traffic hosting

Chapter 29 Lin Xiaoming's Negative Method

Lin Xiaoming saw that the "backbones" he had personally recruited had finished speaking, so he added, "By the way, Ye Xia, tell me, do you have any ideas for our morning show?"

Ye Xia saw Lin Xiaoming calling his name and pondered for a moment. He was a little confused. Through chatting with Yang Rengang, he already knew that he was positioned to participate in the National Satellite TV host competition after the year. This was a big deal for him. It is very important. It stands to reason that he should perform well during his time in the province and Taiwan.

However, the previous chat with those "backbone" made him a little hesitant. If he told the truth, would it be detrimental to the unity of the entire team.

But after thinking about it for a while, Ye Xia made a decision in his mind. His goal was to fight against the top domestic entertainment companies. As for the provincial TV programs, he really didn't have much thought about other things.

Ye Xia said: "Director Lin, does our Shenning Urban Life Channel already have a service column?"

Lin Xiaoming nodded and said, "That's right, there is a file called "Morning Hunhe", which is also about location-based services."

Ye Xia added: "Although our morning news is a comprehensive channel, the audience is still mainly composed of Shen Ning. As far as I know, the content of the column "Good Morning, Hunhe" already includes teaching people how to cook. , medical advice, life skills, consumer guides, travel manuals, etc., the content covers almost all aspects of life services.”

"Besides, Urban Life Channel is already very mature in this column. If we choose overlapping positioning, then we can be sure that we must choose loneliness, because the service program itself is difficult to generate a sensational effect."

"I used to say a word when I was at Jinhai TV Station. If a TV program wants to attract attention, it must have several means, that is, entertainment, socialization, and news."

Ye Xia didn't give specific examples, but made a speech on the understanding of the service positioning column.

Lin Xiaoming nodded, seeing that everyone sitting here had finished speaking, he concluded: "What Ye Xia said is very good, it is positioned as a service column, not necessarily about ordering people to cook, seeking medical advice, and life skills. Wait for the things about mother-in-law and mother."

"When I, Lin Xiaoming, created a new column, I had my own method, which was the negative method. Sun Tian, ​​the unit columns mentioned by you guys have already been involved in the life channel, so I want to negate it. Now the problem The key is that our thinking has not changed."

"The purpose of creating this column is to make our Shenning audience want to turn on the TV every morning and watch our column, but there is a prerequisite for this, that is, to turn on the TV The machine, the program that the audience sees is fresh enough, we must have something that catches the eye, wakes up the audience from the ignorant half-sleep state, and makes them excited quickly."

After hearing Lin Xiaoming's speech, Ye Xia couldn't help feeling a little bit emotional. He is indeed the director of the column center of the provincial station. Compared with Ren Qianji of Jinhai TV station, his level is much higher. Not to mention anything else, it is Lin Xiaoming's proposal. Ye Xia admired the method of negation.

In the traditional way, as Lin Xiaoming's speech was broken, the plan that had not yet been formed was overturned, and Sun Tian, ​​Han Xueguang and others also became a little listless from the excited state at the beginning.

Ye Xia said at this time: "The idea provided by Director Lin is very good. First of all, we are already unified in terms of thinking, that is, we should not make a column that replaces others, but a column that cannot be replaced by others."

As soon as Lin Xiaoming heard it, he immediately applauded: "That's right, Xiaoye's words are very good. Instead of making a column that replaces others, I want to make a column that cannot be replaced by others. If you have any other ideas, speak out together."

Seeing the excited light on Lin Xiaoming's face, Ye Xia didn't go around in circles anymore, he was going to say what he thought was the right direction first, so he said: "Our new program must not be far away from the news, and the section must not be too big. There are too many and too complicated, and the columns broadcast every day are different, it is difficult to form a scale, and it is difficult to cultivate a fixed audience group."

With Lin Xiaoming's affirmation, the direction was soon determined, but the problem still existed, that is, the distance is very bright, but the near is blurry.

When it comes to the operational level, what kind of content can be used to enrich this one-hour new column time?
Speaking of which, Ye Xia enjoys the process of creating a column from scratch, just like starting a business. The fun may lie in finding clues from disorder, exploring laws in chaos, and discovering new continents in the unknown.

This meeting was actually just the first meeting. Lin Xiaoming did not expect that all the problems would be solved in this first meeting. For now, it was quite good to be able to unify his thoughts and decide on the general direction of the new column.

When Lin Xiaoming adjourned the meeting, he left a topic for everyone, that is, on the premise of a clear direction, think about what content to use to enrich the one-hour column time.

Time soon came to noon, Ye Xia came to the canteen of the TV station to prepare for lunch, the food in the province was very rich, and it was a buffet, Ye Xia picked out a few dishes and came to the dining table to prepare for dinner.

After taking two bites, he smelled a burst of fragrance, and when he looked up, he saw Li Bingyu sitting opposite him with the food.

Ye Xia said: "What a coincidence, you also eat in the cafeteria?"

Li Bingyu said with a smile: "Why can't I eat in the cafeteria? By the way, how about the first day at work?"

Ye Xia also briefly talked about her participation in designing the morning news column, and then asked: "By the way, which column are you hosting?"

Li Bingyu smiled bitterly. She was a household name in the provincial TV station, but this person actually didn't know which column she was hosting. She thought about what happened in the morning. For her own sentimentality, this might be the most embarrassing thing for her. .

"I am the host of [Super Anchor], a music variety show co-produced by our provincial station and several domestic live broadcast platforms." Li Bingyu said.

"Oh? What exactly is going on? Tell me about the quilt." Ye Xia asked curiously.

Unexpectedly, Li Bingyu is the host of a music variety show. Isn't this the program he hoped for? He really didn't pay attention to it before, so he decided to watch this program when he went back.

Li Bingyu said helplessly: "Brother, it's time for dinner, can I keep talking like this?"

Only then did Ye Xia realize that Li Bingyu hadn't even eaten a bite of rice, so she quickly said, "Eat first, um...eat first."

When the people around saw a flower in Provincial Taiwan, they actually had dinner with a boy they had never seen before, not to mention talking and laughing. They couldn't help but wonder where this boy came from.

At this time, Ye Xia also noticed the whispers around her, so she stopped talking and hurriedly started to eat the food on the plate.

(End of this chapter)