Stall setting starts from Malatang

Chapter 204 Chapter 203, The Real Internet Celebrity 4
"Business is not calculated in this way. If you sell a crab for 15 yuan and sell two copies a day, it seems that you can earn as much as selling one crab a day for 2 yuan. But in case the second copy cannot be sold for 20 yuan, What if the crab is dead? Then there will be a cost of 20 yuan!"

Old Liu Yu said earnestly that he persuaded Lin Xiaojian as his own.As an outsider, I can't wait to see top students make mistakes!Talking lightly and deeply is a taboo in social life.

"I see."

Lin Xiaojian nodded, not wanting to continue this topic.What Lao Liu said makes sense. The gross profit margin of hard vegetables at roadside stalls is indeed lower than that of ordinary meat and vegetable dishes. The fast food stall next door occasionally sells small fish and shrimps.But who told him to have a super fresh-keeping box? He is not afraid that the fresh produce of the day will go bad if it cannot be sold.

Even if you only sell one copy a week, you can guarantee that this one is the freshest, and your reputation will not be affected by spoiled dishes.

It's just that ordinary seafood like clams are not protected by the crisper, and the loss becomes higher.Fortunately, these kinds of seafood are cheap and good, and are deeply loved by consumers. They sell well every day, so keep an eye on them carefully, and pick out the bad ones, and you won’t be able to pick many.Calculated to lose one or two yuan a day, it is insignificant, so I will eat it myself.

"boom!"

It was another ordinary afternoon, just as Lin Xiaojian left the stall, a thunderous luxury sports car stopped in front of the stall.Looking at the streamlined curves, the four black exhaust pipes, and the logo of the car is a shield inlaid with a horse raising its front hooves, even if he doesn't know cars, his eyes light up: Another big customer!

He quickly lowered his head to see if he had brought enough wine and seafood today.

The one who got out of the car was a young man who looked very rich. He was about 25 years old. His bangs were dyed golden yellow, sticking out straight. There was a sparkling earring on his ear, and his clothes were full of broken diamonds. Embroidered with gold English name trademarks, dressed coquettishly like a Korean star.

"Do you only have these two kinds of seafood here?"

The sports car man stared at the small blackboard in front of the booth.

"Yes, these are the only two types of seafood that are available daily. If you want to eat other seafood, you have to make a reservation in advance and get up early to go to the vegetable market to buy it."

Lin Xiaojian replied enthusiastically, listening to the other party's tone, the crabs in the super fresher box were not enough for him.

"I also have clams, fish fillets, duck blood...these dishes are also delicious."

He quickly recommended something else, for fear that this big customer would slip away because there were too few dishes.

"Forget about fish fillets and frozen shrimp. I only eat live seafood."

The sports car man glanced at the sticky fish fillets on the plate, and said with disdain.

"Give me two servings of each crab and prawn, and cook a bowl of vermicelli. I'm afraid I won't be full with such a small amount of seafood."

He shook his head, with a disappointed expression on his face. It seemed that he drove here specially to eat this mouthful of Seafood Malatang.

Lin Xiaojian reckoned that the rich second generation who can go on a gourmet trip at will should be someone in Zhong Lingling's circle.

Xiaoyuer's TikTok video only mentioned his invincible devil hot food, and did not mention seafood. So far, only Zhong Lingling and the others know that his stall has seafood.It's a pity that Seafood Malatang was developed a little late, otherwise it would have been able to catch up with the omni-channel promotion of Flavor Fengzhou.

But think about it, it doesn’t matter much. If you really think there is potential in this area that can be explored, you can ask Xiaoyuer and the others to make another short video - isn’t it just about money?

With the spending power of the big customers who are interested in seafood Malatang that Lin Xiaojian has come into contact with now, the video promotion fee of two to three thousand can be earned back after selling more than a dozen orders, which is trivial.

Until this time, he finally realized the joy of marketing.No wonder it is said that the smell of wine is also afraid of deep alleys. How could the rich people be interested in Malatang?If he hadn't advertised, he might never have known about it.

No wonder those big companies spend so much money on advertising every year, Lin Xiaojian now understands.For a while, he often saw Douyin videos talking about business skills, and mentioned how much the marketing expenses of various well-known companies accounted for the annual income.He wondered at the time, does such a well-known company still need to advertise?Like Apple mobile phones and Mercedes-Benz cars, who would not know them?Are you still using it for advertising?Isn't it good to have more money to improve product quality?

When he was an apprentice in the factory, Lin Xiaojian was not interested in business information at all, and occasionally swiped to go directly to the website and skip it.After I came out to set up a stall, I felt that I needed a more open mind, and I started to like to watch these things.It has to be said that the idea of ​​a boss and a worker is completely different, although he is not even a small boss with his current scale.

In a narrow sense, his way of cooking stewed seafood in a casserole is no longer Malatang, or rather a special form of Malatang.He has searched the definition of Malatang on Baidu, which originated from the hodgepodge of seasonings and vegetables stewed by laborers in the rivers and lakes for work meals.People on the seaside adapt to local conditions, seafood can be seen everywhere, and there is nothing wrong with cooking Malatang with crabs and prawns.

Lin Xiaojian believes that the essence of malatang is random combination. You can eat whatever you want. It can be all vegetarian or all meat. There is no fixed combination, and theoretically it can be all seafood.

"Would you like more spicy?"

"It needs to be extra spicy."

"Uh, sorry, we only have slightly spicy, medium spicy and devil spicy here. If you can eat spicy, you can try devil spicy. The soup base is an extra 30 yuan, and you can get five yuan off immediately by following my WeChat account."

"No, 30 yuan is too expensive, you can give me medium spicy."

Hearing the word "too expensive" from a sports car driver, Lin Xiaojian couldn't help but feel a little ridiculous, but whether they want to spend money is their business, so I don't want to talk too much.He squatted down and took out the super crisper from the foam box with ice cubes, took out the lively seafood inside, and began to scald it according to the standard of medium spicy.

With the black technology attributes of the super crisper, it doesn’t matter whether it’s cold or not. He did this to show other customers, so that no one who knows how to store it will think his storage method is suspicious.

Before this, the super fresh-keeping boxes containing clams were placed directly on the cutting board, so that customers could see such a dish.Clams have strong vitality, and it is not easy to die if you toss them casually, so there is no problem in doing so.But live crabs and shrimps are very delicate, and they can't last long at room temperature without salt water. If they are still alive and well after being stored for a day, you will find something is wrong after a little thought.

Lin Xiaojian cooks seafood and vermicelli separately in two casserole pots to avoid cross-flavoring, which is regarded as a great respect for seafood.But the sports car man didn't seem to appreciate this. He didn't rush to eat seafood, but put the vermicelli into the seafood casserole, stirred it a few times, let the vermicelli absorb the delicious soup, took a few mouthfuls, and after filling his stomach initially , Then grab the seafood and start peeling.

　Thanks to BIGEAGLE and Tianshi Swastika for the monthly pass, the first article in the new year will receive the monthly pass, I am flattered~
　　I wish you all a happy new year and get rich early
　　
　
(End of this chapter)