The richest man starts from a street stall

Chapter 221 Mobile phone store plan

The company is preparing to sell mid-to-high-end clothing, which is a plan that has been set.

Chen Shi established Shenshi Communication Co., Ltd., mainly to open a store of communication electronics and retail mobile phones.

According to relevant survey data, there are a total of 60 mobile phone retail stores (authorized + non-authorized) across the country. Even though there has been a wave of store closures in recent years, there are still a large number of brands that have opened stores, so the overall number of stores is still a huge number!

Mobile phones, like many electronic products, are standardized products that are easy to compare. Nowadays, no matter whether it is a physical store or an increasingly common e-commerce store, as long as they are genuine products, the prices of mobile phones will basically tend to be similar, and there will not be too much difference.

There are more and more mobile phone brands, more and more practitioners in the mobile phone retail industry, and more and more fierce competition.

Therefore, the cost of mobile phones is very transparent, and the retail profit itself is not very high, generally only 5-10 points of gross profit.

In actual calculation, a mobile phone worth 2000 yuan may only have a retail gross profit of [-] to [-] yuan.

The higher-end models only have a gross profit of four to five hundred yuan, or even seven to eight hundred yuan.

Of course, this refers to genuine mobile phones from regular channels, non-returned and parallel imports (goods sold through abnormal channels and improper means, of course, the things are not counterfeit goods, the host is the same, but the accessories are not complete or the service is not guaranteed).

There are also the latest models of individual strong brands, which are relatively popular and have low profit points. A mobile phone worth several thousand yuan only has a price difference of a few hundred yuan.

Therefore, the gross profit margin of mobile phone retailing is far less than that of retailing clothing.

Chen Shi doesn't have a deep understanding of the gross profit of mobile phone retail, and mobile phone stores don't just make money by selling mobile phones.

He found Wu Lei and Fang Zhiyuan from the marketing department, and Zhang Ning and Liao Kai, two ordinary employees of the marketing department who are more familiar with mobile phone products, to have a chat.

Zhang Ning and Liao Kai both worked in the mobile phone business, and Chen Shi asked them to help collect information.

Chen Shi asked the four of them to sit on the sofa in the office, sat down himself, and went straight to the topic: "I came to you, mainly to talk about mobile phones. I am going to set up a new subsidiary to specialize in retailing mobile phones and peripheral products. Mr. Fang and Mr. Wu The manager is still in charge of the clothing business."

"What kind of mobile phones do you all use? How much is the price?"

Chen Shi has two mobile phones in total. An old mobile phone is used as an alarm clock at home, and the new mobile phone is a new model from Huawei, which cost more than 5000 yuan.

He bought Pingguo and four-star mobile phones out of curiosity before, but he found it difficult to use them, so he threw them to Yuran.

Fang Zhiyuan took out his Huawei mate8 and showed it off to everyone: "It seems to run very fast. My daughter-in-law bought it last year. I forgot the price."

Wu Lei also took out his mobile phone and said, "P9, new one, three thousand four."

"Hey, Pingguo 6S, 5000 yuan, one and a half month's salary is gone." Zhang Ning touched his nose, smiled embarrassedly, and took it out and put it on the table.

Liao Kai saw that everyone also took out their mobile phones, so he said, "Mine is Redmi 2, it's about [-] yuan, it feels pretty good."

"Manager Wu, how much gross profit do you think your P9 can make if you retail it?" Chen Shi bought a P9, three 4000 yuan mobile phones, and he thought he could make a profit of nearly [-] yuan.

But think about it, it’s not possible. The price in the online store is not much cheaper than that in the physical store, maybe only two or three hundred yuan cheaper.

If the physical store can make a profit of 1000 yuan, the online store must make small profits and sell more, even if it only earns 300 yuan, it is not only 300 yuan cheaper.

Wu Lei thought for a while, thinking that the boss was testing him, looked at the easy-going face of the boss, and said: "I bought it from a physical store, and the gross profit is estimated to be about 500 yuan. When I bought it, I gave it a mobile phone case and earphones. A mobile phone film.

I bought a mobile phone the year before last, and the main unit seemed to be cheap, but the phone case and film had to be purchased separately, adding more than 200 yuan, which is too bad. "

After Wu Lei finished speaking, Fang Zhiyuan laughed and said: "Some stores are like that. The mainframe makes less money, so it must be earned from other places. Or a store of two to three hundred square meters, with several shop assistants and rent, sells at least a day. It takes five high-end mobile phones to keep the store open."

Mobile phone cases, mobile phone film and other accessories, such products seem inconspicuous, and the value of a single product is not high, but because of the relatively large gross profit margin, this is a very important source of profit for a store.

A Pingguo mobile phone case can sell for two to three hundred yuan, but the cost of this thing is extremely low.

Functional accessories for mobile phones There are many functional accessories for mobile phones, such as power banks, wires, cars, chargers, etc. These products are basically important sales points in stores, because they are more intimate with mobile phones and are easier to buy.

Fang Zhiyuan was not very supportive of opening a mobile phone store, and said: "Boss, if you open a mobile phone store, the profit point is actually not as good as selling clothes. The capital for holding goods is too large, and the capital turnover is slow. Our clothing store sells 40 yuan a day. The gross profit is close to 30, and the price of the goods is about [-]. It is enough to pay for the goods for three days, and you can also delay the payment.

If you retail mobile phones, with a gross profit of 30 a day, you may need two or three million goods, and the distribution of goods will be more than 300 million, or even far more. "

If you want a gross profit of 30 yuan, you have to sell [-] mid-range mobile phones.

If the boss opens a mobile phone store and can be as popular as a clothing store, Fang Zhiyuan supports it, it would be foolish not to make money.

But selling mobile phones is more troublesome. It requires shop assistants to teach customers how to operate, and may also need to download things. It is definitely not as fast as selling clothes.

Of course, there are also Pingguo specialty stores, where as soon as a new machine comes out, customers line up to grab it, and the specialty store only sells it, and if they want the clerk to operate it for them, there is no time.

However, there is a lot of financial pressure. For the popular new models, the purchase price needs to be paid in advance, or the full payment. Ten thousand units is tens of millions of funds.

If [-] units are sold out, it is estimated that we will have to wait for the goods, and sometimes we have to wait a month or two to get the goods.

If the clothing store is booming, if you open ten mobile phone retail stores, each store can sell [-] units a day on average. If you want to maintain the hot sales for a month, you need to prepare more than one billion yuan.

Otherwise, there is no way to get the goods.

If he were a mobile phone manufacturer, he must be the one who pays the full amount, who has the most money, who queues up early, and whoever gets the goods first.

In order to consider other dealers, it is impossible to give the inventory to only one dealer, even if there is a lot of money, with more than one billion funds, it may be good to get half of the first batch of goods.

Chen Shi crossed his hands, rubbed his chin, and looked at Fang Zhiyuan's explanation.

He had thought about this before, but he didn't expect the financial pressure to be so great.

But if you don’t do it if you have the money, don’t give up.

When Chen Shi established a communication company, he must recruit other personnel. It is impossible to transfer personnel from a clothing company. There is still a shortage of personnel there, so another person in charge must be recruited.

If it wasn't for Goldfinger's limited popularity, he would definitely want to open more clothing stores in other cities.

If the mid-to-high-end clothing stores are completed in five cities, they must find another way to make money, and it is impossible to only focus on the clothing industry.

The Meibang specialty stores in the other three cities will officially open on the National Day.

The plan to open mid-to-high-end clothing stores has already begun.

In a maximum of four months, the clothing store plans in five cities have been completed.

For this book, Chen Shi plans to serialize it for one year, not because it is impossible to finish the book ahead of time, but because he has no confidence in raising the golden finger to level 11 and above when he starts a new book.

Therefore, we can only find ways to make more money and accumulate more loyal fans within a year.

(End of this chapter)