The Enhanced Life of Rampage

Chapter 70

The policy will be implemented on May 5st, so the sooner the advertisements are advertised, the better!

Time was running short, and Chen Xi didn't talk to Li Gang too much. After understanding what happened, he followed Li Juan to Xingyue Media, an advertising company not far from the Shanghai Municipal Environmental Protection Bureau.

"Xiao Chen, let me introduce you. This is the boss of Xingyue Media and a well-known all-around talent in the advertising industry, Guo Haichao, Mr. Guo."

After knocking on the door of an office, Li Juan pointed to a man in a suit and leather shoes and introduced to Chen Xi.

Guo Haichao was in his thirties and looked very energetic. After getting up and welcoming the two of them to sit on the sofa, he said with a wry smile: "Sister Li, don't make fun of me! I really want to be like you boasted. , then Chen Xi will not be invited to help rescue the scene today!"

After finishing speaking, Guo Haichao stretched out his hand to Chen Xi, "Hello, Chen Xi, I have also read your lyrics and creativity these days, and I admire them!"

"Mr. Guo, don't make fun of me, it's all just speculation!" Chen Xi laughed at himself quite self-aware.

In front of such big names in the industry, he didn't dare to take big money casually, not to mention that Chen Xi really felt that this time it was purely luck.

After some chatting, the few people gradually became acquainted, and the topic shifted to business. The three began to discuss the specific design of this public service advertisement.

"Chen Xi, what do you think?" After Guo Haichao asked him, he felt that what he said was a bit ambiguous. , Do you have any picture of the advertisement in your mind?"

After Chen Xi sorted out his thoughts in his mind, he said: "Then let me talk about my suggestion first, and you two will correct or add later."

"My idea is that since children's songs are chosen as the breakthrough direction of publicity, the production of public service advertisements must also focus on this direction, and strive to show a complete story to the citizens within tens of seconds of advertising time."

"What I was thinking at the time was to make a breakthrough from the perspective of early childhood education, and to gain the public's sense of identity with real and people-friendly images. If the rules of garbage classification were thrown out in a straightforward manner, I guess the effect would not be very good. Few people I am willing to look at these paths with my heart.”

After the two nodded, Li Juan asked curiously: "What exactly does early childhood education mean? Is it the kindergarten teacher who teaches the children the rules?"

"no!"

Chen Xi denied her statement.

"I personally think that the best effect of a policy advertisement is that the content of the rules and regulations cannot be seen in the advertisement, but through a short picture, people will actively search for this content after watching it! "

Guo Haichao was a little embarrassed, "Of course it's the best to be able to do this, but I'm afraid I can't achieve such an effect with just one song, right?"

"I have an immature idea, the two of you can help me figure it out and see if it's feasible?" Chen Xi was not shocked, but continued with a smile: "At the beginning of the advertisement, it gradually became clear with out-of-focus The picture introduces a kindergarten scene."

"In the picture, a teacher is standing on the stage clapping his hands while teaching the children below to sing a nursery rhyme, which is the song "Garbage Sorting". This scene does not need too long, about ten seconds is enough."

"Then the camera turned, and a father was walking down the street leading a certain child in the previous picture, and suddenly saw a passer-by randomly throw some garbage in his hand into a trash can that did not belong to its classification."

After saying this, Chen Xi habitually touched his chin with his arms, and added: "It is best to be a passer-by in his 50s or [-]s, between middle age and old age, and if he trashes, use a drink bottle instead Well, more natural!"

"Yes! A middle-aged and elderly man in his 50s, after drinking all the drinks in his hand, threw the drink bottle into a red box with 'hazardous waste' written on it in a row of classified garbage bins on the side of the road."

"In the last scene, after the child saw this scene, he felt that it was different from the nursery rhymes taught by the teacher. His simple thinking obviously couldn't understand this scene, so he looked up at the father beside him in confusion, and asked, 'Dad, why? That person throws the plastic bottle into the red box?'”

"The child's father didn't know how to explain this scene to the child. He stroked the child's hair with a complex expression and remained silent for a few seconds."

"In the end, it was pulled out of the plot by returning to the out-of-focus way, which not only echoed the first shot of the advertisement, but also facilitated the writing of promotional slogans under the blurred background image."

"As for the slogan..." Chen Xi struggled for a while before he tentatively said, "Sorting garbage is everyone's responsibility?"

clap clap

Guo Haichao stood up and clapped his hands, staring at Chen Xi with admiration, "Wonderful!"

"Except for the content of the nursery rhyme in the entire advertisement, only the child uttered a sentence full of doubts! It not only avoided the audience's aversion to all kinds of long speeches, but also accurately hit the key point of the contradiction, which made people think!"

"Wonderful! Wonderful!"

Li Juan on the side also looked at Chen Xi with a smile on her face. As a mother of two children, she could understand the scene in Chen Xi's description better than Guo Haichao. The feeling that she didn't know how to speak, made her feel sad from the bottom of her heart.

"I totally agree with the advertising part!"

After Guo Haichao praised for a while, he hesitated for a while, and still offered his suggestion: "But the slogan part, I think some revisions can be made. These eight words alone are a bit too blunt!"

"I'm also struggling with this problem, but I don't seem to have any good inspiration!" Chen Xi nodded after listening to his words, and scratched his hair in distress!

Guo Haichao is worthy of being an elite in the industry, and after thinking about it for a while, he came up with an idea, "That can be done like this, the four words 'garbage classification, everyone's responsibility' are reduced and placed as the theme in the lower part of the final screen, and In the middle of the shot, write something else in a bold font!"

"This sentence, as long as it is a summary of the final scene, also has the function of warning and pointing questions. The eight small characters below this sentence are what you click!"

Chen Xi thought about the ending scene he said, and felt that it was much better, so he nodded in agreement with him.

"Then the last sentence of the slogan is still undecided!"

There was a breakthrough in the matter, and it seemed that her work could be completed perfectly. Li Juan immediately relaxed, and said with a smile: "Fortunately, I have the foresight to call Xiao Chen to the scene to negotiate. You see , It only took half an hour to solve the troubles of a group of us for more than a month!"

Chen Xi didn't hear her words, at this moment he was immersed in the setting of the last slogan.

After muttering to himself for a while imagining the picture of his organization in his mind, Chen Xi suddenly stood up and clapped his hands excitedly, "Yes!"

"Don't let your scribbles become their troubles!"

(End of this chapter)