Genius Game Planning

Chapter 206 Different publicity attitudes of the three games that collided with the JX single-player version
This time the promotion and distribution plan is still handled by Xie Chunjiao.

For the DCC competition over there, the teams are all in the training phase, as long as they follow the schedule and post some daily promotions, it’s OK, and there is no need to worry too much.This made her think about the promotion of this game.

After finalizing the real release date, the rest is the time to push back and warm up the publicity.

The first wave of publicity broke out on 3.15, those promotional pictures and videos.

Three days later, when the discussion among the players had reached a fever pitch, and everyone expressed great interest in the final game's image quality, Xie Chunjiao announced that it was entering the second stage.

Let the people in the publishing department release the second wave of promotional materials, about three or four recorded and broadcast videos of the game experience.

Shocked!

The operation video in the game, although it cannot be said that the promotional image is 100% restored, but the restoration degree exceeds 80.00%.

What kind of concept is this? It is roughly equivalent to the difference between the quality of movies and TV series.

Do you think there is a difference?Of course, the movie is played on a huge screen after all, on which every nostril, every micro-expression, and even every pore and hair can be seen clearly.

What about TV shows?Of course, TV dramas also need to be very clear, but the pursuit of TV drama quality is not so exaggerated, and it is not required to see every strand of hair clearly.

But it is necessary to be able to see the expression clearly, after all, the expression and movement are to convey the information that the character wants to express.

The promotional video is naturally perfect. After all, tens of thousands of dollars are spent every second. If it can’t produce movie-level picture quality, then it’s too careless.

The real game experience can ensure that players can fully immerse themselves in the game, which has greatly exceeded the requirements of most players.

"That's really stupid!" The player commented, "It's reasonable, although there is a gap, but this is really not a movie. I'm 100% satisfied with the picture quality!"

"I can even see the expressions of the characters clearly, and even the expressions of those NPCs are portrayed lifelike. I quite doubt whether my computer can drive such a game! The light and shadow effects alone are completely different from others. The game can be compared. I think this picture quality has surpassed Warcraft, and it is definitely No.1 in No.1 among domestic games!"

…………

It blows people so naturally that the wind blows up, and other people find it quite unpleasant.

In fact, in the past few days, several games have crashed, and an arpg online game of Qicai Technology has even started the early promotion.But seeing the popularity of this game, I was burped, and the release was delayed without even thinking about it.

Otherwise, is there any chance of running into our own game "Swordsman Love·Single Player Edition"?

They thought that the stand-alone version of Swordsman is a stand-alone game, no matter how players play it, after playing for a month, after the most popular period, the popularity will gradually fade away.It will be released at that time, so as not to be killed.

However, Feiliu Chuangyu's mmo is not afraid at all, and it is still in the process of being announced.

After all, their target product is Warcraft.As for Swordsman Love, it is now a stand-alone version, and it is not on the same track at all.

It's just a pity that the core point of discussion among players now is not at all about their "Legend of Golden Armor". The few discussion information on the Internet is their own promotional information.This game, which focuses on knights/army/national warfare in the Tang Dynasty, is actually an excellent game on many levels.

In the current time frame, however, the limelight has been completely stolen.At the beginning, it was called "the Chinese people's own Warcraft", and the gimmick of wanting to use the Warcraft that they represented, only three days of enthusiasm, has now disappeared on the Internet.

On the contrary, the Korean game "Arad Continent" represented by Tengfei Company has now entered the official public beta stage, and the popularity is rising little by little.

This game, at the end of last year, has been announced by Ascendas.However, Ascendas was not a mainstream game manufacturer at that time, and the news it represented was also very small, and few people paid much attention to it.

The main reason is that no matter at home or abroad, projects are being established in the direction of large-scale production.A side-scrolling fighting game is really uninteresting.

Especially the game's style of painting is indeed quite backward. Most people won't be interested in a game that even a small person can't see clearly.On the fifth day of the official open beta, Ascendas announced that the number of registered players had exceeded 50.

However, the vast majority of players in the industry believe that this is due to the strong publicity and distribution capabilities of Ascendas.

After all, a pop-up window can solve the problem of directly reaching users, and few companies in the industry can do it.They subconsciously believe that it’s just that most players saw the pop-up window—feeling a little bit of meaning—download—try—uninstall, and most players will not really stay in the game for a long time.

This is naturally the result they took for granted. After all, a game with a G size cannot be downloaded so casually.

At this moment, Liu Neng was knocking on the table against the promotional book about this game. By chance, Peng Shuang came to play with him and said, "What's wrong? Is your big star's birthday coming soon?"

"Have you played this game? How do you feel?" Liu Neng clicked the article on the computer with his chin.

Peng Shuang glanced at the article, saw a few key words, and smiled, "Arad Continent? Played it a bit, it's not my thing."

"Then how do you rate this game? Do you think it's tricky?"

"Cheating? Of course, I even think that there are a lot of tricks. Although it is not my style, it is undeniable that the game is a good game. There are still quite a lot of problems now, such as network delay, unable to squeeze into the channel, and easy to drop. Reconnection and interconnection problems between players are very serious. I think these should be resolved quickly in the early stage, otherwise it will lead to rapid loss of players. It's a pity..."

Liu Neng was stunned for a moment, "What's the pity?"

"It's a pity that Tengfei is not a professional game maker. I'm afraid they don't have a reasonable understanding of this situation. I remember that their QC tuning is actually a long-term process, and they dare not make small changes. Big moves. But for games, if you can’t solve these problems quickly, players will be lost quickly. In addition, I think their fees also have some problems, and their profitability may be weak.”

Liu Neng let out a chuckle, "Weak in terms of profitability? How did you come to this conclusion?"

"It came out naturally! Look, I think the main charging point is in fashion. The minimum price for high-end fashion is more than 100? I remember how much? 128? For an ordinary player, if you ask him to spend 30 yuan, it may be He will hesitate for a long time, but you let him spend 128, 188 at once, I think it is too difficult..."

(End of this chapter)