All round car designer

Chapter 408 Acquisition of the Supercar Business (2)

Acquisition of Dafeng Motor's supercar business?
To be honest, let alone Zhang Xiang, even Zhou Fei himself was taken aback by such an idea, because this idea came up just now, and before that, Zhou Fei had never thought of this way.

"It's not impossible. Dafeng Motor has been rooted in the supercar market for many years, and has incomparable advantages in many aspects. If we can buy its supercar business, it will save us a lot of trouble. On the whole, The actual cost should be about the same."

Zhang Xiang was surprised, and quickly gave his own opinion.

It is actually not uncommon for a supercar brand to change ownership like this. Which of the supercar brands in the previous life was not a "house slave with two surnames" or even a "house slave with three surnames". Realms are too common.

Even Dafeng Motor's Lusheng is not Dafeng's original supercar brand, but a European supercar company acquired in the 80s. It was later renamed Lusheng, and this is how the current Dafeng Motor Supercar came into being. business.

Since other companies can acquire it, why can't Feichi company?
"Do you really think this proposal is feasible?" Zhou Fei has not thought carefully about this matter, so he is not sure if this is a good way.

"Why is Mr. Zhou still asking about me? Isn't it up to you to decide whether it's okay or not?" Zhang Xiang replied with a wry smile.

"Then I'll think about it when I go back. You continue to pay attention to the developments of Dafeng Motors and see if they really want to sell the supercar business."

Zhou Fei thought for a moment, then replied.

The split and acquisition of the group's business is a major event, and there is no room for carelessness, so Zhou Fei needs to think about it seriously.

After Zhang Xiang left, Zhou Fei immediately searched the past and present life of Lu Sheng, the supercar brand of Dafeng Automobile, on the Internet, mainly to find out the reasons for the failure of Dafeng's business.

It took more than half an hour for Zhou Fei to figure out the reason. The reason why Lu Sheng has come to this day and even reported that he will be sold is mainly due to the problem of Dafeng's business strategy.

Since the acquisition of this supercar brand, although Dafeng has invested a lot in this brand, the supercar developed has not been recognized by the market. Zhou Fei analyzed it carefully and felt that it was because of the supercar. The performance has not been able to meet a certain standard, which has led to the current situation.

"If it's just a failure in model development, then it's not a bad idea for us to acquire Dafeng's supercar business." After some understanding, Zhou Fei couldn't help thinking this way.

Although the sales volume of Lusheng is not good these years, the brand has a history of more than 50 years after all, and the brand influence and the entire sales channel are still there. Running, returning to the top will definitely not be a problem.

To be honest, Zhou Fei is really moved, but it is useless to be moved by him alone. Dafeng Motor is willing to sell it. All the news now is just some rumors on the Internet. As long as Dafeng Motor does not release Officially, it's all fake.

***
Germany, Dafeng Automobile Headquarters.

Fred's life has not been easy this year. The luxury car brand Lubo developed by Dafeng painstakingly, the current sales volume has dropped by about 40.00% compared to when it was first released, and the monthly sales volume is even less than [-] Although the monthly sales volume of more than [-] is already very good for a luxury car, such a result is still far from Fred's original idea.

Especially compared with the BMW and Mercedes-Benz launched in the same period, Fred felt that Lu Bo's current sales volume was a failed attempt.

In the current European and American markets, the monthly sales volume of Mercedes-Benz has remained stable at more than [-]. BMW, which is about to officially enter the European and American markets, judging from its current performance in the Chinese market, its monthly sales will definitely not be lower than [-].

Moreover, once BMW enters the European and American markets, Lu Bo will be subject to double competition from BMW and Mercedes-Benz. Even if Lu Bo will be released in the Chinese market this year, he will also face competition from these two major brands in the Chinese market, not to mention, There is also an Audi in Huaxia Market, which is also eyeing Lu Bo...

The situation is dire.

However, for Dafeng Motor, the decline in Lubo’s sales is only one aspect. Last year’s financial report shows that Dafeng Motor’s net profit has shrunk by 20.00%, and the financial situation has deteriorated seriously. Although it has not reached a loss or is insolvent However, this is already a wake-up call for Fred.

If no changes are made, Dafeng Motor's number one position will be snatched away by Benma Motor.

To improve the current financial status of Dafeng Motor, there are two ways. One is to increase the company's sales, which is to increase revenue, and the other is to reduce the company's losses, which is to cut expenditure.

If it is open source, in a short period of time, Fred has no way to quickly increase the company's sales, especially at the current stage of Feichi's rapid expansion. It is not easy to do this.

So the only way.Only throttling is left.

Dafeng Motor currently has two departments with the most serious losses. One is the Dafeng F1 team, and the other is the supercar brand Lusheng. Among these two departments, Lusheng has the most serious losses.

If you want to reduce losses, you must either stop participating in F1 races, lay off the F1 team, or sell the supercar business and focus on ordinary cars.

Although the annual net profit of the F1 team has always been negative, the advertising effect it brings to Dafeng Motor is very large, and now the Dafeng team has such a good performance, and it is one of the most powerful contenders for the championship. reason to stop the business.

Stopping F1 hastily will bring even greater negative impact to Dafeng Motor, so this plan can only be crossed out of Fred's mind.

So Fred is left with one last option, which is to sell the company's supercar business!
To be honest, Fred really likes the Lusheng brand. When the brand was acquired in the 80s, Fred was also a witness. After he took office, he loved Lusheng even more. Although he was losing money every year, he Every year there is no shortage of financial support.

Now when it is really time to sell this brand, Fred is naturally extremely reluctant.

But at this stage, Dafeng Motor urgently needs to get rid of such a burden, and so many years of experience told Fred that Dafeng is indeed not suitable for supercars, and the supercar market is indeed not very sweet, so many supercar brands have followed suit Disappearance is the best proof.

After a battle between heaven and man, Fred finally picked up the phone, "Notify all board members to wait for me in the conference room, I want to announce an important matter."

(End of this chapter)