Transactions over time and space, leading the global wave of technology

Chapter 98 14 yuan per second!

"Ah."

Xiao He took from Director Chen what he handed over, which was a detailed price list related to TV channel advertisement insertion.

With a glance, Xiao He was stunned!
Could it be that ordinary companies can't afford advertising promotion on TV channels!
This price is really not ordinary expensive!
It's not just the TV channels related to Fog City, but also other TV stations.

The price of different district and county channels is around [-] to [-] per second, while the city-level channel needs at least [-] to [-] per second.

The Wucheng where Xiao He is located is a municipality directly under the Central Government, so it is naturally higher than ordinary cities, and the price has already been marked between [-] and [-] per second.

In addition to the accident of Wucheng and its subordinate district and county channels, Xiao He also has a very unexpected harvest.

That is, there are not only the charging standards of TV channels in the Wucheng area, but also other channels outside the Wucheng area, and even the price list of the central channel is marked.

That being the case, doesn't that mean that at Fog City TV Headquarters, you can also choose a channel with a larger viewing traffic like the Central Channel?

If so, that would be great!

After all, although a smog city has a lot of places and population, compared with the national popular channels like the central channel, the gap is too big.

"Director Chen, besides the TV channel under Wucheng, can you choose other TV channels for product insertion and promotion?" Xiao He looked at Director Chen beside him with some excitement.

"That's right, as long as it's a TV channel, we can carry out relevant contact and placement in our main TV station in Fog City, but there is a certain rebroadcast fee that needs to be charged."

"You can also understand it as an additional handover fee for the intermediate contact, but this fee may be slightly higher."

Director Chen nodded and replied.

"That's great!"

Xiao He was overjoyed.

The high point is the high point. Anyway, in Xiao He's opinion, as long as there is enough traffic, his Gaoxiang smart MP4 will definitely sell well. At that time, is it still afraid that he will not be able to make money back?

Director Chen here saw Xiao He's strange performance, and said directly: "Mr. Xiao, you have read the price once, and you must have a certain understanding in your heart."

Looking at Xiao He in front of him, Director Chen didn't think that the other party would choose other channels outside the jurisdiction of Wucheng, after all, the transfer fee is not low.

Moreover, regarding the Huibo Industry that Xiao He belongs to, he has already learned a lot about it before. It is just an ordinary small business, and it will definitely not be very good in terms of capital chain.

Even if it is to insert advertisements on TV channels, it is mostly to choose a city-level channel for publicity.

"Already understood."

Xiao He said directly: "Director Liu, I will definitely apply for a national-level central channel for product advertisements, do you think it is okay?"

"Well, yes, it will be carried out on the national central channel."

Before Director Chen finished speaking, he was immediately stunned.

He looked at Xiao He in shock, "Mr. Xiao, what channel did you just talk about? A national center channel?"

"That's right, I want a national central channel to advertise and promote products!"

Xiao He replied affirmatively.

After confirming that he heard correctly, Director Chen asked seriously: "Mr. Xiao, have you looked carefully at the advertising price of this central channel?"

"Look carefully, there is nothing wrong with it, it is the national central channel."

For the channel price list just now, Xiao He read it very carefully.

The price of this national-level central channel is indeed not low, and the broadcast price per second is as high as 14 yuan!

If it follows the intermediate handover fee mentioned by Director Chen just now, I am afraid that the price will rise to about 15 advertising costs per second.

Is the price high?

Very high, unbelievably high!
With such an advertising price, how dare such an ordinary company come to advertise?

"Mr. Xiao, since you have chosen the national center channel, I will give you a general introduction now."

Director Chen took the price list, and then Xiao He introduced: "There are two time periods for the placement of this advertisement, one is the daytime period before 18:00 every day, and the other is the daytime period after 18:00 every day. Golden section."

"The cost of advertising in the daytime segment is slightly lower, and that in the prime segment is slightly higher."

"I don't know if Mr. Xiao is going to choose the daytime segment or the golden segment for delivery?"

Xiao He thought for a while and said, "Golden segment."

Although the price is slightly lower during the daytime period, most young people are working or studying during this time period, and most of the people who watch TV are older people.

The main consumers of his Gaoxiang smart MP4 are students and young and middle-aged people who are busy with work. If it is placed during the daytime, it is basically lonely.

Although weekends are also possible, but the round of voting is based on a month, and the weekends of that month are at most eight days, which is too much time wasted.

Relatively speaking, the prime time delivery after 18:00 every day is the most suitable.

At that time, students would go home from school and workers would leave work one after another, so there must be a considerable number of people who would choose to watch TV.

If this is the case, then the profit of my Gaoxiang Smart MP4 through advertising promotion will be maximized!
"The national central channel's prime time advertising is 14 yuan per second. If the intermediate transfer fee is added, the cost per second is 14 yuan." Director Chen said to Xiao He after calculation.

Such a price can be said to be very high, and generally only those large and famous companies will choose to place advertisements on such channels and during such time periods.

It costs 14 yuan per second, and Xiao He has already begun to calculate the time spent on advertising.

After all, it is an electronic product, so it is necessary to show the functions and advantages of the product in this advertisement.

Since it is the same, the advertising time will definitely not be short. In his opinion, it will take about 30 seconds to say the least.

One second is 14 yuan, so based on the price of 3000 seconds, it can be a full month of 30 million yuan!

Really expensive!

But it’s also worth the price!
"Mr. Xiao?"

"The price is definitely a bit expensive. You can go back and discuss it with the company's leaders. It's not true. It's okay to choose the channel directly under our Wucheng, although the broadcast traffic is not as much as the central channel. , but it won't be bad."

Director Chen at the side saw that Xiao He was in a daze, and thought that the other party was frightened by the high price.

　Please support us a lot, thank you.

　　
　
(End of this chapter)