I am a domestic game design master

Chapter 63 Competitive mode, sky-high advertising fees!

Advertisement placement in the game industry is new, and this is the first time Li Daqiang has heard of placing advertisements in games. This plan naturally attracted his attention.

The advertising fee of [-] million yuan is not high in Li Daqiang's opinion, but the efforts must be rewarded!

You must know that they invest as much as 5 million in advertising every year!
Don't underestimate these small potato chips and snacks. Bic is a large domestic snacks manufacturer, and their products and sales channels have covered all major towns and cities across the country.Overseas markets are also attacking cities and territories, and their company's net profit is as high as more than 30 billion every year!

Chen Nuo was determined that Copic Foods would pay sky-high advertising fees.

After listening to Li Daqiang's words, she smiled and played the prepared PPT: "Mr. Li, do you know how many people are online in the games under Particle Studio?"

Li Daqiang smiled and said: "I only saw your announcement that the number of registered people reached 5000 million, I really don't know the rest!"

How could he not know some data of Particle Studio? This is just a skill of business negotiation.

Chen Nuo just smiled: "The 5000 million is just a means of publicity. But we won't fake some data. As of today, you can know that the number of simultaneous online users of Audition has reached 70!"

"The average time spent by players is as high as 1.2 hours, and the enthusiasm for participating in activities is as high as 80.00% five!"

Li Daqiang's pupils shrank sharply!
70 people online at the same time, the game lasted 1.2 hours and the activity rate was as high as 80.00%. Five deeply stimulated him!
The establishment of a food brand does not happen overnight.

Those who play games are all young people. These young people like snacks very much, and investing in young people’s awareness of Copico’s brand image will do no harm to the company!

What's more, young people will grow up, and advertising among young consumer groups is the most profitable solution!

"This is one, and the other is [Three Kingdoms Heroes]. The Three Kingdoms game has been online for half a month, and the number of registered people has reached 4000 million, and the number of people online at the same time is as high as 120 million!"

"And this game... the average player playing time is 1.7 hours, and after players go online, the activity level of participating in activities reaches 90.00%!"

"hiss!"

"The activity rate participation rate is 90.00% seven?"

Chen Nuo gripped the pen a little unnaturally. This kind of fake trick of language is extremely testing people's psychology.

"Yes, our company has reason to believe that if a large-scale online and offline competition is held in the name of Copic, both parties can win each other!"

Li Daqiang apologized, and then began to communicate with the accompanying market research!
One minute later, Li Daqiang asked with a smile: "Your company's data makes us excited, but the value investment of virtual advertising requires very rigorous investment. The advertising fee we can pay is the exclusive sponsorship rights of two games for half a year. The advertising fee It’s 1 million Chinese yuan and 3000 million online activity funds!”

Chen Nuo said with a smile on his face: "I'm sorry, it may be my company's negligence. We didn't make it clear just now. The 2 million advertising fee I mentioned is for one game. If there are two games, the advertising fee needs to be at least [-] million. Yuan!"

After hearing this, Li Daqiang felt that there was something wrong with his ears: "Can you confirm the advertising fee again?"

Chen Nuoxin said: "The endorsement fees for the two games are [-] million in advertising fees each, which means that the endorsement fee for one game is [-] million per quarter."

Li Daqiang was dumbfounded at first by Chen Nuo's rambling asking price, and then he became angry.

He suppressed his anger and sarcastically said: "Mr. Chen, this is a very formal business negotiation. Are you kidding me?"

Seeing that the other party's appearance was the same as what Wang Haoran had said to herself, she secretly breathed a sigh of relief.

"President Li, this is a very serious business negotiation!"

Li Daqiang said in a slightly annoyed tone: "Sorry, I think your company's price is unacceptable to me!"

The two games of Particle Studio are indeed very popular now, but the advertising fees of the two games are too crazy. Each game actually requires them to pay 1 million yuan in advertising fees every quarter.

Is this treating them as livestock that can be slaughtered at will?
The more Li Daqiang thought about it, the angrier he became: "Your company's business data and daily player activity are very good, but we cannot guarantee whether such a huge advertising investment can be realized. We cannot accept your company's high advertising expenses!"

You are not the only game company in the entire country of China. Although Particle Studio first developed the idea of ​​advertising on games, they do not have to cooperate with Particle Studio!
Isn't it good to cooperate with Qiangsheng Entertainment?

Isn't it good to cooperate with foreign game manufacturers?
Seeing Li Daqiang like this, Chen Nuo smiled confidently: "Mr. Li, are you interested in taking a look at our advertising plan?"

"Of course!"

Li Daqiang already has the idea of ​​cooperating with other game companies.I stay here now because I want to see what kind of advertising plan this lion-opened Particle Studio has, and they actually want them to spend [-] million advertising fees!

If the idea is good, it doesn't matter if the price can't be negotiated!Anyway, they can get a good idea.To put it bluntly, creativity is not only the opportunity but also the execution ability?
Learned the idea, then found an agent, and the plan was perfect.

On the projector, the ppt file was opened, and Li Daqiang watched intently!

Then, Chen Nuo's plan stunned Li Daqiang.

A national competition is actually going to be held, and the advertising will be combined online and offline to allow players to participate in the [Copico Cup] rewards.

The first 500 get five thousand or equivalent merchandise and treats.

The top 100 will receive cash rewards worth 1 and [comparable] gifts!
And after reaching the top ten, the rewards are as high as 5, the minimum for the top three is 30, and the champion is as high as 100 million!
"Mr. Li, the cost of national advertising is not low, right? We are so invested in advertising, we are worried that it will be in vain!"

No wonder they separated advertising fees and activity fees. That was the original idea!

This kind of advertising scheme can be seen in entertainment talent shows, but it is the first in the game.However, Li Daqiang feels that Particle Studio spends so much time and effort on activities, they can't even collect the operating expenses!

Chen Nuo stared at Li Daqiang beautifully, and asked, "Mr. Li, what do you think of Three Kingdoms and Audition?"

"Three Kingdoms Killing game is good, but it's not worth 1 million advertising fees, and Audition... Not to mention, it's difficult to participate in it! The prize money and the Champions Cup are completely unacceptable."

The game Three Kingdoms Kill really has something to offer.

Three Kingdoms can be participated in offline. Li Daqiang and his company have recently negotiated with Particle Studio to eat snacks and obtain game card promotions.

They are going to develop an activity for elementary and middle school students!

Students can collect game cards while eating potato chips and instant noodles.The combination of activities and games can achieve a win-win situation.

They have many successful examples in the Bic Group, and the cooperation model is promising.

But Audition is just a dancing game, why should they spend [-] million on advertising?

No, why do I suddenly want to invest [-] million?
Li Daqiang quickly pinched out the thoughts in his mind: "Let's not say that there have never been any successful examples of online and offline game promotion, but the value of the two games is definitely not worth the huge advertising costs we have invested."

"This is the agency fee my family asks for, why is it so expensive!"

(End of this chapter)