The Enhanced Life of Rampage

Chapter 71 Come to be a father!

"How about it?"

After Chen Xi finished speaking, he looked at Guo Haichao and Li Juan, "Under the illusory background, it can be vaguely seen that the father is stroking the child's head, and then typing two lines of large characters and one line of small characters."

"Don't let your sloppy,"

"Become their trouble!"

"—Garbage classification is everyone's responsibility!"

Seeing that the two were still contemplating, Chen Xi continued to conclude: "In this case, the shot of the kindergarten is about ten seconds, the shot of passers-by throwing garbage is about five seconds, and the last shot is about ten seconds, of which the head touching scene needs to be reserved for two to three seconds. Seconds, if it's a live-action shoot, the camera needs to focus on the father's eyes, highlighting the helplessness and worry that he hesitates to speak!"

"With subtitles and camera transition time, we can control the entire ad within 30 seconds!"

The two of them had come to their senses, and after listening to Chen Xi's time analysis, they both nodded and agreed with his opinion.

A 30-second ad is not too long!
"But in this case, you will suffer a great loss, Xiao Chen." After thinking about it, Li Juan still said this sentence.

In addition to the matter of soliciting words, the two have been in contact for a while. Li Juan has worked in government agencies for many years, so she still has some skills in observing words and expressions.

After several contacts, Chen Xi gave her a very good impression.

Humble and polite, enthusiastic and motivated, proactive, active thinking...
Although it can be seen that Chen Xi wants to make a name for himself through the planning of the Shanghai Municipal Environmental Protection Bureau, but this is not something shameful.

People can't just live for others. If you can help others and contribute to society while realizing your own vision, what's wrong with it?
According to Chen Xi's setting, the lyrics he wrote can only appear within the first ten seconds of the advertisement, excluding the problem of camera progression and transition, if three to four lines of lyrics appear, it is almost over.

Li Juan felt that this was a bit unfair to Chen Xi, and after hesitating for a while, she still expressed her worries.

"It's nothing!" Chen Xi shook his head nonchalantly. Just as he was about to drop the topic, he suddenly thought of something, "By the way, dual lines can also be synchronized!"

"The advertisement belongs to the advertisement. You can contact other departments and units to see if you can really promote this nursery rhyme in kindergartens in the city."

Li Juan did not give an accurate answer after thinking about it, "I have to discuss this matter with the leader first, and I have to communicate with my colleagues in the Education Bureau."

"Well, the rest of the things here are all professional things, so I won't participate. I'll go back to the unit and report to the leader about your proposal just now, and I'll let you know when there's a result."

Chen Xi stood up and sent her outside the door, "Then it will be hard for Sister Li."

······
After Li Juan left, Chen Xi and Guo Haichao continued to discuss the commercial shooting.

"In terms of the first scene, we can find a kindergarten to do real shooting. The only change is to add the actor who plays the child in the last scene."

"However, some kindergarten teachers' singing skills are average, and it is possible that their Mandarin is not standard. Should we find a singer to play the role of teacher?" Guo Haichao expressed his thoughts.

Chen Xi shook his head and smiled, "Mr. Guo, you have fallen into business thinking!"

"What we want to shoot is a public service advertisement, and we don't have to demand perfection in everything. The truth is the most important thing!"

After Guo Haichao thought about it, he laughed at himself helplessly, "That's right!"

"After working hard for more than ten years, now my mind is full of money, and my thinking is rigid. No wonder I can't beat you young people!"

"Mr. Guo, please don't bully me!" Chen Xi praised, "Creativity is only a small part. Good advertisements still need finishing touches in organization and operation. You are an expert in these aspects!"

The scene of the first act has been finalized, and the staff of Xingyue Media will naturally handle things like contacting the kindergarten.

Next is the most important scene, passers-by, children, and fathers!
Advertising is as different from film as poetry is from fiction.

Fiction can be watery, and it can spend tens of thousands of words to describe a scene, but poetry can't!
Poetry is required to highlight the author's thoughts in a few tens or hundreds of words.

The same is true for commercials, which last tens of seconds. Planners and directors need to seize every second to express the ideas they want to convey to the audience. This is also a huge challenge for actors.

Passers-by threw the bottle into the trash can, which shows that he is actually a quality person, otherwise why didn't he just throw it anywhere?Throwing it in the wrong trash can shows that he has not understood the requirements of the new policy, or that the habits he has developed over the years have made him subconsciously forget this information.

Similarly, as the two more important roles, the child and the father, there is only one key shot!

The child's puzzled expression, the tone of voice when he said the phrase "Dad, why did that person throw the plastic bottle into the red box?", the movement of the father touching his head, the complex expression of his eyes...

The performance ability of the actors will determine whether this is an ordinary advertisement or a textbook of public welfare promotion!
"You don't need to worry too much about child stars, the Shanghai stock market has no shortage of resources in this area."

After Guo Haichao finished speaking, he read a list of child actors with good acting skills. Chen Xi didn't comment on it. He was just a creative planner and didn't need to get involved in other things, not to mention that he didn't know much about these young actors.

"That leaves the role of father."

After thinking for a while, Chen Xi expressed his own thoughts, "In terms of age, you should not be too old. First, being too old is not suitable in itself. If the sense of abruptness is too strong, the audience's sense of substitution will be weakened. Another reason is that , Young parents in their twenties may lack awareness of this aspect themselves, and they may not have much experience in educating children, and such a picture is likely to resonate with everyone."

"In addition, it is best to find someone who is not famous but has good acting skills to play the role. It is the same reason as I just said. A star can only represent a star, and there is a certain gap between ordinary people and cannot represent the general public. It will lead to overall imbalance, and the effect of advertising will be compromised."

Guo Haichao is in a bit of a dilemma. He has to be young, not a star, and has good acting skills. It's really hard to find him for a while!

"Chen Xi, you have created a big problem for me!"

After bowing his head and going through the possible list in his mind, Guo Haichao raised his head and sighed helplessly.

"Hehe, it's okay. If it doesn't work, just contact the agency to see if there are any young people who have just entered the entertainment circle and are not well-known. You can also ask them to try." Chen Xi smiled and comforted him. .

It's not that I deliberately made things difficult for you, I have to be responsible for my creativity!
"Just entered the entertainment circle...Young..."

After Guo Haichao was awakened by him, he muttered two key words, and after screening the possible candidates again, he raised his head and was about to say something, when he suddenly stared at Chen Xi in front of him and froze.

"Yup!"

"Why do I still think so much? Isn't there a ready-made one here?"

After Guo Haitao talked excitedly to himself, he got up and excitedly patted Chen Xi who was puzzled.

"Chen Xi, are you interested in being a commercial lead?"

"You come to be a father!"

(End of this chapter)