All round car designer

Chapter 389 Industry Transfer
Southeast Asian market?
Zhang Xiang thought about it seriously, and then he replied, "Except for the European and American markets and the domestic market, the Southeast Asian market is indeed the most dynamic region in the international auto industry at present, but this place has always been the center of Mercedes-Benz cars. If you want to set up in Southeast Asia, it will be quite difficult.”

Although the automobile industry structure in this world is quite different from the previous world, there are still similarities in many places. For example, the Southeast Asian market was the backyard of Toyota, Honda and other island country car manufacturers in the top ten.

In this world, it still hasn't changed the fact that the island country's Mercedes-Benz, relying on the advantage of being close to the water, has already begun to deploy in the Southeast Asian market as early as the 70s.

It is not an exaggeration to say that at present, more than 60.00% of the Southeast Asian market is occupied by the island country's Benma Motors, and the remaining 40.00% is divided between Dafeng and Futong.

Benma Automobile's control over the Southeast Asian market is even stronger than its control over the domestic market.

Therefore, what Zhang Xiang said was not unreasonable.

"No matter how difficult it is to enter the Southeast Asian market, it will never be more difficult than the European and American markets. Since we can gain a firm foothold in Europe and the United States, the Southeast Asian market will definitely not be a problem."

Zhou Fei smiled, and then continued, "Besides the Southeast Asian market, I can't think of any better market worthy of our deployment. In the South American market, Dafeng Motor has a great influence. As for the African market , I think for the current Feichi company, this should be the last consideration."

It's not that Zhou Fei insists on going his own way. The European and American markets are recognized as the most competitive market. Feichi can handle it. As long as the key points of the Southeast Asian market are identified, Zhou Fei doesn't think there is anything special about this market.

"If Mr. Zhou really wants to lay out the Southeast Asian market, then I can go there to investigate first, and then make targeted deployments. What do you think?" Zhang Xiang replied.

"I came here for this matter. You will go to Southeast Asia for me in the next two days, and come back with a market research report. We will make targeted deployments according to the specific situation." Zhou Fei nodded.

"Okay, then I'll make arrangements to go to Southeast Asia tomorrow." Zhang Xiang quickly replied.

"This market research focuses on what kind of car is the most popular over there. The specific market distribution can actually be weakened. For us, whether the market share of Mercedes-Benz is 60% or 80% Whether it has the highest market share in Thailand or the highest market share in Indonesia, the difference is not big." Zhou Fei continued to emphasize.

With the international reputation of Feichi Company, Southeast Asia should not be unfamiliar with its automobile brands. What Zhou Fei wants is to find a breakthrough point, and then enter the Southeast Asian market in one fell swoop, just like hitting the car brand with golf. It is the same as opening the door to the European and American markets.

Afterwards, Zhang Xiang took the mission assigned to him by Zhou Fei, and set off for Southeast Asia the next day.

However, regarding the layout of the Southeast Asian market, Zhou Fei has not announced it to the public for the time being. Only he and Zhang Xiang in the entire company know about it.

At the same time, another exciting news came from the Mercedes-Benz team. In the just-concluded WRC French race, the two drivers of the team, Chen Hai and Hu Yulou, won the championship of their group again. Successfully achieved two consecutive championships, from an unknown rookie to a new star that has attracted the attention of the entire car industry!

Next, the team will travel to the island country to participate in the next island country race, which is also the last race in October.

After the race in Island Country, there are only two races left in this year's WRC Rally Championship, and the final battle will be held in the UK.

Considering that there are still more than ten days left before the start of the race in the island country, Wang Tianfeng decided to let the team go back to China first, and then set off for the island country after preparing for the battle in Ninghang City for a period of time.

Zhou Fei's request to them is very simple. In the remaining three races, at least one championship is enough. For the Mercedes-Benz team, it is the first year to participate in an international competition like WRC. Next, if you can win three of them, it will be very successful.

Of course, if Hu Yulou and the others can win all the remaining championships, then Zhou Fei won't mind.

In addition, with the Mercedes-Benz team's invincibility on the WRC track, BMW's landing in the European and American markets has taken another substantial step. A total of eight dealers in the United States, Germany and France have all contacted the Mercedes-Benz company. Expressed willingness to invest in BMW's 4S shop.

This is the most important achievement of Mercedes-Benz after the construction of the BMW production base.

I believe that with the increasing popularity of BMW, there will only be more and more dealers who want to invest in BMW 4S stores.

Time passed quickly, and a week later, Zhang Xiang finally came back from the Southeast Asian market, and he also brought a market research report during this period.

The entire research report is very long, and it took Zhou Fei nearly half an hour to read the entire content. Generally speaking, the situation of the Southeast Asian market is similar to Zhou Fei's initial impression: a large population base, great development potential, and strong development momentum.

This situation applies not only to the Southeast Asian market, but also to the entire Asian market. Population has always been a major advantage of Asia.

"Tell me your own opinion first, your opinion on the entire Southeast Asian market." Zhou Fei put down the research report in his hand, looked at Zhang Xiang and asked.

"Generally speaking, in Southeast Asia, except for a very few countries like Singapore, the market conditions of most countries are still very different from ours in China. Countries like Thailand and Indonesia have their markets developed. And in terms of market demand, it is similar to the demand in our domestic rural market and small counties.”

Zhang Xiang paused, and then continued, "Specifically speaking, the Southeast Asian market is very sensitive to prices, and the demand elasticity of prices is far greater than that in China. Their requirements for vehicles are not only as simple as transportation tools, but also hope that vehicles It is a production tool, which is very similar to most counties and villages in our country."

These are exactly the information Zhou Fei wants to hear the most. Only by choosing the right model can he achieve unexpected results in the Southeast Asian market.

The information brought back by Zhang Xiang has just pointed out the direction for the models needed for the layout of the Southeast Asian market.

"According to what you just said, Brother Xiang, the most suitable cars for the Southeast Asian market are the Mercedes-Benz QQ and Hongguang." Zhou Fei smiled and nodded.

"Yes, these two cars are perfect for pioneering the first entry into Southeast Asia."

"That's just right. It's time for our company to carry out industrial transfer. Southeast Asia is the direction of our industrial transfer." Zhou Fei said with a smile.

(End of this chapter)