All round car designer

Chapter 391
Island country, Benma Automobile headquarters.

The unique conditions have made Benma Motors a world-class auto giant, and it is also the only giant car manufacturer in the island country.

Throughout the development history of Benma Motors, you will find that the experience of this company is very similar to that of Toyota in the previous life. It broke through the European and American markets with small-displacement cars, and then rapidly expanded to its current scale. , and gradually surpassed its old rival Fotong Motors in terms of sales, ranking second in the world, second only to the current Dafeng Motors.

However, if you analyze carefully, you will find that the sales of Mercedes-Benz Motors have been growing steadily in the past few years, especially during the period when Mercedes-Benz has had a major impact on the sales of Dafeng Motors. The gap is getting smaller and smaller.

In fact, no matter in the previous life or in the current world, Zhou Fei feels that the automobile industry of the island country is worth learning and imitating in China, because it has many advantages that we do not have.

For example, the famous "TPS" in the previous life, that is, the Toyota Production System, is worth learning from many companies no matter when and where. Feichi company's requirements and pursuits.

Although you hate the nation of the island country, in many ways, this nation is really powerful and worthy of our awe. Only when we have a sense of awe can we gradually surpass it.

If you are blindly arrogant, you will only give your opponent an opportunity to take advantage of.

As the third-generation leader of Benma Motors, Kato Ichiro has been in charge of this industrial empire for more than 20 years. It is under his hands that Benma Motors has gradually grown from a local company in the island country to a joint venture with Futong. , Dafeng Automobile paralleled by the global car manufacturers.

It can be said that without Ichiro Kato, there would be no Mercedes-Benz today.

According to the original plan formulated by Ichiro Kato, the focus of Benma Motors will be strategically shifted from Europe and the United States, and gradually return to the Asia-Pacific market, because this will become a new growth point for the automotive industry.

Especially the Huaxia market. With the rapid development of Huaxia's economy, Huaxia has become the world's largest auto market, which means that the competition for the market will shift from Europe and the United States to China.

However, due to historical reasons, in the Huaxia market, Dafeng Motor has the highest market share, followed by Futong Automobile. Benma Motor, which is closest to Huaxia, has the lowest market share among the three giants.

Therefore, Kato Ichiro quickly formulated a strategy of returning to the Asia-Pacific, and will compete for the Chinese market as the company's most important goal in the next decade.

Everything went smoothly until an uncontrollable factor appeared, which can be said to have completely disrupted Kato Ichiro's deployment.

And this uncontrollable factor is Zhou Fei and the Feichi company founded by him.

At first, Ichiro Kato didn’t pay much attention to the Mercedes-Benz company. Even though Zhou Fei had released the Mercedes-Benz QQ car at that time, Ichiro Kato still felt that such start-ups don’t need to worry at all. It is determined that private car companies like this cannot get the nutrients they need to grow. Wei Peng Auto is the best example.

Therefore, Ichiro Kato felt that Mercedes-Benz would follow Wei Peng's old path in a short time, and there was no need for Mercedes-Benz to deal with him.

But the later results proved that Kato Ichiro’s original decision was a big mistake. After the release of the QQ car, Mercedes-Benz has successively released the Golf, Audi series, BMW series, and even the Hongguang series, and even acquired Wei Peng. The scale of automobile enterprises is getting bigger and bigger, and the market share is developing at the speed of light.

Before Ichiro Kato could react, the market share of Mercedes-Benz in China has already surpassed the two giants of Mercedes-Benz and Futong Motors, and is currently ranked second, second only to Dafeng Motors.

But the problem is that the gap between Mercedes-Benz and Dafeng Motor is getting smaller and smaller, and during the period of competition with Mercedes-Benz, Dafeng Motor has been repeatedly defeated, and even its own stronghold in the European and American markets has been lost The world was turned upside down, and there was no way to fight back.

Especially in the luxury car market, under the attack of Mercedes-Benz's dual-brand strategy, Mercedes-Benz's market share of luxury cars in the world will soon become the number one!
By the time Kato Ichiro fully realized it, the Mercedes-Benz company had grown into a giant that was no less than a Mercedes-Benz car!
Perhaps Mercedes-Benz is still inferior to Mercedes-Benz in many aspects, but according to the current development trend, Mercedes-Benz may be able to surpass all the Big Three and become the number one in the world in a short time!
All this is not alarmist talk.

It took Mercedes-Benz less than ten years to reach the current level, while Mercedes-Benz took at least 50 years to achieve the same scale of development!
Kato Ichiro even believes that in the development of the automobile industry for more than 100 years, no one can compare with the current Zhou Fei.

The speed at which Mercedes-Benz launched new cars made Ichiro Kato feel horrified. What's even more horrifying is that Zhou Fei developed all these cars and engines by himself!

This is a genius who can only be seen once in a few years, so that he can develop Feichi Company to its current scale in a few years. It can be said that Zhou Fei has completely raised the entire national automobile industry in China to a higher level by himself. !
In Kato Ichiro's office, there is a special bookcase for displaying newspapers about Zhou Fei and Feichi Company. Three years have passed, and now a bookcase in Nuoda University is almost full of these newspapers and magazines.

When Kato Ichiro is free, he will take a look at it, not only to motivate himself, but also to find a model from Zhou Fei's success, and then learn from Mercedes-Benz.

It is a pity that Ichiro Kato has studied for several years, but he has not been able to find out what is the secret of Zhou Fei's success. It seems that this person is from another world, and he never plays cards according to routines.

"This Zhou Fei is really unpredictable." Kato Ichiro put down the newspaper in his hand and suddenly felt a little headache.

At this moment, the phone at hand suddenly rang. Kato Ichiro picked it up and saw that it was the company's person in charge of Southeast Asia, Shimizu Ken.

"What's the matter?" After answering the phone, Kato Ichiro asked directly.

"There is news about Feichi Company. I want to report it to the president. According to our information, Feichi Company should enter the Southeast Asian market next." Shimizu Jian quickly explained the news he had received in detail.

"The motivation for announcing the tour in Southeast Asia at this time is indeed suspicious, and from the perspective of strategic decision-making, the Southeast Asian market is indeed the best choice for Mercedes-Benz at present." Kato Ichiro frowned slightly, and then said,
"Remember that project I talked about in the mid-year meeting?"

(End of this chapter)