The richest man starts from a street stall

Chapter 377 Experience Store

After everyone left, Yang Hanwen stayed alone. After they all left, he said to the boss with a little anxiety: "Boss, are you free? I have a business plan that I want to talk to you about."

His business plan is relatively expensive, but it is very helpful for the long-term development of the company, and he is most afraid that the boss will not agree.

Chen Shi's eyes sparkled, and he took over his copy with a little anticipation: "Oh? What a good plan, let's talk about it."

Yang Hanwen took a deep breath before saying, "Boss, it's like this. I want to build a cultural experience store."

Seeing the boss nodding, still smiling faintly, he breathed a sigh of relief, and began to talk eloquently:

“Our company’s cultural products are becoming more and more abundant, mainly your boss’s physical books, comics, animations, and novel peripherals, which have formed a large market scale.

Therefore, I want to strengthen the influence of these cultures, expand market demand, and conduct diversified consumption through the form of experience stores.

On the other hand, we sold nearly [-] million physical books last year, and the mailing fee alone accounted for a large part.

Nowadays, the postage cost is 3000 million yuan every month. If we build experience stores in each provincial capital, which are equivalent to direct-sale stores and sell physical books, the reduced postage can almost offset the store rent.

Of course, nearly [-] sets of books need to be sold to offset the rent, and an average of [-] sets of books are sold every day.

At the same time, the experience store is used to display our company's products, so that readers can approach us more directly.

As for the name of the store, we plan to use your name, the boss, to call it Chen Shi Cultural Experience Store. "

Chen Shi listened with great interest and saw him pause for a moment and comment appreciatively: "Haha, don't use my name in the name of the store. It can be called Shenshi Cultural Experience Store.

Your plan is good, and you don't necessarily sell my novels, as long as you have good cultural items, you can also sell them.

If we can increase the influence of our company's products, we can do it even if we lose some money on our books.Well, let me look at the plan first. "

Chen Shi took over the plan, and first looked at the catalog, operation plan, market positioning, market analysis, profit model, concept, experience form, site selection, area, layout, capital investment, personnel construction, auxiliary marketing, etc., dozens of pages These details are included in the plan, and a shop decoration drawing is designed.

Chen Shi praised: "It's pretty well prepared."

Yang Hanwen didn't dare to be proud in front of the boss: "There are many problems, I hope you can give some suggestions to see if it works. It will cost a lot of money to actually experiment."

The boss's time is precious, and Yang Hanwen dare not show the boss a rough plan. This plan was discussed by several management members of their cultural company, wrote a draft, and revised it repeatedly before finally showing it to the boss.

This experience store is the link between products, brands, publishers, and writers, and it is the last mile for products to face consumers.

It has many functions. It can provide the transaction conversion rate of physical books, strengthen the influence of authors, enrich channel channels, establish an exclusive sales network, open up the terminal entrance of products to consumers, and obtain service big data at the same time, and provide support for enterprise transformation and product development. Provide market support.

As long as the number of fans is large enough, anything can form an industrial chain.

In a word, it is the cultural ecosystem.

If it is formed, it will be very easy to make money, and the direction of profit is diversified, low-cost, and mutually reinforcing.

There is a problem that I have to face. The boss is still young now, but if a hundred years later, if the boss's previous works will pass by with time, his influence will become weaker and weaker.

If Chen Shi's image is damaged one day, Shenshi Group Culture Company will also be easily hit.

As far as the group is concerned, only the cultural company is particularly dependent on Chen Shi.

What if Chen Shi stopped creating.

Not only Yang Hanwen thought of this, but also Chen Shi.

It's just that Yang Hanwen doesn't want to mention it at the moment, but Chen Shi has already mentioned it just now and supports it.

Chen Shi's works alone are insufficient and somewhat monotonous.

If a huge experience store network is established, as long as the number is large enough, compared with Qihang Group, except for the online platform, these online platforms are really incomparable.

Chen Shi commented: “This experience store can also be used as a bookstore to sell books, novel peripheral products, and as a gathering place for fans.

It can even sell food and drink, and provide free charging.As long as there is popularity, business will not be bad.

This market is huge and caters to the needs of readers. Demand is the market and the core of the market. "

Chen Shi asked while watching, Yang Hanwen took a pen and a notebook to record, feeling that the boss's inspiration was very powerful and full of ideas.

Chen Shi's inspiration came, and his ideas were wild: "For beverages, manual vending machines can be replaced by automatic vending machines, and pick-up and delivery robots can even be used. The labor cost will become higher and higher, and the number of personnel will be reduced.

Also, we have to make something that no one else has, or how to appeal to non-fans. "

"Such as tableware, can be customized according to the content of the novel, let's see if we can get some cultural characteristics and popular ones.

For store design, make more plans, select the good ones, and then synthesize and summarize the design advantages of each plan for unified decoration.

You can also solicit opinions from fans and make a survey report. They are the consumers. We can do it on our official website. If you have this resource, you can make good use of it. Good opinions can provide prizes, and copying this plan is also for the experience store. Advertisement kills two birds with one stone. "

Yang Hanwen was really impressed: "Boss, it's amazing, so many of us didn't think of it."

Chen Shi laughed: "It's amazing, the most important thing is for you to come up with the inspiration for this experience store. Let's collect more opinions from fans, maybe there are many that we didn't think of."

"Well, boss, that's a good idea."

"How about this, Mr. Yang, if you buy a store on a pedestrian street in each city, the first floor should reach [-] square meters, and you can buy the second floor by the way. The first floor displays products and sales, and the second floor is a comprehensive area, where various boutiques are displayed. Fans Gathering area. You should investigate first, what I said may not be good."

Chen Shi made some requests, then said silently: "I always feel that housing prices will start to rise sharply in the second half of the year, and I will try to buy more real estate in these three months. Two stores can be built, and small cities are temporarily put on hold.

Let's do this, invest a billion dollars first, and see how many shops we can buy. "

The development of the world in his previous life was basically the same as that of this world. Chen Shi thought that from the second half of the year, housing prices would rise sharply.

For example, in Chengdu, prices have increased by 50% in just one year.

Goldfinger does not allow him to use leverage to steal houses, and it is allowed to buy them for a few years and then sell them.

So he simply bought more real estate and bought more than ten or twenty villas at the same time. Chen Shi planned to hand over this matter to Yuran.

The two discussed for a long time, during which, when it was almost ten o'clock, Chen Shi used the golden finger to increase the popularity of the store in New Ten City.

Moreover, in all mobile phone stores, Chen Shiduo screened out foreigners.

Screening foreigners in this city, the loss of popularity is ten times normal.

Chen Shi has no shortage of popularity.

Haha, I never show any mercy when it comes to making money from foreigners.

Chen Shi is eager to earn all the foreigners' money, and he can go back wherever he came from, but the money must be kept.

This is what he did, in a disguised form, to win glory for the country.

(End of this chapter)