Genius Game Planning
Chapter 273 Infighting
Chapter 273 Infighting
"We can also see the player data now. This game actually has a very strong gold-absorbing ability. So far, the player's aurp value is more than 140. It has only been three weeks, which shows that the gold-absorbing ability is very good."
"But we can't ignore the problem, and it's a big one. Ge Qin, let's analyze it from the perspective of operations. Everyone, listen to the current game data situation." Wang Juncai looked at another extremely fat buddy .
The fat man named Ge Tan cleared his throat and turned on the screencast, "As Brother Wang said, the game "Heroes" has a strong ability to attract money, and the quality of the game is also very high. In addition, our marketing department After two months of non-stop publicity and exposure, "Heroes" can even compete with the first-tier domestic manufacturers."
"But there were some problems with our initial charging strategy, which caused a lot of problems.",
"First of all, because we are charging for time and items, when we decided on this strategy, on the one hand, we really want to make more money, and on the other hand, we have confidence in the quality of this game. But as far as the current situation is concerned, This strategy is very problematic, and we have not done too much research on players’ acceptance of this operation strategy.”
"The quality of our game is of course high-quality, but compared with "Warcraft", there may still be a certain distance, no matter in terms of gameplay or popularity. Most players on the Internet now think about our overly aggressive charging strategy. It's all negative…”
Wang Juncai interjected at this time, "I'll interrupt, there's no need to be so euphemistic. Players just think this kind of operation strategy is stupid. When you decided on the charging strategy, it was strongly requested by your operation side. I I have been criticized, but you insist, so I have nothing to argue about. I also cooperated with you in designing a lot of operating systems for the game. You are mainly responsible for this matter.”
After being confronted by Wang Juncai for such a long period of time, and face-to-face, the face of a group of operators suddenly became ugly, red and then white. The situation at that time was not exactly what Wang said. I said a few sentences, but there was absolutely no criticism or anything like that.
At this time, pulling the operation out of the blame, it's fucking fucked up!
"Old Wang, it's boring for you to throw the pot at this time! We are all in the same boat, we all want to make money, we all want to be good for the game, and choose ourselves out. We all understand you and don't want to take responsibility. But so It's not kind to throw our business on the fire." Ge Qin said quietly.
"Isn't it your responsibility? If it weren't for the high quality of our game project itself, the players would have been lost by now. It's not your operation problem, is it still a problem on our project side?" Wang Juncai confronted.
"Can you show me some face?" Ge Tan was also furious, "Let's stop putting money on our faces, who doesn't know what this project is about? Do you Wang Da, the producer, really think you brought the game out? You just came out halfway to take over a cowhide project. Speaking of which, the company that actually works on this project was opened by your former executive planner, tsk tsk... Then you can easily invite a cowhide project. Go out', I don't know how much loss it will bring to the company..."
"Enough! Ge Tan, what do you mean by saying this now? Are you going to find out what happened a few years ago?"
"We're just talking about things, but you came out to throw the blame first. Today's meeting is not a blame-blame meeting. Everyone just wants to sit down and figure out how to solve the current problem. You are fine. You don't criticize Sang Huai when you come up, just go Pointing your nose and scolding, is this the attitude to solve the problem?"
Seeing that the meeting was becoming more and more quarreling, Guo Xiangyang immediately said in a calm manner, "Okay, everyone, let's stop talking a few words, let Zaomen continue to talk about how it will end."
Wang Juncai snorted through his nose, expressing that he had no objection.
Ge Tan also took a few breaths, suppressed his anger, and continued to analyze the game's operating data, "From the current situation, the current status of the game is not particularly good, and there is a further downward trend."
"On the day the game was launched, more than 50 players flooded in; the number of people who registered on the day exceeded 60, and on the third day, the number of simultaneous online players reached a peak of 86. This is a pretty good A good start.”
"But after that, the game data began to decline step by step. At the end of the first week, the highest number of concurrent online users fell below 75. At the end of the second week, the number of concurrent online users fell below 50. In the third week, the peak number of concurrent online users Only around 30."
"At the same time, the player's payment data also shows a trend of unwillingness to pay urgently. The current aurp value is basically contributed by the previous two weeks, and the proportion of payment contributed by the third week is only less than [-]%. .”
"From the current point of view, the main and direct reason is the dual-track charging strategy. Therefore, we suggest that a major version update be launched immediately to solve the problem of the current payment strategy, and change the original dual-track system to a single charging system. But as for the duration fee, or the item fee, I want to discuss it with everyone.”
Next is naturally the time for free speech.
Wang Juncai, the producer, was the first to say, "In terms of charging ability, the profit level of item charging is much higher than that of time-duration charging. Therefore, I personally suggest that you choose the method of item charging for free games. "
"But this means that we need to re-adjust the economic structure of the entire game—not just the economic structure, but also the player's combat power structure. The core point of item charging is that players can exchange money for combat power This means that free players can only rely on a lot of time to obtain the corresponding increase in combat power. In fact, at present, this kind of change is very big." Guo Xiangyang said, "This almost means that we need to start from scratch. In the end, we sorted out the structure of the game, the design of paying players and the design of free players, but there is a big difference.”
"Shouldn't the changes be changed too much?" Wang Juncai was suddenly unhappy, and his voice was raised several times.
Guo Xiangyang suddenly smiled wryly, "I didn't mean that, the game "Jian Wang" was actually designed to charge for the duration at the beginning of the game design, and then added the item charge, which was added forcibly, there must be a kind of dog tail feeling... "
"What sword net? This is a hero of the Tang Dynasty, how can there be any sword net? Be careful what you say!" Wang Juncai howled loudly...
(End of this chapter)
"We can also see the player data now. This game actually has a very strong gold-absorbing ability. So far, the player's aurp value is more than 140. It has only been three weeks, which shows that the gold-absorbing ability is very good."
"But we can't ignore the problem, and it's a big one. Ge Qin, let's analyze it from the perspective of operations. Everyone, listen to the current game data situation." Wang Juncai looked at another extremely fat buddy .
The fat man named Ge Tan cleared his throat and turned on the screencast, "As Brother Wang said, the game "Heroes" has a strong ability to attract money, and the quality of the game is also very high. In addition, our marketing department After two months of non-stop publicity and exposure, "Heroes" can even compete with the first-tier domestic manufacturers."
"But there were some problems with our initial charging strategy, which caused a lot of problems.",
"First of all, because we are charging for time and items, when we decided on this strategy, on the one hand, we really want to make more money, and on the other hand, we have confidence in the quality of this game. But as far as the current situation is concerned, This strategy is very problematic, and we have not done too much research on players’ acceptance of this operation strategy.”
"The quality of our game is of course high-quality, but compared with "Warcraft", there may still be a certain distance, no matter in terms of gameplay or popularity. Most players on the Internet now think about our overly aggressive charging strategy. It's all negative…”
Wang Juncai interjected at this time, "I'll interrupt, there's no need to be so euphemistic. Players just think this kind of operation strategy is stupid. When you decided on the charging strategy, it was strongly requested by your operation side. I I have been criticized, but you insist, so I have nothing to argue about. I also cooperated with you in designing a lot of operating systems for the game. You are mainly responsible for this matter.”
After being confronted by Wang Juncai for such a long period of time, and face-to-face, the face of a group of operators suddenly became ugly, red and then white. The situation at that time was not exactly what Wang said. I said a few sentences, but there was absolutely no criticism or anything like that.
At this time, pulling the operation out of the blame, it's fucking fucked up!
"Old Wang, it's boring for you to throw the pot at this time! We are all in the same boat, we all want to make money, we all want to be good for the game, and choose ourselves out. We all understand you and don't want to take responsibility. But so It's not kind to throw our business on the fire." Ge Qin said quietly.
"Isn't it your responsibility? If it weren't for the high quality of our game project itself, the players would have been lost by now. It's not your operation problem, is it still a problem on our project side?" Wang Juncai confronted.
"Can you show me some face?" Ge Tan was also furious, "Let's stop putting money on our faces, who doesn't know what this project is about? Do you Wang Da, the producer, really think you brought the game out? You just came out halfway to take over a cowhide project. Speaking of which, the company that actually works on this project was opened by your former executive planner, tsk tsk... Then you can easily invite a cowhide project. Go out', I don't know how much loss it will bring to the company..."
"Enough! Ge Tan, what do you mean by saying this now? Are you going to find out what happened a few years ago?"
"We're just talking about things, but you came out to throw the blame first. Today's meeting is not a blame-blame meeting. Everyone just wants to sit down and figure out how to solve the current problem. You are fine. You don't criticize Sang Huai when you come up, just go Pointing your nose and scolding, is this the attitude to solve the problem?"
Seeing that the meeting was becoming more and more quarreling, Guo Xiangyang immediately said in a calm manner, "Okay, everyone, let's stop talking a few words, let Zaomen continue to talk about how it will end."
Wang Juncai snorted through his nose, expressing that he had no objection.
Ge Tan also took a few breaths, suppressed his anger, and continued to analyze the game's operating data, "From the current situation, the current status of the game is not particularly good, and there is a further downward trend."
"On the day the game was launched, more than 50 players flooded in; the number of people who registered on the day exceeded 60, and on the third day, the number of simultaneous online players reached a peak of 86. This is a pretty good A good start.”
"But after that, the game data began to decline step by step. At the end of the first week, the highest number of concurrent online users fell below 75. At the end of the second week, the number of concurrent online users fell below 50. In the third week, the peak number of concurrent online users Only around 30."
"At the same time, the player's payment data also shows a trend of unwillingness to pay urgently. The current aurp value is basically contributed by the previous two weeks, and the proportion of payment contributed by the third week is only less than [-]%. .”
"From the current point of view, the main and direct reason is the dual-track charging strategy. Therefore, we suggest that a major version update be launched immediately to solve the problem of the current payment strategy, and change the original dual-track system to a single charging system. But as for the duration fee, or the item fee, I want to discuss it with everyone.”
Next is naturally the time for free speech.
Wang Juncai, the producer, was the first to say, "In terms of charging ability, the profit level of item charging is much higher than that of time-duration charging. Therefore, I personally suggest that you choose the method of item charging for free games. "
"But this means that we need to re-adjust the economic structure of the entire game—not just the economic structure, but also the player's combat power structure. The core point of item charging is that players can exchange money for combat power This means that free players can only rely on a lot of time to obtain the corresponding increase in combat power. In fact, at present, this kind of change is very big." Guo Xiangyang said, "This almost means that we need to start from scratch. In the end, we sorted out the structure of the game, the design of paying players and the design of free players, but there is a big difference.”
"Shouldn't the changes be changed too much?" Wang Juncai was suddenly unhappy, and his voice was raised several times.
Guo Xiangyang suddenly smiled wryly, "I didn't mean that, the game "Jian Wang" was actually designed to charge for the duration at the beginning of the game design, and then added the item charge, which was added forcibly, there must be a kind of dog tail feeling... "
"What sword net? This is a hero of the Tang Dynasty, how can there be any sword net? Be careful what you say!" Wang Juncai howled loudly...
(End of this chapter)
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