All round car designer

Chapter 346

In the first round of competition between BMW and Lu Bo, the sales volume of the two sides can be said to be close, and there is no sign of which brand will be more popular.

But this is just the beginning, the sales volume on the first day does not tell everything, it still depends on the trend of cumulative total sales over a long period of time.

A few days before the release, there was a drop in sales, which was a normal phenomenon. Both Zhou Fei and Fred knew this well. The sales on the first day were nothing more than announced for consumers to see.

But this time, no one had the upper hand. The two sides shook hands and made peace, waiting for the next fight.

Of course, the media will definitely not give up such news reports. No matter which brand, BMW or Lubo, has better sales, the final winner will be the media that pays attention to this matter.

"Inseparable: BMW and Lubo's first-day sales shake hands!"

"Peak duel: BMW and Lu Bo are hard to tell!"

"Who does the data tell you will be the most popular luxury car brand this year?"

…………

On Autohome, the discussions about these two brands have never stopped since they were released at the Geneva Motor Show, especially as the two companies announced their first-day sales successively, there are more similar discussions.

"Actually, I still think BMW's sales volume is more convincing. The BMW 3 Series is still facing competition from the Audi A4 in China. The final sales volume is still comparable to that of the Lubo K4. What's the difference?"

"I agree with the statement above. Lu Bo has no competing models like Audi in the European market. It almost monopolizes the market. How can it be compared!"

"That is to say, Feichi Company doesn't care about these things. If the two companies can be sold in the same market, I think Lu Bo will definitely not get any benefits."

"Didn't it mean that Dafeng Automobile is already negotiating with Chunqi Group on the introduction of the Lubo series. It is estimated that this brand will be seen in Chunqi Dafeng next year or so, and then we will have a real fight with BMW. One game, don't you know which brand is more popular!"

While there was heated discussion on the Internet, Zhou Fei, accompanied by Ma Huafu and others, inspected the production situation of the BMW factory at the headquarters of Wei Peng Automobile.

Since the BMW 3 Series and the BMW 5 Series share the same production line, in terms of output distribution, they are faced with the choice of which car to produce more and less to produce the other car. of reference.

Among the 3216 BMW sedans sold on the first day, the sales volume of the BMW 3 Series was significantly more, reaching 2102, accounting for two-thirds of the total sales. Only the remaining 1000 cars were sold by the BMW 5 Series.

The starting price of the BMW 5 Series has reached 40. For many people, this price is still too high, not everyone can afford it, and the 5 Series itself is biased towards business. Consumers naturally prefer the BMW 3 Series with a lower price and more personalized design.

In this regard, BMW is very similar to Audi. The sales volume of Audi A3 also far exceeds that of Audi A4, which is the same reason.

Such a sales distribution naturally provides the best reference for BMW's production allocation, so Zhou Fei and Ma Huafu quickly decided that the current factory production capacity will account for two-thirds of BMW's 3 series and 5/[-] of its [-] series. Production is carried out at a ratio of one-third, and further adjustments will be made in the future according to market changes.

"Okay, BMW's production is going on like this first. I estimate that from the day after tomorrow, BMW's daily sales will decline significantly, and eventually they will maintain their annual sales at around 15, and the maximum will not exceed 20. , according to our plan, it is enough to meet the market demand.”

After looking around the workshop, Zhou Fei smiled and said to Ma Huafu.

Before BMW was launched, the sales volume of the Audi A4 was less than 30. Now it has launched a competing model, the BMW 3 Series. Judging from the performance of these two brands in previous lives, the market will probably be equally divided. 15 The sales volume of [-] should be the most reasonable guess.

As for the BMW 5 Series, it is impossible for the annual sales volume to exceed 20 units. After all, this car sold about 12 units a year in the domestic market in the previous life. It's double the level.

"However, with the launch of BMW, Audi's sales will definitely be impacted. According to Mr. Zhang, several Audi dealers have already complained, saying that the company has not considered their interests, hahaha." Ma Huafu on the side replied with a smile.

Zhou Fei also smiled, "Audi's sales will definitely be affected, but for us, it's all the same, but we just put the money in the left pocket into the right pocket. As for the dealer's complaints, then Let them go."

For Mercedes-Benz, the final result of the launch of BMW can never be the sum of the sales of Audi and BMW, which is equal to the total sales of Audi before, but it must be the result of one plus one greater than two, otherwise why would Zhou Fei bother so much? How about thinking about launching the BMW brand?
It is precisely because these two brands can promote each other and complement each other that Zhou Fei engages in dual-brand operations.

However, dual-brand operation is not Zhou Fei's ultimate goal. Let "BBA" shine globally at the same time, which is what Zhou Fei wants to see.

***
In the following time, the pk between BMW and Lu Bo continued.

But for a long time, the sales of the two brands remained at the same level.

In April, BMW's cumulative sales were 32156, and Lu Bo's sales were also at more than 3.

In May, BMW's cumulative sales were 26789 vehicles, while Lu Bo's sales had a slight advantage, reaching [-] vehicles.

The sales volume in June was also the same. Basically, Lu Bo had three or four hundred more cars than BMW, but there was no obvious difference.

This makes many people realize that the two brands of BMW and Lubo are really evenly matched, and it is difficult to say which brand is better.

The competition between the two sides is very anxious. Not only Dafeng Motor is helpless, but also the people who eat melons in various countries are also very anxious. What they want to see is one side defeating the other by an overwhelming advantage, not the current situation where the outcome is unpredictable .

On the other hand, for Mercedes-Benz, Zhou Fei seemed to be very satisfied with the results, and publicly stated that he was very satisfied with BMW's sales, which had reached his previous expectations for the brand.

As for Dafeng Motor, Fred was obviously dissatisfied with Lu Bo's current sales. Dafeng Motor spent so much effort to build this car. Fred didn't want to see such a situation.

So in the past few months, Fred has come to Munich many times to personally guide Lu Bo's sales work, and strive to bring Lu Bo's sales to a higher level.

Time soon entered August. According to the latest sales statistics, Lubo’s sales in the European and American markets have surpassed that of Mercedes-Benz by nearly [-] vehicles. This is also the first time since the release of the two brands that Lubo’s sales have taken the lead. BMW so much...

(End of this chapter)