Sports Almighty King

Chapter 279 Reputation is more precious than money
"Wang, are you awake? I have something very important to tell you." Alisa's voice sounded outside the door.

Wang Fei got up, washed himself, and came out of the room.

He saw Alisa standing at the door of his room. She was wearing only a black gauze nightgown, and the scenery inside was faintly visible.

this girl...

Wang Fei rubbed his nose.

He had told her many times not to dress so casually when she was at home.

But she always turned a deaf ear to his words.

In fact, Alisa dressed like this today is considered relatively reserved.

There were many times before that she simply wandered around the room without wearing anything.

Big head!
Are all the girls in the United States so open?
"What's the matter?" Wang Fei asked.

"A vice president from Nike called me, and he said that he hoped to meet and chat with you." Alyssa said.

The VP of Nike wants to chat with me?
Wang Feixin said, what are we talking about?

What is there to talk about?
He has already signed a contract with Li Ning, so there is no hope of cooperation between the two parties.

"What exactly does he want to talk about?" Wang Fei asked.

"He said he wants to talk to you about in-depth cooperation. What is the specific matter? He hopes to talk about it after meeting." Alyssa said, coming over and hugging one of Wang Fei's arms, pressing her plump chest tightly. On top.

"Uh, then do you think it's necessary to talk to him?" Wang Fei asked.

Being hugged by Alisa like this, rubbing and rubbing, he really felt a little angry.

"It's better to have a chat. Although there is no cooperation now, maybe we will cooperate in the future." Alisa said with a smile.

A faint fragrance came from her body.

It smells good.

Foreigners generally have strong body odor.

Even if it is a woman, there are many body odors that are quite choking.

There are really not many white girls with such a pure taste like Alisa.

"Okay! Then let's meet." Wang Fei nodded.

Nike is an international sports apparel giant, on the same level as Adidas.

This sports giant company has almost signed leading representatives of various sports subdivisions, and it can be regarded as a god of wealth for sports superstars.

This company is also the originator of this form of marketing.

As early as 1985, when Nike was still a small company, they signed Jordan, who had just entered the NBA at that time, but was already in full swing as the spokesperson, and then launched a sneaker named after Jordan. The result was a big sale.

Nike's road to development has thus been smooth sailing.

The basketball god Jordan later signed a lifetime endorsement agreement with Nike.

Now, although Jordan has retired for more than ten years, he can still get [-] million U.S. dollars a year from Nike.

This is a company that achieves the ultimate in cooperation with stars.

After breakfast, it's not too long.

Jonathan Green, vice president of Nike, came to visit Wang Fei's home.

Wang Fei went out to meet him personally and brought him home.

"Wang, it's really a pleasure to have the opportunity to meet you." After sitting down on the sofa, Jonathan Green said with a smile.

"You're welcome, you're welcome! I've also admired Mr. Green's name for a long time!" Wang Fei greeted the other party with a smile.

"Wang, I'm here this time to talk to you about cooperation." Jonathan Green said.

Wang Fei raised his eyebrows and said with a smile, "What kind of cooperation?"

"We hope you can become a global spokesperson for Nike." Jonathan Green said with a smile.

Wang Fei shook his head and said, "I'm afraid that won't work. Nike is too late. I have already signed a contract with China's sports brand Li-Ning for four years."

Wang Fei thought, why did you go early?

Just now came to see me.

Don't you know that there are fast hands and slow hands?

You are so concerned about NCAA stars. Stars like Zion who have not yet entered the NBA can sign a lucrative contract with you.

But, I've been in this league for so long, and you guys just called my agent and asked.

Isn't this prejudice at work?
Wang Fei felt a little tired.

"Haha! Wang, of course I know that you have signed a contract with the Li Ning brand. However, I know that the liquidated damages in your agreement do not seem to be too much, right? If we are willing to pay the liquidated damages for you, are you willing to give up? To cooperate with Li Ning, do you choose to cooperate with us?" Jonathan Green said with a smile.

Wang Fei's eyes widened immediately.

isn't it?
You want me to break the contract?

If you keep your word, are you still human?
"No, no! Now that we have signed a contract with Li Ning, I think it's better to fulfill the contract." Wang Fei waved his hand and said.

"Wang, the endorsement fee they gave you is really not high, 1500 million Huaxia currency is only equivalent to more than 220 million US dollars. If you choose to cooperate with us, we can give you 500 million US dollars per year as an endorsement fee, and, We can also give you 5% of the sales of your signature shoes." Jonathan Green said with a smile.

This is, blatantly poaching someone!
Wang Fei shook his head with a smile, and said, "No, I won't break the contract for money."

Jonathan Green was taken aback.

He thought that if he told Nike's conditions, Wang Fei would agree without hesitation.

After all, the price given by Nike has doubled.Moreover, there is also a commission on the sale of signature shoes, which is actually a lot of money.

"Why? Wang, you have to know that if you choose to cooperate with Nike, your income will increase by at least 4 times. Do you know? After you signed with Li Ning, they have launched a pre-sale activity for your signature shoes. The sales have been very successful. At present, nearly 30 pairs of your signature shoes have been pre-sold in China, and nearly 20 pairs have been pre-sold in the United States. Do you know how much you can get if you take a 5% sales commission? Money?" Jonathan Green said.

Wang Fei was taken aback.

He really didn't know that Li Ning had already started the pre-sale of his own signature shoes, and it seemed that the activity was quite successful.

There are already 30 pairs of pre-sales, so there are nearly 20 million pairs, right?Coupled with the [-] pairs in the United States, the pre-sale revenue is estimated to be more than [-] million.

This is going to sell like crazy.

If things go on like this, wouldn't his signature shoes sell for at least one billion Huaxia coins a year?Even if it is calculated in billions, the share is already 5 million Huaxia coins!
To be honest, Wang Fei really regrets it now.

It was really a bit shortsighted at the beginning, why didn't I think of the sales share?

Ugh!
The main reason is that I didn't have much confidence at the time, right?

"Mr. Green, I know that I suffered a bit from the cooperation agreement signed with Li Ning Company. However, the spirit of the contract must not be lost. Now that the contract has been signed, I must insist on completing it no matter what." Wang Fei Said.

"However, your loss is really too great. You could have earned about 500 million US dollars a year, but now, you can only earn more than 200 million. What does it matter if you break the contract?" Jonathan Green said .

Wang Fei said in his heart, my heart hurts too!

But so what?
I have said a lot before that I want to support national brands and so on. If I break the contract now, it will be a "slap" in the face.

"We Huaxia people are very committed. Even if the loss is heavy, I will not do immoral things for money." Wang Fei said.

Jonathan Green was a little helpless.

The reason why Nike suddenly asked Jonathan Green to lobby Wang Fei is because the pre-sale of Wang Fei's signature shoe Flying Wing 1 is very popular.

This allowed Nike to see the huge commercial potential and fan appeal in Wang Fei.

The top executives inside Nike all believe that as long as they spend an annual endorsement fee of 500 million US dollars, plus a 5% sales share, they will definitely be able to confuse Wang Fei to change his family.

However, the reality is cruel.

Wang Fei actually refused.

Moreover, there is no room for maneuver in refusal.

This is really depressing.

"Wang, think about it. The Nike brand is much bigger than Li Ning. Nike is a world-class sports brand, while Li Ning is just your domestic brand. It can't reflect your status as a world superstar at all." Jonathan Green still A little unwilling.

"No, I don't think so. Maybe Li-Ning's brand awareness is still relatively small, and it is far from going global, but I firmly believe that one day, it will definitely grow into a world-class brand." Wang Fei shook his head.

Jonathan Green left disappointed.

When Jonathan Green left, Alisa said with a smile: "Wang, I really didn't expect that your character is so noble, and you would rather give up huge benefits for the sake of promises."

Wang Fei shrugged and said: "I can only do this. I don't want to be labeled as unkind and treacherous. For me now, reputation is more important than money. If I want better conditions for Nike But if I renege on the endorsement agreement with Li Ning, I may lose more in the future. I can see this very clearly."

"But, don't you want to redeem something?" Alyssa winked at Wang Fei.

"Eh? How to save it?" Wang Fei asked.

"Then publicize your rejection of Nike's high price, I believe this will definitely increase your reputation. Moreover, there may be some unexpected gains." Alyssa said.

"Really? Then help me spread the word. It's best to do it in a clever way." Wang Fei nodded with deep understanding.

"Don't worry, leave this matter to me," Alisa said.

After chatting with Alyssa, Wang Fei packed his bags and followed the Rockets on their way to the away game.

However, what Wang Fei didn't expect was that that night, he received a call from Chen Yadong, the marketing director of Li Ning Company.

(End of this chapter)