Stall setting starts from Malatang

Chapter 192 Chapter 191, Wechat Business 2
"That's right, once I get my WeChat ID up, I can order takeaways directly, and I don't need to ask Meituan to open Beishan's takeaway service."

The growth task [King of Delivery] has always been Lin Xiaojian's heart disease. He has accepted this task for a long time, and he still has no idea how to complete it.Unlike the task of [Beishan Town's No. [-] Malatang], the end point can be seen and touched, as long as you work hard, it will happen naturally.

Beishan has not opened a takeaway service until now. Meituan and Ele.me only provide an online sales platform. There are only two ways to pick up the goods: in-store self-pickup and merchant self-delivery. Each order charges a small amount of advertising fees, which is not strictly speaking. It is not the takeaway service in the impression of young people.

Before the emergence of food delivery platforms, many merchants recruited their own delivery staff for full-time delivery.It's just that they can't integrate all merchants like the food delivery platform, and then use big data to allow riders to share food delivery information to optimize resource allocation.

Wechat business is Lin Xiaojian's first step in the field of food delivery.For example, during the free time after 7 o'clock, he can deliver food by himself or by Xiaohu.Most of Xiaolin Malatang's current customers are migrant workers who go to get off work in a nearby factory. When they get off work at night, they pass by to eat something to fill their stomachs. Few people come here to eat a bowl of Malatang.

With takeout, you can expand your sales space and serve these customers who don't want to go out.He often has this kind of need. Sometimes he is hungry at night and wants to eat something hot, but he is too lazy to go out and doesn't want to cook it himself. If there is takeout delivered to his door, he might spend a little money to treat himself.

"Sure enough, I still need to communicate more with professionals. This kind of brainstorming is quite meaningful, and it will have the effect of drawing inferences from one instance."

Lin Xiaojian nodded secretly and thought, living in the countryside all day long, his vision is narrow, and there are only flies and dogs in front of him, and he can't think of poetry and the distance at all.

Just a single idea gave him a sense of enlightenment.It's not that he doesn't know the concept of micro-business, it's just that the businesses around him rely on the sky for their food, and their way of thinking is inevitably influenced by them.

"If you want to attract fans, it's better to have a bigger discount."

"Your 9% off discount is not impressive enough. According to your average purchase of 15 yuan, the discount is only 1 yuan. Customers may not add friends randomly for such a small amount of money."

Zhong Lingling continued, when she chatted with Lin Xiaojian yesterday, she could feel his obsession with price.Many small bosses have a kind of self-confidence about their pricing, thinking that it is the most suitable, 1 point more is not much, and 1 point less is not much.Based on her experience, the price of Xiaolin Malatang is not expensive, but human nature loves to take advantage of it. Discounts are the best way to attract attention. Otherwise, why do so many merchants raise prices first when they participate in promotional activities? What about another discount?Obviously the price is the same as before the event, but the sales volume is much better. It can be seen that customers do not simply decide whether to buy based on the intuitive price.

"It's a little less, but I think this is already the limit I can bear..."

Lin Xiaojian scratched his head and said with some embarrassment.Although Zhong Lingling was not in front of him, he could feel her kindness.

"If it's just for publicity, it doesn't matter whether you offer discounts or not. There are also merchants who just use our platform for advertising."

"But if you want to generate profits in the short term, you still have to engage in promotions. Many small bosses use the increase in sales within a week after the event to test the effect of the event. If you can't even earn back the promotion fee, then you have to think about it. Is there any need to continue to operate. Especially if you want customers to pay attention to your account, it is really difficult without discount drive.”

"If you don't feel comfortable cutting money directly, why don't you get a full increase, just like a takeaway, where you get a free drink when you spend 15. You can buy that kind of small-package fruit juice in a box, and the wholesale price of a box is only a few dollars. Dime, it’s just an extra 0.5% off.”

Zhong Lingling continued to suggest that she has seen such a small boss a lot, and she is very stubborn about her price, service or quality, and she doesn't want to be so perfect. Will the business fall to this point?

Most of the time she is too lazy to communicate with these old stubbornness, it is meaningless.But now that I have accepted the order, I have to find a way to help them improve their performance and provide more reference plans—at least it seems that I have tried my best.If the effect is not good after the activity is completed, the other party will definitely throw the blame on the platform, and it will be easy to justify a few words at that time.

The full increase is a common means of promotional activities, and the intuitive experience is better than the full reduction. Many snack bars have activities such as free drinks or additional dishes.If you have an extra drink when you eat, the dining experience will be much more comfortable. Even if you don’t drink the drink yourself, you can take it back for others to drink.

How to turn a loss-making restaurant into profit, Zhong Lingling thought to herself that few people in Fengzhou were more professional than her.The vast majority of shops looking for Flavor Fengzhou for promotion are because the business is not good and they want to change.Stores with good business hardly find them to do promotion. Instead, they often have to advertise for free for well-known and time-honored brands in order to accumulate word-of-mouth.

After all, Fengweifengzhou is playing the slogan of exploring the shop, and many viewers don't know that there is a fee for shooting.If you always take advertisements for these loss-making stores that are too muddy to support the wall, over time, the audience will think that the stores recommended by you are not very good, and they will gradually lose fans.Occasionally, I still need to shoot some well-made, visit quality stores, the ones that whet the appetite just by looking at them, in order to retain fans.

"This option seems to be okay."

Lin Xiaojian propped his chin, thinking in another way: When he eats, especially spicy food, he can't help but want to drink drinks, especially carbonated drinks, which are quite enjoyable.If the merchant can provide it for free, isn't it just adding a friend?Scanning will not lose a piece of meat. If you feel uncomfortable occupying the position of friends, you often see the frequency of swiping in the circle of friends. If it’s a big deal, delete it. Drinks are not free.

It doesn't matter if it is deleted in the future, as long as it can complete the current system task.

After thinking for a while, he quickly decided on the content of the event with Zhong Lingling.The main reason is that he is also in a hurry now, the mission deadline is only one week, it has been several days, and after the advertisement is sent out, it will take time to ferment, and it may not be effective immediately.

"OK, I've already sent the final draft to the channel. You can check it again when you have time. If there are no accidents, you can see it at 8 o'clock in the evening."

"By the way, I have a few friends coming over for dinner tonight. They have eaten at the old Biantu restaurant. Why don't you invite them to eat there. See if you can make some interesting specialties. The seafood spicy that night I think it’s pretty good, can you buy more seafood to make Malatang, such as abalone and Wangchao? You can buy a little less, and if you buy too much, it’s a waste, just prepare a portion for four people.”

After talking about work, Lin Xiaojian never spoke to Zhong Lingling again, and was busy with his own affairs.It wasn't long before she sent a strange request.

"Ah, Seafood Malatang?"

"Abalone and octopus can also be blanched?"

Lin Xiaojian was stunned for a moment. The locals of Fengzhou called the small octopus Wangchao. It is a very delicious food. It is usually eaten with boiled sauce or boiled in pickled vegetable soup. He didn’t even think about it. .

(End of this chapter)