magic city maker

Chapter 76 Demotion System
That night, Liu Linlin sent all the plans for the restaurant to Zhao Xiaole's office, including the membership system, etc. Of course, it couldn't be said that night, it could only be said that it was the afternoon.

"Your design is reasonable."

Zhao Xiaole flipped through Liu Linlin's records, said with a smile on her face, "If you want to improve the quality of membership, you can only increase the threshold for membership."

"So, the essence of your idea is very good. I have received this plan. I'm thinking about it."

Zhao Xiaole looked at Liu Linlin with a smile all the time. The reason for this was because of Liu Linlin's character as a girl and other reasons.

Of course, there is also this matter that was proposed by Zhao Xiaole himself after all. Therefore, there is no complete system, and we have to grope for reasons such as crossing the river with stones.

"Your plan, if you are sure to use it, will definitely not be changed. However, what I am thinking now is whether to directly launch the joint membership card of our Yurun Group's catering and other industries this time, or to promote Yurun Restaurant alone. membership card."

After saying this, Zhao Xiaole couldn't help but want to laugh, because now the catering and accommodation industry under Yurun Group only has one hotel and one restaurant, so the promotion of this co-branded card may not be attractive enough.

Knocking lightly on the table with one hand a few times, Zhao Xiaole frowned and said: "Well, the threshold for the membership system is being raised."

"There is no need to move the latter part, and the consumption amount in the front is increasing."

Zhao Xiaole's character is very decisive, he was still hesitant before, but thinking that there is only one hotel and restaurant now, there is no need to be so entangled, so he immediately made a decision to delay the launch of the group's joint membership card.

"The previous top-up consumption amount of [-] is not low for our city. After all, there is no recharge to get as much as you want."

"Also, we are just an ordinary mid-range restaurant, not a high-end restaurant."

Liu Linlin hesitated for a moment, and explained her considerations for developing this membership card system. If it is a first-tier city, then the standard is not high.

Kedeyu City is a third-tier city after all, and because it is a tourist city, there are many tourists. However, it is definitely impossible for these tourists to apply for a membership card.

Unless the group's hotels and restaurants open many branches in the future, and there are branches in every major city, in this case, these tourists will apply for membership cards.

Of course, the membership card may not be processed in this store.

"Actually, let's put it this way, there are too many stores offering membership cards now. It can be said that every store has a membership card system or a similar point system."

"Even the small stalls on the street will give out some cards that can be accumulated."

"However, it is precisely because of this that many people actually ignore the membership system. For example, when people around me go out to eat, the restaurant asks for a membership card. Even if there is a discount, most of the time they don't want to do it. , too lazy to do it."

"Even, the membership card system has to go to various promotions, etc. Our membership card can be changed in front. I think it can be used to charge funds into the card, which can be slightly improved. However, the second point, consumption The membership card will only be issued after the accumulated amount is full, I think this must be greatly increased, and it must be higher than the amount he charged, for example, the accumulated consumption is [-]."

"After that, you can enjoy a discount when you dine in our store..."

Zhao Xiaole is full of smiles and speaks very slowly, you can just play it as if it was designed as a growth game. "

"I think, for young people today, if there are some interesting accumulation systems, they can play a big role."

Zhao Xiaole suddenly had a big brain hole, and said: "For example, the level of the membership card, in addition to satisfying the points and so on, you can also participate in the activities in our store, and then you can upgrade..."

After saying this, Zhao Xiaole laughed himself: "Of course, you can refer to what I said. Don't be afraid of failure. As far as the membership system is concerned, each store has its own system. Only by playing tricks can you It’s attractive, even if it fails, it’s okay, it won’t have much impact.”

"It just so happens that the other branches haven't started yet, so it's just an experiment."

Zhao Xiaole is very capable of letting himself go for things that don't affect the overall situation.

In fact, Zhao Xiaole's intention is also very simple. With the existence of systematic bonuses, the restaurant will definitely not be cold. Therefore, the membership card is only the icing on the cake, at most it depends on how much it can add.

Even if it fails, it will not have much impact as he said just now, but once it succeeds, if it can attract the attention of most people, it will be very important for Yurun Restaurant or the brand of Yurun Group. , is a very good thing.

If you want to thoroughly promote a brand, it must be deeply rooted in the hearts of the people, so that people will remember or be very familiar with this brand. Only in this way will they gradually accept this brand.

Yurun Group does not have much reputation now, at most, Yurun Hotel has a little reputation in Deyu City, but this reputation is of little use.

What Zhao Xiaole wants is to accumulate more fame.

"Okay, I see."

Liu Linlin nodded. After all, they were all young people, so it was easy for her to understand what Zhao Xiaole said.

"Otherwise, we will launch some activities such as membership upgrades first, and then we can maintain some mystery in the follow-up. At the same time, we will launch membership downgrade measures..."

"If the member downgrading measures are implemented, they must be announced on the first day of the implementation of the membership system, otherwise there will be unnecessary troubles in the future."

After saying this, Liu Linlin remained silent. This idea came to her after Zhao Xiaole told her to play the membership card system as a game.

"It can be done."

Zhao Xiaole nodded, his face full of appreciation. Some things must be innovated. Only by innovating can success be possible, and of course failure may also be possible.

However, without innovation, failure is also possible. Moreover, success without innovation is following the old path of the predecessors. Even if it is successful, it will not be too successful.

This is like rolling a snowball. If you don’t innovate, you will follow other people’s snowballs. The road is easy to walk, but there is not much snow.

But innovation is snowballing by yourself. Maybe the road is slippery and difficult to walk, but once it reaches the later stage, the snowball will definitely be huge.

"You should make some rules first, or keep the downgrade rules secret for the time being, just announce the news, and then study it."

Zhao Xiaole said: "As long as the big framework is thought out."

(End of this chapter)