Entrepreneurship show: Backhanded acquisition of judges' company

Chapter 4 New Marketing Model!

Lin Yan's prediction can also be said to be crazy, which made many people in the audience disagree.

A group of small entrepreneurs looked at the contestants on stage as if they were watching a joke.

On the other hand, the judges below looked at Lin Yan meaningfully. His words touched the hearts of several judges, which aroused their interest.

After listening to Lin Yan's speech, Lei Jun was puzzled and continued to ask: "Contestant Lin Yan, do you have a detailed plan and implementation steps for this project?"

"No, these are all in my mind. But how to do it, I have a plan in mind." Lin Yan replied truthfully.

How could there be such a thing?

I have just traveled to this world, less than 2 hours.

Even if you do, it's too late.

What's more, I can't either?
"Sorry, although your project is very interesting and creative, and your ideas are very advanced, but most of it depends on your imagination. There are no detailed plans and steps at all."

"How to do it, how to do it, all require detailed planning and execution. Without these, it is not in line with my basic principles of investment."

Lei Jun smiled and shook his head and sat down.

Lin Yan could have predicted this situation. Lei Jun is a pragmatist, cautious, has his own set of rigorous investment principles, and is also a well-known venture capitalist.

He has successfully invested in many Internet companies, but because of caution, he missed two excellent projects, Taobao and QQ.

drop--

Just as Lei Jun sat down, another green light came on.

Another judge pressed the question button on the court.

The host raised his hand to indicate: "I would like to invite Liu Qiangdong of Jingdong Group to ask questions."

In the field of shopping, Taobao is a B2C model, while Jingdong is a B2B model.

Liu Qiangdong is the founder of JD.com, and Liu Qiangdong first proposed the 618 Shopping Festival.

And Taobao’s Double Eleven is still behind JD.com.

JD.com's business model is similar to that of a supermarket, with centralized purchases to control the quality of purchases, and to give users a better shopping experience.

Therefore, it can seize a part of the market from Taobao in the shopping field and occupy a place.

In the future, the emergence of JD Logistics will further strengthen its position.

Liu Qiangdong's Mandarin is not very standard, but no one should underestimate this man.

"Hello contestant 101, can you talk about the viral marketing model you mentioned earlier?
Nowadays, many business models have been explored in various ways, and innovation is not difficult. It is rare that the innovative model has been verified by the market and is effective. "

Among the 20 judges, many are real entrepreneurs, such as Niu Gensheng from Mengniu and Shi Yuzhu from Melatonin.

At this time, Shi Yuzhu had already built Giant Network and developed Zhengtu. It was regarded as a successful case that a real enterprise switched to games and made a lot of money.

As entities, they want to understand newer business models and seek opportunities from existing models.

Several people looked at Liu Qiangdong at the same time, and then looked at Lin Yan.

Especially Ma Yun and Ma Benteng want to know what this so-called viral new marketing model is.

"Hello Mr. Liu, first of all, before answering the question, I would like to say that I like your JD.com's operating model, including myself as a loyal user of JD.com."

Lin Yan praised Liu Qiangdong without hesitation.

JD.com and Taobao can be said to be two opposite operating models, taking the route of boutique and self-operated.

Taobao, on the other hand, creates a platform for merchants to sell goods on it.

Compared with Taobao, JD.com is more high-end, especially for expensive electronic products. Everyone will choose JD.com instead of Taobao.

Lin Yan also maintains an attitude of approval for JD.com's operating model. Of course, this does not hinder the fact that JD.com's promotion methods are outdated.

The plan in Lin Yan's heart is to hold first and then hammer.

"Don't be angry when Mr. Liu said it. Although I agree with your Jingdong's operation method, I feel that your promotion method is self-sufficient.

The traditional marketing promotion model is to place advertisements so that more people can see them and form an impression in their minds.

Then there are promotional festivals, such as your 618 Shopping Festival, which pioneered online shopping.

JD.com’s marketing model is inseparable from these two points.

But in my opinion, these two points are actually the usual means of real companies. JD.com has achieved its current status entirely because of Mr. Liu’s strategy of elitizing products and focusing on services, and entering the industry early. In the early days of the industry, there were not many competitors, and with the brutal growth of online shopping users, the initial users were plundered.

Without these, if JD.com has only started to be established now, I think JD.com may not be able to achieve its current achievements in the online shopping market.

In my opinion, JD.com's marketing model is backward, without Internet thinking, and without innovation! "

As soon as this statement came out, the audience was in an uproar!

The judges looked at the young man in disbelief.

Other contestants are very cautious with the judges, but the contestant in front of me is so brave.

Jingdong.com is a mature company, a successful online shopping company, and now it is said that its marketing model has no innovation?

Netizens outside the venue were stunned.

At this time, as everyone was shocked, Lin Yan successfully harvested another wave of shock value.

"Anyway, I don't need your investment, this stage is up to me."

Lin Yan ignored Liu Qiangdong's displeasure, and then spoke out his views on the viral marketing model:
"The new promotion model should break away from traditional thinking. Abandon the old-fashioned way of advertising to attract users, but use users as the carrier of delivery!

What is virality?
The virus spreads, one spreads to ten, ten spreads to hundreds, one hundred spreads to thousands, and it gets bigger and bigger!
When all users become carriers, the brand effect of Pinxixi will be quickly transmitted.

Pinxixi only needs to find a way to activate and guide these users in a unique way.

Let them take the initiative to become our propagandists, take the initiative to attract people and attract new users, and they will quickly occupy a place in the inherent market!
The teamwork I just mentioned is one of the viral marketing methods.

for example.

If 40 people buy a product in a group, and the price of this product is much lower than that of all websites, will this user invite other relatives and friends to participate and make the group purchase of this product successful?

Of course, this is just the simplest way, and there are better viral marketing models, keep it secret! "

Lin Yan didn't say all of this model, but kept it selectively, such as: drawing red envelopes, cutting a knife to get free goods, and planting trees to get fruits.

These are the core of Pinduoduo's success.

Through countless times of burning money, it is something that comes out of practice.

Some things are just a piece of paper, and it is worthless to say it.

Just like a magician performing a trick.

Before I saw it, I thought it was amazing.

Once you know the principle, you suddenly realize, ah. So that's what happened?too easy.

However, Lin Yan just pointed out this point, and some of the judges suddenly realized it.

It turns out that this young man's teamwork is not just about reducing the cost of the manufacturer.

There is also a natural element of social interaction included.

What is group buying?Group buying is when many people buy the same item.

If there are not enough people, these people who have already participated in the group buying will try their best to bring others in so that the group buying can go on smoothly.

This inadvertently makes users themselves propagandists. They always have relatives and friends, right?It's not too much to pull one or two people, right?
The reason is very simple, it can be understood in one point.

But in hindsight, everyone knows how to do it. Why did no one think of this before and implement it?
Besides, according to this young man, this marketing model is still one of them!

He's got a better way to go viral
Thinking of this level, the eyes of two people under the stage instantly sparkled!

At this time, Ma Yun and Ma Benteng had an idea in their minds.

This young man has something!
(End of this chapter)