lose one trillion

Chapter 226 Acquisition of Marilena
Regarding Marilena's entry into the women's shoes industry, this was Lu Changsheng's biggest mistake.

The current women's shoe industry is very promising, and although there are many brands of women's shoes, not many brands have really entered ordinary families.

This is also the main reason why Lu Changsheng is eager to seize the women's shoes market.

But he miscalculated his ability, so after the failure of the women's shoes, he was burdened with a loan of several million.

In addition, Shicheng is the most developed place for shoes and clothes in the south.

There are at least more than 1000 shoe and clothing brands here, so the competition is particularly fierce.

There are also a lot of large shoe and clothing brands, so once a small brand comes out, it will have an impact on the market of these big brands.

Therefore, these big brands will also use their own resources and monopoly position on the market to start squeezing these small shoe and apparel brands.

Therefore, Marilena was targeted by the prince group.

After being targeted by the Prince Group, as Xia Guo's seventh-ranked shoe and clothing brand, the Prince Group certainly cannot let him go easily.

Therefore, the Prince Group first seized this opportunity and applied to the bank to forcibly withdraw Marilena's loan.

Then the bank froze the assets of Marilena's company. After the assets were frozen, Marilena could no longer continue to operate.

That's why they can't produce new clothes this summer.

"Then why don't you sell it to the Prince Group?
There are at least two best-selling brands of clothes under the Prince Group.

If you cooperate, maybe it will really make your company grow further. "

After Jiang Chen asked curiously, Lu Changsheng sighed again.

"I know, they're the ones who got me behind my back.

If I can continue to borrow money from the bank this time, our women's shoe brand may really be launched.

So from this point of view, I look down on them very much.

Also, they have touched my core interests. Marilena is the first brand I created, and it is also a brand that must not be renamed.

The first clause of Prince Group's acquisition of us is to cancel our brand and let our brand completely withdraw from the market, so as not to form competition with them. "

After Lu Changsheng finished speaking, Jiang Chen became a little curious.

For a brand, it stands to reason that if it fails, its name must be removed.

"Why can't you change your name?"

"Because Marilena was my goddess when I was studying abroad. She is the beauty of our art college and the most beautiful woman I have ever seen."

After Lu Changsheng finished speaking, everyone suddenly realized.

It turns out that this is also a person who is very pure about love, so he does not allow anyone to trample on the name of his goddess.

"Great, are you with him?"

After Lin Na asked, Lu Changsheng shook his head: "No, I don't think I'm good enough for her.

I originally wanted to wait for my clothing brand to rise and become a big brand in the country, so that I could confess my love to her.

But I never expected that in the end I lost to the capital. "

After Lu Changsheng finished speaking in disappointment, Jiang Chen took over the contract.

"You didn't lose to capital, you will succeed.

Come on, let's sign the agreement, I promise you, the first Marilena, that will never change the name.

Second, you will serve as the new president of Marilena.

This year, I will invest 4 million for you first, and you can do it with confidence.

At the end of the year, I will give you some more money. "

After Jiang Chen finished speaking, Lu Changsheng took over and signed the contract.

After the contract was signed, Lu Changsheng looked at Jiang Chen and said, "Boss, money is not everything.

What we need is promotion. Regarding promotion, this cannot be achieved overnight.

So this is another important reason why we chose to cooperate with the boss instead of selling to the Prince Group.

Also, the boss is a scenic spot, and our scenic spot also cooperates with so many popular variety shows.

Once we can cooperate with the boss, our brand women's shoes and women's clothing can be successfully advertised in scenic spots.

You can also open a store in a scenic spot. If you perform well, those stars who record programs in Taoyuan Group can also wear our same clothes.

This kind of publicity effect cannot be achieved with a little money, and Taoyuan Group has now become a guarantee of quality.

If we can reach a cooperation with Taoyuan Group, it will be convenient for us to get a loan from the bank. "

After Lu Changsheng finished speaking, Jiang Chen nodded. It is true that they can cooperate in this regard.

"Okay, since you brought it up, my other companies will definitely do their best to support the take-off and development of our clothing brand.

Now tell me your specific plan, and I will arrange it for you later. "

Since Lu Changsheng is here, he must finish his affairs before he can return to Shicheng.

According to Lu Changsheng's plan, Marilena's headquarters will still not be set up in Xiao County.

He will continue to set Marilena's headquarters in Shicheng, the capital of clothing, because there are the best clothing supply facilities in Xia Kingdom.

And there will be the best designers there, so since the headquarters can't be in Xiao County, it's impossible for him to come to Xiao County often.

"My plan is like this. First of all, I will return to the Shicheng headquarters after I get the money, and I will continue to invest the money in the design of shoes and clothing.

Now that summer clothes can no longer be sold, we are going to design autumn clothes with all our strength.

After upgrading and transformation, our autumn clothing will go into every franchise store together with branded women's shoes.

So from now on, we will require all of our franchisees to upgrade their brands.

Originally, our franchise stores only sold clothes, but now we require them to provide shoe showcases.

In addition, we will reduce the cost of franchise stores. We strive to have at least 500 franchise stores before the release of autumn clothing.

Now I would like to ask the big boss to give a little help in publicity.

We have limited funds now, and all the money will be invested in product design and development and factory agents.

So we may not be enough in terms of publicity, so we request that at least 10 large exhibition boards be arranged for us in Taoyuan Village Scenic Resort.

I learned online yesterday that tourists in Taoyuan Village can call 3 to 5 people a day.

If we can carry out large-scale outdoor billboard advertisements in Taoyuan Village, our brand will be seen by at least 1 to 2 people every day.

In addition, we are going to request to have an image store in the complex building under our Taoyuan Group.

The location of this store must be particularly good, and the area must be large enough.

Our preliminary plan should give us at least 200 to 300 square meters.

In this way, we will display all the products here throughout the autumn and then sell them to tourists.

As long as tourists wear our clothes and shoes properly and recognize our brand, our franchise stores can blossom all over the country. "

After Lu Changsheng finished speaking, Jiang Chen took his mobile phone and dialed Wang Ming's number.

"Hey, Wang Ming, have all the outdoor advertisements in our scenic spots been sold?"

Jiang Chen is a vigorous and decisive person. If there is a problem, he should be solved immediately.

Because if it is not resolved now, Jiang Chen will forget about it in two days.

Speaking of outdoor advertising, Wang Ming shook his head.

"Our outdoor advertising tower has just been built, and we are going to call for tenders in autumn."

After Wang Ming finished speaking, Jiang Chen nodded.

"Leave me about 10 bucks and I'll give it to Marilyn for the costume.

By the way, is the complex in use? "

Speaking of the complex, this is a project that Wang Ming attaches great importance to.

So even when the tourists were very bleak, Wang Ming did not give up on the construction of the complex.

"It has just been renovated, and the complex is now renting out.

Because we are very popular with tourists now, there are a lot of people who come to rent houses.

I am going to let them sign the lease agreement at the same time next Monday. "

Since the broadcast of Ultimate Challenge and Celebrity Inn, the tourism market in Taoyuan Village has exploded.

Now the number of tourists in Taoyuan Village is increasing exponentially every day, so everyone has seen the prospects of this place.

As the complex building is the only shopping plaza here, its value has increased hundreds of times in an instant.

"You leave me a shop of about 500 square meters, and I will build a flagship store for our clothing brand."

After Jiang Chen finished speaking, although we don't know when Jiang Chen opened the clothing store, since it was requested by the big boss, he didn't ask too much.

"Then you can put it directly with our furniture company.

The furniture company is on our second floor, and they occupy an area of ​​more than 2 square meters.

They also have a place downstairs covering an area of ​​more than 700 square meters, of which more than 200 square meters I have promised to the home furnishing company.

The remaining 500 will be given to you directly. "

After Wang Ming finished speaking, Lu Changsheng over there was so excited that he smiled like a child.

As long as you can open an image store in Taoyuan Village, and then take down these billboards.

At that time, his brand can really be promoted.

"Home furnishing company? Whose home furnishing company?"

Speaking of the home furnishing company, in Jiang Chen's impression, he didn't seem to be involved in this area.

"Oh, Pei Guang did this.

His furniture brand has almost been designed. In order to correspond to these furniture, Pei Guang plans to create an ecological chain.

So he went directly to household products, and now the county has allocated a sum of money for them.

Pei Guang has already established a furniture company, and by the end of the year, the first batch of furniture will enter the market together with the furniture. "

After Wang Ming finished speaking, Pei Guang did it one day, and Jiang Chen heaved a sigh of relief.

Pei Guang's company is his profitable company, so if the home furnishing company makes money, all the money will become his own property.

"Okay, let's just say that.

By the way, is there any program you want to come to our scenic spot to record now? "

When it came to recording the program, Wang Ming called Jiang Handian.

Jiang Chen is the real power holder in Taoyuan Village, Jianghandan City, and he is the honorary village head.

Not long after the phone call, Wang Ming called Jiang Chen.

"Just now I asked Uncle Handa that in the second half of the year, three program groups will come to us for filming.

One is "Brothers Running Fast", the other is "Sister Riding the Wind", and the other is "This is the Country".

In addition, our Taoyuan Village has brought in 4 more movie scenes. "

After Wang Ming finished speaking, Jiang Chen suddenly realized that their place was almost becoming a film and television base.

(End of this chapter)