Stall setting starts from Malatang

Chapter 191 Chapter 190

Lin Xiaojian watched it as an ordinary viewer. The video was really well shot, and the plot was full of ups and downs, which was very attractive.Most of the store-exploring videos have no plot, and you can eat directly when you enter the store.Because of the addition of a plot, this video is more than ten seconds longer than Xiao Yuer's usual video. I don't know if the length of the video will affect the promotional effect.

Before this, he didn't even know that videos had such a completion rate.I often see a certain video advertised as having over [-] million views, or even over [-] million views, but never publicizes its completion rate.The more people watch the video, the better the publicity effect will be. It also depends on how many people watch it from beginning to end.After Zhong Lingling explained it, Lin Xiaojian also felt that this data was of great reference value.Those who only watched it for a few seconds may have passed by accidentally, or were attracted by the title, but found no interest after reading the content. Most of these viewers cannot be converted into customers.Those who can watch the whole process are more likely to be interested in Kobayashi Malatang.

Whether this video will be popular or not, even Zhong Lingling and the program team themselves are not sure.Many popular videos on the Internet are inexplicably popular. It was only after Zhuge Liang analyzed it afterwards that he figured out that here reflected social hot spots, and there showed impetuous people.But the next time I shot in this mode, it overturned. It was very mysterious.

Regarding the matter of operation, Lin Xiaojian is of course willing to trust Zhong Lingling and the others as professionals, and he can't give too many opinions.After watching the sample, I thought it was good, so I didn't say much, leaving the rest to them for further refinement.Now that Lin Xiaojian, the funder, nodded, Zhong Lingling began to contact the channel and prepare to launch.

"1000 living fans, should be no problem, right?"

Outside the work group, Lin Xiaojian had a private chat with Zhong Lingling.In order to cooperate with the publicity, Xiaolin Malatang naturally launched a promotion. Anyone who follows his Douyin or WeChat account can enjoy a 9% discount for Malatang and a 8.4% discount for Invincible Devil's Hot - the same as the activity on the Fengxian County Forum.

In his opinion, this strength is quite acceptable. If it was not for the completion of system tasks, he would never sell it at this price.The price of his roadside stall dishes is not expensive. Most of the dishes are 1-2 yuan, unlike the spicy soup in the mall. The cheapest green vegetables, kelp, tofu, and bean sprouts start at 2 yuan—these For 2 yuan, you can buy a pack of vegetables at the vegetable market!

"There will definitely be no problem this year, it's hard to say within a month."

Zhong Lingling said truthfully, she never expected that Lin Xiaojian's goal was a week!Although he registered all online community accounts such as Weibo, Fengxian Forum, and Fengzhou Forum in one go, she persuaded him not to run too many businesses, but to concentrate on one or two, so that he can't become fat all at once.

TikTok and WeChat are the two softwares most used by everyone. Originally, Lin Xiaojian thought about creating an official account on WeChat, so that any activities can be pushed to customers at any time.However, Zhong Lingling told him that unless it is a big restaurant and there is a dedicated person responsible for operating the official account, otherwise it is not recommended for self-employed individuals to make an official account, just a WeChat account.

She listed to him some private restaurants she had served, and most of them started with only a WeChat ID and no other investment.The most powerful one has already filled up 5 WeChat IDs, and can make thousands of turnover on WeChat every day. This figure makes Lin Xiaojian dumbfounded.

"Look at this Sakura Valley Sushi, which is local in Feng County. He made it in his own kitchen at first, so he could only take orders on WeChat, and deliver once a day at noon and afternoon, or 80 within three kilometers. There are two physical stores, and the daily turnover is more than [-] yuan."

Zhong Lingling sent a link. Lin Xiaojian opened it and looked at it. It was a publicity plan two years ago. The copy was similar to the current one. There were photos of the scene in it. It can be seen that it is indeed an ordinary kitchen.

Lin Xiaojian, a micro-businessman, has heard of it, but he always feels that it is not a serious profession. The promotional slogan is like a pyramid scheme. He keeps his mouth shut about his family and dear ones, and likes to mention luxury cars and mansions at every turn.In fact, wechat business is a very broad term. In theory, as long as you sell things on wechat, you can be called wechat business.The kind of people who often create negative news are only a small part of the WeChat business. Most of them are in the pyramid mode. Their sales mainly rely on brainwashing publicity rather than product quality, and they gain income by developing offline.

Those micro-businesses that Zhong Lingling mentioned are the real micro-businesses.Most of them used to be food lovers, and they liked baking, cooking, and marinating. It just so happened that these categories were suitable for takeaway, so WeChat provided them with an online platform to sell goods without using a physical store.

Many food suppliers didn't think about making money from this at first, but just shared their craftsmanship in the circle of friends.Because it is delicious, it has gradually gained a reputation. Some people often eat it, but they are too embarrassed to take it for nothing, so they simply spend money to buy it, and the rudimentary form of Weishang was born.

Wechat business does not have dine-in food, only takeout. In essence, it is no different from other restaurants, but the business model is slightly different.

Lin Xiaojian of Sakura Valley Sushi has an impression. He has recently begun to pay attention to well-known local catering brands and learn how to make a fortune from them.He knew that the sushi boss was a local young man and was not a chain store developed from outside. He did not expect that he started from a micro-business.Foreign dishes such as Japanese cuisine and steak pasta should be relatively high-end in his opinion. He has to sit in a restaurant with bright and clean windows, with white napkins spread on the table, knives and forks in his hands, and melodious and elegant tunes around his ears. The consumption is at least 150 yuan, but a family workshop can also make Western food?Business is still so good.

The micro-business model mentioned by Zhong Lingling has opened up new ideas for him. He has a fixed place of business, and it stands to reason that he has more advantages than these micro-businesses.When more people are added to the WeChat account, customers can order food directly on WeChat and deliver it by themselves on a battery car, which expands the scope of business and does not need to pay a commission for food delivery.

Lin Xiaojian joined Meituan Takeaway a while ago and chatted with it, only to learn that the platform charges a 20% service fee, which is at least 4 yuan.Based on his current order price of about 15 yuan, each order will deduct a service fee of about 27%, which is a ridiculous amount of money!No wonder there are so many people online criticizing Meituan for its monopoly.

Outsiders think that the profit of catering is very high, with a gross profit of more than 60%, but 3000% of the gross profit of physical stores today is really not high, and the rent is the biggest cost.Although Lin Xiaojian doesn't pay the rent now, he has learned about the rent of those shops on Zhenzhong Road, which is a little more remote, and it costs more than 100 yuan a month, which means 1000 yuan a day.Based on his current expectation of daily sales of 10, [-]% of the sales will be handed over to the landlord.If artificial hydropower, loss and depreciation are included, the net profit can reach three times in the end, which is not bad.

If it is a store with a better location, the daily rent will be 2-300, which is still the price of a store.If the business gets better in the future, if you want to set up a few more tables and set up two stores, the daily rent will be more than 500!

(End of this chapter)