All round car designer

Chapter 407 Acquisition of the Supercar Business (1)

A supercar, that is, a supercar, generally refers to a sports car with a high-power output and an outstanding appearance. Its price is generally as high as several million to tens of millions, and its top speed can reach more than 300km/h. These are the general characteristics of a supercar. .

Generally speaking, supercars generally only have two seats, and they have excellent performance in terms of acceleration and maneuverability. It is a model in the automobile industry.

In addition, the door design of the supercar is also a highlight of the body. Various doors, such as scissor doors, gull-wing doors, butterfly doors and other eye-catching designs, add a special touch to the supercar. A unique and charming color.

If the automobile is the crown in the history of human industrial development, then the supercar is undoubtedly the most shining pearl on the crown!
But in fact, the market value of supercars is not that big in the field of complete vehicles. After all, not everyone can afford the price of millions of dollars. In addition, many supercars are handmade. , The annual output of each brand is several hundred, or even dozens of vehicles, and the direct economic benefits that can be brought are not large.

Since the economic benefits are not great, why does Zhou Fei still develop supercars?

Why did Volkswagen in the previous life successively acquire the three supercar brands of Lamborghini, Bugatti and Porsche?
Lamborghini and Bugatti bring hundreds of millions of dollars in losses to Volkswagen every year. Are they all fools?Too much money and nowhere to spend it?
For most automakers, supercars are their business card and a trump card to enhance corporate value, and if they are managed properly, not all supercars will lose money.

For example, the Ferrari brand under the Fiat Group, although it only sells less than [-] cars a year, after the news that it will be listed independently, the valuation of this brand in the capital market has reached tens of billions of euros. The market value is close to that of luxury car brands such as Mercedes-Benz and BMW.

Therefore, the value of a supercar cannot be evaluated solely by its annual sales volume. Just like Tesla in the previous life, it was only established for more than ten years, and its annual sales volume is less than a fraction of traditional cars such as Toyota and Volkswagen. However, its market value , is to be able to surpass all traditional automakers and reach the top position in the market value of the automotive category.

For Mercedes-Benz, the supercar will also become its business card, and will fundamentally increase the market value of the entire group!
Therefore, after Zhou Fei thought about it, he decided to launch a supercar as the company's next car!
"I didn't expect it to be a supercar. I thought it would be an SUV." Zhang Xiang said slightly surprised.

In fact, in the current world, there are not many supercar brands. Among the three major auto giants, only Dafeng Motor has a supercar brand, and this supercar brand is losing money every year. Dafeng Motor is already considering The brand was sold, or even discontinued.

Famous supercars are produced and operated by small independent manufacturers here. It is actually rare for Zhou Fei to actively propose the development of supercars.

"Ordinary models like SUVs can be developed at any time, and in my plan for BMW, Audi, and Mercedes-Benz, the three major luxury car brands also have their own SUV models, which will be available in the future. On the contrary, it is like For a rare car like a supercar, I think it should be developed as early as possible." Zhou Fei laughed.

"What do you need me to do that week?" Zhang Xiang didn't ask any more questions. Anyway, he would unconditionally support Zhou Fei's decision now, because so many years of experience told him that every decision Zhou Fei made, will be correct in the end.

If you have time to doubt Zhou Fei's decision, why not think more about what you can do.

"Let's do some market research. You don't need to do anything else." Zhou Fei replied with a smile.

Zhou Fei doesn't know much about the current supercar market in the world.

"Okay, then I just happened to go to Europe and take care of the BMW matter." Zhang Xiang nodded.

Regarding the development of the next supercar, Zhou Fei only mentioned it to Zhang Xiang alone for the time being. After the market research is over, Zhou Fei will consider holding a meeting to announce this matter.

On the other hand, Dongfeng Motor officially announced this morning that the company will launch a brand new military vehicle "Hummer" next year to help hold the Military World Games next year.

In addition, Dongfeng Motor also thanked Zhou Fei in the announcement, saying that the Hummer was developed by Zhou Fei alone. Without Zhou Fei, there would be no Hummer. Dongfeng Motor.

For a time, this news also caused great repercussions in the country. Many people praised Zhou Fei's dedication. Even many official media publicly praised Zhou Fei and Feichi's selfless dedication.

"Design military vehicles for Dongfeng for free, give Zhou Fei a thumbs up!"

"Such Zhou Fei, such a Mercedes-Benz company, is really the pride of our Huaxia Automobile Industry!"

"Zhou Fei is a role model for all our young people to learn from!"

…………

Zhou Fei was actually quite surprised that Dongfeng Motor was able to release this information to the outside world. To be recognized and praised by people is something worth pursuing for most people, even Zhou Fei now does not. Conventional.

However, Zhou Fei is not an ordinary person after all, and his mind quickly shifted from this matter to the current work.

On the second day after the first batch of BMW cars were shipped to Europe and the United States, Zhang Xiang also set off for Europe, not only to assist Jiang Yang in arranging the next BMW launch, but also to investigate the supercar market in Europe and the United States.

A week later, Zhang Xiang returned to the domestic company headquarters again, this time bringing back a market research report.

"Currently, the supercar market in Europe and the United States, or the whole world, is in a sluggish state. Many supercar manufacturers have announced the suspension of production because they are overwhelmed. At present, only Dafeng Motor is the mainstream supercar brand. Lusheng and Jiguang, another independent supercar brand, are still in mass production, but there are rumors that Dafeng Motor seems to be preparing to sell its supercar business.”

Zhou Fei watched while Zhang Xiang explained.

Judging from Zhang Xiang's research, the current supercar market is indeed not booming, but it also happens to provide great convenience for Mercedes-Benz to enter the game.

"I have also seen related reports about Dafeng Motors. I heard that it is because of our Mercedes-Benz company that they are in financial distress. That's why they want to sell the supercar business. I don't know if it is true or not." Zhou Fei replied with a smile.

"It is estimated that it is close to ten. The sales of Dafeng Motor have indeed dropped sharply in recent years, and they are about to be caught up by the Benma Motor behind them. It is definitely not as rich financially as before."

"If Dafeng really wants to sell the supercar business, what do you think of us buying it?" Zhou Fei suddenly asked with great interest.

(End of this chapter)