei Peng to put into production the BMW car brand, which also confirmed the positioning of the luxury car production base. In the future, the company's organizational structure In the case of reorganization, the current Wei Peng Automobile is likely to be reorganized into a luxury car company.

So Zhou Fei did not let Wei Peng put into production the BMW brand on a whim. Every decision Zhou Fei made could be linked.

"If it's really about rebuilding a luxury car brand, wouldn't our Mercedes-Benz Company become the operation of a double luxury car brand?" Seeing that Zhou Fei didn't look like he was joking, Ma Huafu couldn't help frowning.

It’s not that it’s impossible for a company to operate two luxury car brands at the same time. The main reason is that it faces many problems. The first is whether the transformation of the design style can be successful. Double luxury car brands are just a cover, why not focus on building the Audi series!

"What's wrong with the dual-brand operation? If possible, I would like to operate the three brands together." Zhou Fei smiled and replied indifferently.

(End of this chapter)