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Chapter 28 Design Morning
Lin Xiaoming continued: "About two months ago, National Satellite TV organized a foreign inspection, including National Satellite TV, all satellite TVs including National Satellite TV selected one person to participate in this inspection, the itinerary was about two weeks, the main inspection It’s the big TV stations abroad.”

After taking a sip of water, Lin Xiaoming said with some emotion: "I am the representative elected by our Shenning Satellite TV. Did you know that CNN in the UK broadcasts 24 hours a day, and ABC and CBS live programs in the United States start at 5:30 in the morning. Yes, at that time not only us, but even some leaders of National Satellite TV were stimulated, the gap was really too big."

Ye Xia didn't know anything about these things, but from Lin Xiaoming's sighing tone, he still clearly knew that compared with foreign TV stations, the gap should be very huge.

"You should have heard of the famous 6.11 incident. It took ABC and CBS in the United States less than 15 minutes from receiving the notification to live broadcasting the report. Do you know what this means? If there is no TV station's rapid If the reaction is broadcast live, there will be no classic picture of the second plane crashing into a building that shocked the world, which is not something that can be generalized by a piece of news.”

Perhaps it was because Lin Xiaoming felt that what he said seemed to be a bit off topic, so he said to Ye Xia again: "Some of our leaders have watched the [Second Wave] that you participated in filming in Jinhai, and among them, Deputy Director Yu Manshan It even directly gave high praise, which is why you were directly transferred to our provincial station. I hope you can work harder for this morning news program."

Ye Xia naturally readily agreed. After leaving Lin Xiaoming's office, a staff member brought Ye Xia to an office. From the messy environment inside, he could deduce that this office should be moved out temporarily. There are several staff members cleaning up.

There was still the words "Morning News Column Office" on the door. Seeing this situation, Ye Xia didn't say much, and immediately started to clean up. While tidying up, she also got acquainted with the staff inside.

Sun Tian, ​​in his 20s, handsome and tall, was transferred from the news center and was the former host of the "Thinking and Observing" column.

Han Xueguang, in his early thirties, with relatively regular facial features, was transferred from the editor-in-chief's office.

Dong Tai, 35 years old, is a member of the camera team of the TV program center.

Jiang Sha, female, in her early twenties, very handsome, a TV column center, a reporter for "News Investigation".

There is no personal desk in the office, only a long table in the middle. It is more like a meeting room than an office. Just after packing up their things, they sat down around the meeting table in the middle and started chatting.

Sun Tian seemed a little familiar, and said directly to Ye Xia: "Brother Ye, I watched the feature film you filmed in Jinhai City. It really surprised me for a long time. I didn't expect that local TV stations could also film Such a good feature film."

Ye Xia smiled and said, "It's also the result of everyone's brainstorming."

Dong Tai also joined in and said: "Xiaoye, you are a little humble, your sentence [love the scene you filmed like you care for your eyes, and care for the details you discover like a child, this is a kind of "television civilization" , is true respect for the audience.] It has been regarded as a standard by our director Yu, and he often uses this sentence to teach us."

Jiang Sha on the side also said: "And Brother Ye, your hosting style is really amazing."

Although they were all compliments, Ye Xia felt something was wrong. It seemed that it would not be so easy in this morning column.

Not long after, Lin Xiaoming walked in and said with a smile: "How is the environment, is it okay?"

Several people were speechless looking at the so-called office, but they still said, "It's pretty good."

Lin Xiaoming nodded and said, "This Ye Xia, you already know each other, so let's discuss the morning news."

When everyone heard Lin Xiaoming's words, they immediately took out their notebooks and put them on the table. Their expressions were no longer the laughing and joking they had at the beginning. They all knew that the start-up stage of the morning news had come.

Lin Xiaoming coughed lightly and said: "Let me say a few words first. I think everyone has heard the saying that you should eat a good breakfast. This view has been generally recognized by everyone. It is also true for our TV station. In the same way, we prepare breakfast for the audience and provide spiritual food for the audience, what did we provide before?"

"Traditional thinking is terrible. Everyone thinks who will watch the morning show? So we provide the audience with leftovers. Now that the country is developing, people's living standards have improved significantly. Now it is not only required to have breakfast Well, our TV station’s breakfast should also be prepared, all the leftovers from the past have to be thrown away, we have to learn from the most particular Pearl people, and provide our audiences from Shenning to the whole country with a breakfast like seven dishes and eight soups.”

Lin Xiaoming's words were impassioned, and many people present were encouraged by Lin Xiaoming. Ye Xia also had to admire Lin Xiaoming's speech level, and then they started a discussion on the morning news column.

Sun Tian first spoke: "I thought of a unit. Since our column is positioned as a service type, I think we can make a small unit that teaches people to cook. What is a service category? It is to solve people's basic necessities, and we broadcast The time to go out is almost the time to make breakfast, so I think I can attract a part of the audience."

Ye Xia heard Sun Tian's speech, and wrote directly on the notebook: "Sun Tian, ​​cook!"

Lin Xiaoming just nodded and didn't say anything. Then Han Xueguang said: "I also have an idea, for the service category, we can make a unit that teaches people some common sense, tricks, and tricks in life. This program is the closest to the audience. , are some of the problems encountered in life.”

Lin Xiaoming felt a little helpless in his heart, but he still didn't say anything. After all, it was the stage of initial creation, and the most important thing was to brainstorm.

Jiang Sha also began to say afterwards: "I think we can add a consumer guide unit. We have things and products with relatively high cost performance in Hunhe, which can be of great help to the audience."

Everyone talked very excitedly, and finally even Dong Tai from the filming team said: "I also thought of a unit, which is an appreciation unit, and that is to make the most popular things into a unit, such as fashion shows, car competitions, showcasing All of them are the most cutting-edge of technology and the times.”

Ye Xia was a little speechless, now he was deeply aware of Lin Xiaoming's words: that is, traditional thinking is terrible.

Unexpectedly, the first discussion on the morning news has already fallen into the quagmire of traditional thinking. If the original Ye Xia would not feel anything about the small units they mentioned, he would even feel good, but he has The hosting experience and hosting skills in another time and space, but found that Sun Tian's thinking has fallen into a misunderstanding.

There is nothing wrong with positioning the morning news on the service type, but the service type should not be considered in a narrow sense as daily necessities, rice, oil, salt, soy sauce, vinegar and tea. They do not have an accurate understanding of the service type column at all.

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(End of this chapter)