Stall setting starts from Malatang

Chapter 210 209, colleagues are enemies 2
"The Mala Tang over there has too few dishes, just vegetables, meatballs, staple food, and not many decent meat dishes, which is boring."

"His special spicy is not spicy at all, it is far from the devil spicy, the advantage is that the price is cheaper."

"Look at his shop sign, it's clearly aimed at you, Boss Xiaolin!"

Seeing that Xiaolin Malatang has a stall name, boss Wu Ming thought it looked more formal, so he named it "Authentic Chongqing Malatang".In the eyes of those with a heart, this is an ulterior motive!Does that mean Boss Kobayashi's is not authentic?
"What's the matter!"

Lin Xiaojian smiled wryly when he heard the words: "Nine out of ten restaurants call themselves this way. As long as it's hot pot, it's authentic Sichuan; as long as it's Roujiamo, it's authentic Shaanxi. Don't they all call it that?"

"Boss Xiao Lin has a good temper!"

"If it's me, first block him for three days, let him know who has the final say in Beishan Night Market!"

Many people made a fuss, trying to instigate Lin Xiaojian and Wu Ming to carry it on.

"Beishan Night Market is not run by my family. It's nothing to block or decide what to do. Don't talk nonsense!"

Lin Xiaojian knew very well that where there are people, there are rivers and lakes. As the scale of Beishan Night Market continues to grow, those stall owners who cannot beat their opponents in normal operations have more or less other thoughts.

Don't say that mayor Lu is not his relative, even if he is a relative, the relationship is not used in this way!

He was clear in his heart, he and Mayor Lu were nodding acquaintances, and they hadn't spoken a few words, so what was the relationship.People probably appreciate the self-made entrepreneurial young man. Looking at his expression when eating Malatang, he is calm and not at all excited. The only few conversations are about future development, not like a foodie.

"Does he have very few dishes? What kind of dishes are there?"

Thinking of a customer complaining that Wu Ming's stall had too little food, Lin Xiaojian found an old colleague from New Oriental Plastics Factory and asked him to go and find out about the enemy.

Although I didn't intend to play any dirty tricks, but knowing the enemy and the enemy will never end in a hundred battles, so it is necessary to understand the opponent's situation in advance.

Originally, I wanted Brother Chao to go, but I thought that Brother Chao is now a celebrity in the Beishan Night Market. If I let others know that he ordered it, I am sure they will gossip behind my back.

Of course, my colleagues wouldn't mind doing such a small favor. Lin Xiaojian didn't take advantage of others, and reimbursed the full amount of money he bought, and then made him the same one, and he also gave him a clam by the way.

Clams are cheap and good, and a serving costs 4 yuan, but after adding clams to a bowl of ordinary casserole Malatang, it sublimates into seafood Malatang, which makes people feel much worse.

"Not many, not as many as yours. The staple food is all kinds of noodles and noodles...vegetables...balls...they are all very common varieties, not as rich as yours."

Every clam on the plate was alive and well, and the water jet was sprayed high and far. The old colleague poked it with his finger mischievously, scaring them to close their shells quickly.

"How do I feel about his stall... It seems to be very low-end, probably because of the comparison with you."

The old colleague struggled for a long time before finding the right words to describe it.

"Um……"

Lin Xiaojian nodded, understanding what he meant.Thinking in another way, if you are a consumer, you must also hope that the store has as many dishes as possible and has more choices.

It’s just that customers can’t see the loss cost of the dishes. Why most Malatang sells these dishes is because these dishes are the most suitable for blanching and the easiest to preserve.If it were fresh meat and seafood, if they were just placed in the open air, they would be almost spoiled in half a day.

Of course, how to preserve it is a headache for the store. The food you cook for customers must be the freshest, otherwise it will give a bad review.

"Eh...it's quite numb! Did you order medium spicy?"

Lin Xiaojian poured the packaged authentic Chongqing Malatang into his own bowl, choked after taking a bite, and raised his head to ask.

"It's slightly spicy!"

The colleague said quickly.

"It's so hot, is this the strength of authentic Chongqing Malatang?"

Lin Xiaojian chewed slowly. Except for the taste of the soup base, the taste of the dishes was almost the same. They were all bought in the vegetable market here, so there was not much difference.

"Is it 18.8 per pound? It feels more expensive than mine!"

After eating, he calculated the cost and profit of the other party from the price.

"His dishes are all very cheap, but the meatballs are a little more expensive. The green leafy vegetables only cost two or three yuan a catty, and if you sprinkle some water on them, the profit will be several times!"

Lin Xiaojian used to go to Zhang Guofu Malatang and Qingguo Malatang to check out their business model, but now it's his turn to be targeted. It feels quite interesting, and there is a vague sense of business war excitement.

However, he felt embarrassed to tell others that the competition between the two Mala Tang stalls deserved to be called a business war?
At present, the mainstream pricing method in the Malatang market is weighing, which is the case for well-known chain brands such as Zhang Guofu, Qingguo and Yang Liang. The prices of these stores on Junk Street range from 23.8 to 28.8 yuan.Selling by portion like Lin Xiaojian’s has become less popular in the past few years. In Southwest Province, this kind of food is usually called Chuan Chuan.

The names of different places are different. In his opinion, Chuanchuan, Maocai, and Malatang are actually the same thing.

The biggest advantage of weighing is that it saves the work of garnishes. It doesn’t take much time to wash the vegetables. It takes time to tie up the bundles and strings, and it will break your hands if you are not careful.Lin Xiaojian now spends two to three hours a day on side dishes, which is the level after he has upgraded to level 2 [Ingredient Processing] with his points.With his original Level 3 level, the efficiency was half as slow as this, and it was almost noon after the preparation.

"Should I also weigh it? It will be much more convenient for accounting and side dishes."

Another advantage of weighing is that it is convenient to calculate the accounts. You can know the price after taking the pots out of the skin and weighing them on the scale, instead of calculating one by one.

"Forget it, I have these kinds of seafood, and I feel uncomfortable weighing them..."

Lin Xiaojian doesn't know why he just doesn't like weighing, especially after he added seafood dishes.The biggest disadvantage of weighing is that the price of each dish is the same, and the price of 2 yuan per catty is the same as that of 12 yuan per catty.The ideal situation is that customers only eat vegetables and staple foods. The purchase price of these two items is cheap and heavy, and it costs 30 yuan to grab a handful.

If you meet a savvy customer who chooses expensive dishes to eat, the profit of this order will be thin.

"Let's mix it slowly, the big deal is to add a few more levels to [Ingredient Processing]. Speaking of which, I haven't learned the skill [Intermediate Seafood Processing], and I will develop in the direction of Seafood Malatang in the future, so I have to add this skill. .”

In the process of crossing the river by feeling the stones, Lin Xiaojian gradually determined his own development direction.

(End of this chapter)