All round car designer

Chapter 317 Dual Brand Operation
Ma Huafu was stunned. When he first entered the car market, he was known as "radical". He didn't dare to engage in double-brand operation, and it was a double-luxury car brand!

Ordinary automakers, if they are involved in dual-brand or multi-brand operations, are usually caused by acquisitions. Otherwise, in the early days of the company's establishment, they would concentrate on making a good brand.

Especially the luxury car brand, Ma Huafu has never heard of it, and any company wants to propose a dual-brand operation.

As for the three brands and even more multi-brands mentioned by Zhou Fei, Mahua Fuquan thought that Zhou Fei was joking and didn't take it to heart.

"Does Mr. Zhou have any ideas about this new luxury car brand?" Ma Huafu also knew that with Zhou Fei's personality, once a decision was made, he would rarely change it, so Ma Huafu did not intend to persuade him. What.

Based on Ma Huafu's understanding of Zhou Fei, since Zhou Fei dared to put forward such an idea, it means that he must have made preparations, just like the previous MPV project.

Ma Huafu felt that it was necessary to look at Zhou Fei's plan first, and then consider whether to continue to support Zhou Fei, or try to persuade Zhou Fei to change his mind.

"I'm still designing the specific model, and it will come out in two days. I'll show it to Mr. Ma at that time. I believe you will support me. It's still a decision." Zhou Fei replied with a smile road.

Sure enough, Zhou Fei's speed was still as fast as ever.

In the following time, Zhou Fei had a full exchange of opinions with Ma Huafu on the development of Wei Peng's new car.

"In the next few days, Mr. Ma will not care about me. I will stay in the hotel alone and get a new car with peace of mind. I will contact you when everything is done." Before leaving the headquarters of Weipeng Motors, Zhou Fei said so.

"Okay, if Mr. Zhou wants anything, just call me, and I will definitely make arrangements." Ma Huafu nodded.

Since it is developing a new car, Ma Huafu has no reason to bother Zhou Fei.

***
After returning to the hotel, Zhou Fei lay down for a while, and then began to think about which model should be launched first for the BMW brand.

Although Ma Huafu does not understand his strategy of operating this dual luxury car brand, it is only based on his ignorance of BMW cars. If Ma Huafu has seen BMW cars, he will definitely not be like this. astonished.

Among BMW's nine series of models, the 1 Series is its most basic car. It is generally a small car with two doors and four seats. It is very similar to the Audi A1 and A3, and is a representative model of compact luxury cars.

The BMW 3 Series is a four-door, four-seater mid-level car with a relatively luxurious configuration. It is a competitive model with the Audi A4, and it also competes with the Mercedes-Benz C-class car.

As for the BMW 5 Series, as the current best-selling car under BMW, the 5 Series is generally a business model, with quite luxurious configuration and strong power. In the luxury car market, it is in love with Audi A6 and Mercedes-Benz E-Class. , the competition is fierce.

As for the remaining BMW models, the 6 Series is considered the most expensive series among BMW, belonging to the luxury sports car series, while the BMW 7 Series belongs to the luxury business vehicle series, competing with Audi A8 and Mercedes-Benz S-Class.

The BMW i-series is the main electric vehicle and hybrid vehicle.

The Z series is a small luxury sports car, that is, an entry-level sports car, and the M series is a high-performance version of BMW's first version of a sedan and sports car.

In the end, the remaining BMW X series is an SUV model specially built by BMW, competing with Audi's Q series for the luxury SUV market.

After reading all the classifications of BMW cars, it may be more understandable why BMW does not have 2-series and 4-series models. Among the existing nine car series, they have already covered all major segments of the car market. It is completely unnecessary Launched two more car series.

As for which series of BMW models to launch, Zhou Fei already had a choice in mind, that is BMW 3 Series and BMW 5 Series!
That's right, this time Zhou Fei is also planning to launch two car series for BMW at the same time, just like the original Audi series!
Moreover, BMW's 3 series and 5 series are all developed and designed based on the CLAR platform. These two car series can be assembled on the same production line, which can save Zhou Fei a lot of investment funds and development cycle.

The CLAR platform is BMW's rear-wheel-drive platform. All BMW's rear-wheel-drive vehicles come from this platform, and the biggest feature of this platform is rear-wheel drive and light weight.

Considering that the 3 series is against the Audi A4, and the 5 series is against the Audi A6, once the BMW 5 series is launched, it also means that the next model of the Audi brand must have the Audi A6. Focus on the development of the BMW brand. After all, Audi is already well-known, and BMW is still a completely unfamiliar concept to this world.

Although the BMW 5 Series is currently the best-selling car under BMW, if you talk about the most successful car in the history of BMW Motor Corporation, it must be the BMW 3 Series.

Since its launch in 1975, the BMW 3 Series has become BMW's most successful and best-selling car series. During the seven years since the launch of the first-generation 3 Series, the cumulative sales volume exceeded 150 million, and its successor models also Without dishonoring the reputation of this car series, sales are still very hot.

The BMW 3 Series does not mean that there is only one car, but it is subdivided into BMW 325, BMW 320 and 330 according to different engines. Generally speaking, the BMW 320 is equipped with a four-cylinder engine, while the BMW 325 It is equipped with a six-cylinder engine.

In addition to the different engines, the 320 billion 325 also has some differences in some details such as wheels and interiors. Generally speaking, the BMW 325 is a little more advanced than the BMW 320.

In addition to the distinction between 320 and 325, BMW is also subdivided into long-wheelbase models and standard wheelbase models according to the size of the vehicle's wheelbase. That is to say, if it is subdivided, the entire BMW 3 Series has as many as ten Several car models!
Obviously, Zhou Fei will not completely copy the previous BMW’s design for car classification. For a car brand that has just come out, if there are too many models, it will not be conducive to the increase in sales. BMW is also in the process of decades of development. It is only then that we continue to improve the models of each series.

Just like the BMW 3 Series, it was initially based on a four-cylinder engine and gradually developed into a complete series.

So this time, Zhou Fei intends to simplify the models of the BMW 3 Series. According to the development track of the original BMW Motor Company, first launch the 3 Series with a four-cylinder engine version, and then consider whether to increase the version with a six-cylinder engine in the future according to changes in the market. BMW 3 Series.

However, Zhou Fei will still retain the distinction between long wheelbase and standard wheelbase in the BMW 3 Series to meet the consumption needs of different groups of people.

(End of this chapter)