Stall setting starts from Malatang

211 Chapter 210, Hermes in the barbecue world
Before he started to set up a stall, Lin Xiaojian went to the buffet, which was unscrupulous, and he specially picked expensive things to eat.

He can't afford high-end buffets, but the ordinary buffets in town that cost 50 yuan are still affordable. Every time he goes, he has to eat the equivalent of three meals a day before he is willing to put down his plate.

Although I know that overeating is not healthy, but I just feel that I will suffer if I don’t eat until I am full.

However, after starting to set up a stall, his mentality changed. He felt that the right amount is good, and the combination of meat and vegetables is very important.

In the self-service barbecue shop, he eats pork belly and beef tenderloin the most. Pork belly is the kind that is sliced ​​very thinly, and two slices per plate. He eats at least 10 plates, and the bottom of the pan is grilled until it is shiny and greasy.

After eating, Lin Xiaojian would show off by stacking all the plates together so high that the waiter would not let him take it when he came over and had to leave after eating.

But now I eat differently. In addition to increasing the proportion of vegetables, I also make some fruits and desserts after meals. I eat every kind of food in moderation.

Ever since he learned about the prices of seasoned beef tenderloin and pork belly, he was not very interested in these two items because they were not as expensive as he thought.

"I want to magnify my advantages and engage in differentiated competition with him."

Lin Xiaojian has never learned business knowledge, and what little common sense he has is from the Internet, including this differentiated competition, and he doesn't know whether it is appropriate to use it here.Just from a literal point of view, it is quite suitable to describe the situation of the two of them.

Since Wu Ming's Malatang mainly focuses on common flavors, while retaining the competitiveness in this area, he will vigorously develop the supply of high-end dishes. Isn't this equivalent to a blow to dimensionality reduction?

Dimensionality reduction strikes are also learned from Douyin. I often see news that a certain brand has reduced dimensionality strikes against competitors. This word sounds very cool.

If everyone has the same pricing model, then we can fight a price war, but now there are two types, and we can't fight if we want to.

For example, a customer who likes to eat vegetables must go to Lin Xiaojian for cheap food; if he likes meatballs, bean curd skin, duck blood and other light foods, then Wu Ming Malatang is cheap.

But if it is not particularly necessary, it is better not to fight a price war. If you lower the price, I will also lower the price. In the end, both parties will lose.If you sell cheaper than the other party, the order volume will increase, but you will earn less money, which is meaningless.

No one taught Lin Xiaojian this knowledge, he figured it out at work.During this period, I visited dozens of restaurants, large and small, and when I saw so many similar ones, I couldn’t help but compare them and analyze the pros and cons.

For example, there are so many Chaoshan beef hot pots. Why is the business of Niuzhidao not good, but Niujixian's business is very good?There must be a reason.

No matter how cheap the gimbap on Garbage Street is, it doesn’t affect the per capita price of sushi at the nearby Japanese food shop.Customers will not demand that sushi be sold at the same price as rice balls. Everyone knows that the cost of the two is different.

Lin Xiaojian didn't have these feelings before, and he only came out when he felt the threat of Wu Ming Malatang.Will rich people like Zhong Lingling eat this cheap Malatang?

The sales volume of seafood spicy hotpot is actually not good. Often one cannot be sold for two or three days. If it were not for the super fresh-keeping box, this product would have failed long ago.

The system only provides various black-tech props and stipulates the rules of use. How to use them depends on him.

After deciding how to deal with the competition from Wu Ming Malatang, Lin Xiaojian heaved a sigh of relief, saying that he didn't mind the opponent, but he felt a bit of grudge in his heart.

"Hey, why did this stall come so late?"

After the evening rush hour started, Lin Xiaojian didn't have the time to think about it.After finishing his work, he found that at some point there was an additional stall at the end of the road, with a small truck parked beside it, and a middle-aged couple was bending over to move stools.

He walked over curiously and took a look, and found that it was a grilled skewer stall with a rich variety, as well as fresh dishes such as razor clams, clams, pig brains, clams, duck tongues, minced meat, and pipi shrimp, which were better than those in the night market. There are so many ordinary barbecue stalls.

"Can these also be used for barbecue?"

Many people are eye-opening when they see the dishes in his freezer and are surprised that there are so many ingredients that can be grilled, and Lin Xiaojian is no exception.

"This stall will be my competitor!"

An idea jumped out of his mind almost instinctively, much stronger than facing Wu Ming Malatang.

The model that Lin Xiaojian was thinking about just now is a blow to Wu Ming Malatang. One is doing high-end business and the other is doing low-end business.As for this barbecue stand, it is clear that it is engaged in high-end business, and it is the same dimension of competition as him.

Ordinary barbecue stalls, grilled chicken wings are considered a special dish, but the special dishes here can't be seen at a glance, and there are many kinds of seafood.

"Hey, aren't you the owner of Tiantian BBQ? Why did you set up the stall here..."

Just as Lin Xiaojian was thinking wildly, Boss Wu Ming's voice sounded beside him.

"Barbecue every day? Do you two know each other?"

Lin Xiaojian took a look at Wu Ming and thought: Could it be that the two of them set up a stall in the same place before?This is not done in the city, the high-end and low-end have been sniped!
"He is known as the 'Hermes in the barbecue world', and everyone in Beishan Town doesn't know it!"

Wu Ming glanced at Lin Xiaojian and said in a strange tone.

"The Hermès of barbecue? So crazy!?"

Lin Xiaojian didn't know what Hermes was before, until he heard Zhong Lingling and the others jokingly called him "Hermes in Mala Tang" during the promotion this time, so he went to find out. He knew that it was a top luxury brand, a bag Package 10,000+ kind.

Even if he spends hundreds of thousands or millions to buy a car, he still understands that the expensive car has strong power, comfortable interior, and better practicality than ordinary cars. It's just that you get what you pay for, and you get what you pay for. There is improvement.But isn't the bag used to put things? A bag priced at RMB 10 is not necessarily much larger in volume than a bag priced at RMB 100, and it doesn’t have the freshness-locking property of a super crisper. So what’s the point of being so expensive?

The title of the article on Fengwei Fengzhou's official account is: "Only 30 yuan!"This "Hermes in Malatang" hidden in Fengxian County will let you experience the dominance of the devil! "

The name is very in line with the characteristics of the current self-media, using a lot of eye-catching vocabulary, and dozens of words can point out the characteristics, price, location and signature dishes of Xiaolin Malatang.However, "Hermes in Malatang" is just a slogan, and no one really regards it as a catering brand at the level of Hermes.

This kind of self-media promotion is based on how to attract traffic. Exaggeration is just the basis.How to properly express the characteristics of the restaurant without making people feel exaggerated and create a desire to go and taste it, can you show your skill.

(End of this chapter)