All round car designer

Chapter 345
Not long after Dafeng Motor announced the release date of Lu Bo, Mercedes-Benz immediately announced the release time of BMW. Coincidentally, the release time of BMW was also the same as that of Lu Bo. Such an approach was somewhat provocative.

Of course, some people think that this is the revenge of Mercedes-Benz Company. When Mercedes-Benz Company launched its first car, Mercedes-Benz QQ, Chunqi Dafeng deliberately put the release time on the same date as Mercedes-Benz Company. God, Mercedes-Benz is clearly "paying tribute" to the original Chunqi Dafeng by doing this.

Regarding this statement, Feichi Company did not deny it. In fact, Zhou Fei did this out of selfishness. He also wanted to tell everyone in this way that Feichi Company is not afraid of competing with any company now, and there is no need to Worry about "collision" with the release of any car!
Mercedes-Benz is no longer the little-known small company it was a few years ago, but has grown into an existence that can compete with industry giants like Dafeng Motor!
The media also fully reported the news released by BMW and Lu Bo at the same time, and such news can be seen everywhere on the information platform of Autohome.

But it is a pity that although BMW and Lubo were released on the same day, the situation this time is different from the Youth Edition Pioneer and Mercedes-Benz QQ. The Mercedes-Benz QQ and Youth Edition Trailblazer were both in the Chinese market. However, BMW and Lubo were released in two different markets.

BMW is only sold in the Chinese market, while Lubo is only sold in the European and American markets. In this way, there is no opportunity for horizontal comparison. We can only use vertical comparison to see which brand has the better sales. .

As for Feichi Company, after the announcement of BMW's release time, Zhou Fei also rushed directly to Ninghang City, preparing to work with Ma Huafu, Zhang Xiang and others to guide the production and sales of BMW.

Since all the information had already been announced at the Geneva Motor Show, there was no special launch event for these two BMW cars, which saved Zhou Fei and the others a lot of trouble.

***
"These experts are really in a hurry, saying that in order to reflect the fairness of the competition, it is suggested to multiply the sales volume of BMW in the domestic market by a whole number greater than one, and then compare it with Lu Bo's sales volume in the European and American markets. Such a result That's the fairest."

In the hotel, Zhang Xiang couldn't help complaining while holding his mobile phone.

"I've read the article you mentioned, and it actually makes sense, but it's still a bit far-fetched." Zhou Fei responded with a smile.

The reason why such a sales conversion method is proposed is that the article mainly considers the different degrees of development of the domestic market and the European and American markets. It believes that all conditions in the European and American auto markets are more perfect, and consumers’ consumption psychology is also more mature. These conditions Naturally, it will facilitate Lu Bo's sales.

In contrast, the Chinese market is much inferior to that of Europe and the United States in many places, so these analysts believe that the sales of a car in the Chinese market cannot be equal to that of a car in the European and American markets, and must be multiplied by a Coefficients greater than one are reasonable.

"According to what he said, in the Chinese market, BMW is still facing competition from Audi. Does Lu Bo have any direct competitors in the European and American markets? Doesn't our sales have to be multiplied by a larger coefficient?" Zhang Xiang couldn't help but said with a smile.

"What you said makes sense. In the future, we will release BMW's sales data in this way, and guarantee that it will be better than any other brand's sales, hahaha."

Although Zhou Fei said so, it was just a joke of his. No matter what the conditions in the Chinese market and the European and American markets are different, Zhou Fei will not use such a method to beautify BMW's sales data.

If you want to defeat Lu Bo, you need to rely on an upright method. Zhou Fei has never bothered to use such an excuse to find a way for himself.

What's more, Zhou Fei believes that with BMW's current popularity, no market will be worse than Lu Bo's sales!
There is only less than a week left before the release of BMW in China. Zhou Fei and Zhang Xiang will only stay in Ninghang City during this time, waiting for the final release.

In terms of the factory, after nearly a year of preparation, it was officially put into use yesterday. The initial annual production capacity is 15 vehicles. After one year, the annual production capacity will increase to 30 vehicles, until it reaches the planned 40 vehicles!
Time passed day by day, and the pre-sale of BMW was getting closer and closer. The atmosphere of the entire domestic auto market seemed to become more enthusiastic, and many people were eagerly waiting to buy a BMW sedan.

March 3, the day before the BMW pre-sale.

Since there is no new car launch event, before the official pre-sale, Zhou Fei needs to confirm several aspects of work with Ma Huafu and Zhang Xiang.

"Mr. Ma, is there any problem with the factory's production?" Zhou Fei first looked at Ma Huafu and asked.

Production is the most basic part of ensuring sales and is the top priority.

"It has been arranged, and it is put into production every day according to the limit state, which can guarantee the supply in the follow-up market." Ma Huafu replied.

Tomorrow, that is, April 15st is only the pre-sale date of BMW, and the actual pick-up time will start from the [-]th, so the factory still has half a month to prepare for production.

"What about sales?" Zhou Fei looked at Zhang Xiang again.

"Sales are no problem, just like Audi's preliminary arrangement, this year BMW will be sold in all 4S stores under the company's banner, and sales will be gradually transferred to the front of the franchised store after the BMW franchised store is built. Zhang Xiang also quickly replied.

Zhou Fei nodded, "Okay, then the pre-sale of the BMW will be carried out according to this arrangement. Starting tomorrow, everyone will perform their duties to ensure that the pre-sale of the vehicle can go smoothly."

In the early morning of April [-]st, BMW's pre-sales officially started.

Different from the previous pre-sales, this time the pre-sales, Mercedes-Benz has adopted the method of online and offline at the same time. Consumers can either go to the nearby 4S store to book, or choose any car in the same city on Autohome. A 4S store for online reservations.

Now that the online booking channel has been opened, for the vast majority of people, online booking is undoubtedly a better way. Attract more users.

On the day of the pre-sale, the traffic of Autohome began to increase sharply. Fortunately, Hong Gang and the others had made preparations in advance, which ensured that the entire system did not collapse, so that the entire pre-sale process could proceed smoothly.

At the same time as the pre-sale of BMW, the Lubo series of Dafeng Automobile has also begun to be sold simultaneously in major cities in Europe.

Compared with Mercedes-Benz, Dafeng Motor has already made sufficient preparations, so whether it is production or sales, it is more fully prepared than Mercedes-Benz Company. Lu Bo can be seen in big 4S stores.

Soon, the two companies successively announced the sales results on the first day of release: Among them, the cumulative sales of Mercedes-Benz's BMW reached 3216 units, and at the same time, the cumulative total sales of Dafeng Motor's Lubo also reached Ordered 3224 vehicles!
Judging from the sales volume on the first day, in the first round of competition between the two brands, it can be said to be evenly divided.

(End of this chapter)